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Facebook Page Engagement; Get Into That Newsfeed

Penelope Herbert:

Great advice from a marketer and social media expert. It’s a quick read and totally worth it. Thanks Charlie-Helen

Originally posted on Charlie-Helen Robinson's Online Voice:

With Facebook’s (new) news feed rules, many pages are suffering with loss of “likes” and post visibility. But complaints never helped anyone, especially a business wanting to stay or get back into a news feed.

When it comes to Facebook (Google is the same) it really is business as usual where fancy “tricks” won’t work for long (like click-baits). The lazy scheduled posts, completely boring marketing speak that is great to share on a generic pamphlet that sits in the corner to get dusty until some tourist picks it up as a memento would never have worked for long in reality anyway as well, so why complain now? Sorry for being harsh. But come on…

Many marketers or business owners are saying “it’s easier to engage on my personal profile than on my page“. Well, let’s examine that and get us back to our happy place.

Why not…

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All Shades Of Blue – 20 Most Interesting Pairs of Pumps

Penelope Herbert:

Great fashion article, and I’d add ‘Oxblood’ to that list too. Oxblood (or burgundy) can be traffic stopping but also plays nice with black, navy, white, some shades of green, and camel plus it’s a rich colour to add with textures such as fur (faux of course), silk, wool and leather. You can also see my posts on “How To Wear Cobalt” and “Winters Hottest Colour” on Stylehunter.com.au

Originally posted on A Stairway To Fashion:

Every girl must have in her wardrobe at least one pair of black pumps, and now, in addition to black, for a bit of a change, the blue pumps can be an inspired getaway from the routine. Matched with colourful dresses in cotton and denim – in other words with most of the summer wardrobe – these pumps will play their part on helping you create a fabulous look.

www.astairwaytofashion.com Sergio Rossi

www.astairwaytofashion.com Barbara Bui

www.astairwaytofashion.com Casadei

www.astairwaytofashion.com Chloé

www.astairwaytofashion.com Dolce & Gabbana

www.astairwaytofashion.com Charlotte Olympia

www.astairwaytofashion.com Gianmarco Lorenzi

www.astairwaytofashion.com Alexander McQueen

www.astairwaytofashion.com Fendi

www.astairwaytofashion.com DSquared²

www.astairwaytofashion.com Giorgio Armani

www.astairwaytofashion.com Jimmy Choo

www.astairwaytofashion.com Christian Louboutin

www.astairwaytofashion.com Marni

www.astairwaytofashion.com Brian Atwood

www.astairwaytofashion.com Miu Miu

www.astairwaytofashion.com Gianvito Rossi

www.astairwaytofashion.com Prada

www.astairwaytofashion.com Salvatore Ferragamo

www.astairwaytofashion.com Manolo Blahnik

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Promote Your Blog with Video

We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. I just signed up to Animoto and I also use iMovie (see my post creating advertising to go viral). Both are great ways to express yourself visually and promote your blog with video.

Animoto is a very simple program whereby you pretty much just add images and videos to a set template. The FREE version is very very simple, or you can up-grade to get more options. All you need to do is select images from your own computer or use theirs. Simple. Animoto provides the soundtrack, does the sound mixing and image blending, and you can very simply add your logo and some text.

I up-graded because I wanted more time than the 30 seconds of finished video the free version provides, plus greater flexibility, music, templates and other features. If you want to promote your blog with video then the free version is still great to have a play and produce useable, and professional-looking videos.

This morning I had a play and produced a 1′ 20″ video promoting the Stylehunter suite of on-line magazines, owned by MMG, for which I am Managing Editor. What do you think??

Hunting Great Style

In a very visual way it covers;

Fashion – Stylehunter.com.auInsanely-Clever-Marketing.png

Home – StylehunterHome.com.au specialist-digital-PR.png

Bride – StylehunterBride.com.auspecialist-digital-PR.png

Try it for yourself? If you have, what did you think of Animoto? Do you have any tips for other users?

Gorgeous woman all different shapes yet all apples

How to dress for your shape – The Apple

Penelope Herbert:

For all the curvalicious girls out there, here’s a great blog post from one of my fave writer’s at Stylehunter.com.au. It’s How To Dress For Your Shape – The Apple. Too rosey!!

Originally posted on The Queen of Confidence:

Body shape series is back on ladies!  Here we will look at the gorgeous Apple body shape.

photo: thebloomincouch.blogspot.com photo: thebloomincouch.blogspot.com

The apple body shape is known for her gorgeous legs and curvalicious physique.  You apples are joined by some very beautiful ladies who know how to rock their shape.

So how do you know your an Apple?

  • You may carry most of your weight around your mid-section and chest
  • You may have wider shoulders
  • You probably have fabulous legs and boobs (you may be well endowed)
  • Your waistline is not super defined
  • Your hips may be narrow (similar to Strawberry body shape, but your midsection may be wider)
  • You have slim limbs

You good ol Apples you are in amazing company ladies check out some other apples for fashion inspiration:

Catherine Zeta Jones 

Catherine rocking the belt Catherine rocking the belt

The scoop neck line always looks great on Apples The scoop neck line always looks great on Apples

  Oprah Winfrey 

Oprah can do no wrong she's just fab! Oprah can do no…

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Trelise Cooper

How much do I love Trelise Cooper? That’s like asking me how many stars there are in the sky. My answer? A LOT!! I was delighted to be sent the latest looks from the three brands – Cooper A/W14, Cooper  by Trelise A/W14, and Trelise Cooper A/W14 and SP15. Once I had contained my excitement I drooled over seemingly hundreds of images. And it’s not because Trelise Cooper is a fellow Kiwi, it’s because she is a designer I have admired for years – she’s talented, unique, progressive and CRAZY fabulous. I think I have a designer girl crush! *blush*trelise-cooper.pngLeather, animal prints, tartan, graphic prints, studded, embossed, rock-chic, biker-chic, floral, sequinned, lace, red, orange, pink, jade, mint, powder blue, baby pink, silver, gold…and the mix n’ match possibilities are endless. trelise-cooper.pngFor in this stunning collection you’ll find; – Jackets – fitted, bomber, biker, short, long, embellished, leather, lace, patterned – Pants – trousers, jeans, patterned, tartan, loose, fitted – Dresses – work, after five, edgy, pretty, cocktail – I think you get the ideashirts, knits, skirts, shorts, jumpers…. the best thing I can do is to show you. So I picked MY favourite items from the collections. Which ones do you love?

All items of clothing are from Trelise Cooper. Collages were compiled by yours truly, fashion addict Penelope Herbert – Managing Editor of StyleHunter.com.au and Marketing Maven at Insanely Clever Marketing. Follow me on Twitter & Facebook.

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Which are your favourite pieces? I’ll be mixing and matching, what would you do? For more ideas, see Biker Chic Updated – I especially love the biker jacket with rock-chic, cream floral embossed flared pants.

 

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Powder Blue Wedding Inspirations

Planning a wedding can be exciting, stressful and full of choices. And there are soooo many choices to make – the dress, theme, colours, cake, catering, venue, …the list is endless. So here at Insanely Clever Marketing, we’d like to make it a little bit easier by posting Bridal Inspiration Boards you can flick through. Today, I’m posting Powder Blue Wedding Inspirations.

A delightful trend for a winter wedding is Powder Blue. The colour works beautifully with a cooler climate wedding and can be translated as vintage or modern with ease. Here’s a taste, but click over the our Bridal Inspiration Boards for more.

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of wantthatwedding.co.uk

Collage courtesy of wantthatwedding.co.uk

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

Collage courtesy of StyleHunterBride.com.au

As the Managing Editor of StyleHunterBride.com.au I am exposed everyday to what’s new, what’s trending, where to buy, specialist articles and more. So I can highly recommend you check out this website for myriad information on everything from dresses and catering to photography and alternative ceremonies.

Have you ever planned a powder blue wedding? Would you use these powder blue wedding inspirations? Which are your favourite looks? For more wedding inspiration go to our Bridal Inspiration Boards and StyleHunterBride.com.au

Collage courtesy of Stylehunter.com.au

Hottest Colour for Winter

Winter is a time for lighting a fire (in a designated fire place), drinking warm mead or room temperature shiraz, and eating runny brie on hot toast. Yummo! And winter is also the time for bringing out colours that exude warmth. Put away the cool blues and greens of summer, and the yellow and orange of autumn – and ROCK oxblood! It’s the hottest colour for winter.

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

It continues to be the HOTTEST winter colour with celebrities and mere mortals alike loving this sexy beast – oxblood, wine, burgundy – it doesn’t matter what you CALL it just make sure you WEAR IT.

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

Oxblood also plays nice with black, white, mustard, khaki, grey, rose and navy blue. Start with a pair of burgundy jeans and add – a white t-shirt, a grey sweater, a rose-tinted sweat, black fur vest, or even a navy blue shirt. Our featured jeans are from Maison Scotch.

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

And you will be amazed at how far a burgundy sweater will become the most flexible staple in your wardrobe. Our featured sweater is from Maison Scotch.

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

And by far my favourite look this winter, thigh high boots, leather skirt, white shirt, grey sweater.

Collage courtesy of Stylehunter.com.au

Collage courtesy of Stylehunter.com.au

For similar thigh-high boots you’ll love the ones at Kookai. Please don’t overlook oxblood / wine / burgundy this winter – it’s the hottest colour for winter and looks good regardless of hair or skin colour. Get rockin’ baby!!

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Crisis Communication Case Study

Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Would you Bet on an Orange or Salami?

Frank* grew up on an apple and orange orchard in the Riverland where his parents owned a small fruit juice manufacturing plant. Antonio* grew up in the city where his parents ran a popular small goods shop selling their own meat products such as salami and prosciutto. Both men loved their family businesses, and both men went to University to gain qualifications to grow their burgeoning empires.

Image courtesy of Mark English Architects

Image courtesy of Mark English Architects

Frank attracted some venture capital to grow further and re-named the company ‘The Nipped in the Bud Fruit Juice Company’*. Antonio relied on family money to expand and his ‘Meat Me in St Louis’* brand attracted a big following. Both companies were very successful, and Frank and Antonio were proud of their achievements. They both lived in the same city, but didn’t know each other.

However, something was to happen that would affect forever the future fortunes of these two successful entrepreneurs. First one little girl got sick. Then another child and another and another. Many residents in an aged care home suddenly started falling sick with serious gastroenteritis.

Image courtesy of Pure Granite Rocks

Image courtesy of Pure Granite Rocks

Investigations showed that some people had drunk contaminated orange juice from The Nipped in the Bud Fruit Juice Company. Other investigations found that some different people had eaten contaminated salami and metwurst produced by ‘Meat Me in St Louis’. In total, 260 people were very sick, and then the ultimate tragedy occurred – a six year old girl died.

Representative image courtesy of Wigham Funeral Home (who has no relationship to this case study)

Representative image courtesy of Wigham Funeral Home (who has no relationship to this case study)

Frank and Antonio were devastated. Frank immediately called a media conference and expressed his sincere sympathy to all the families and promised that he would do everything he could to get to the bottom of this tragedy. He told the media, and therefore the public, that he couldn’t be sure the contamination came from his manufacturing plant, but he would leave no stone unturned in finding the truth. He promised to report back his findings within 48 hours. Sales of his fruit juice plummeted.

React fast; time passes. quickly. Images courtesy of Portico Design Group and Shannon Malone

React fast; time passes quickly. Images courtesy of Portico Design Group and Shannon Malone

The media turned their attention to Antonio. What would he say? What would he do? He said nothing. He did nothing. Publicly. In private, Antonio was very upset. He told his family that he was very concerned about the family of the little girl who had died and everyone who had suffered from eating their product. He felt that if he said nothing publicly then maybe the fuss would die down. He didn’t want to draw attention to himself. He hoped another bigger story would soon come along and that people would forget about the contaminated products. crisis-communication-case-study5A health department spokesperson said the factory would be thoroughly inspected. Was there reason to believe the factory didn’t comply with health regulations? Had an employee sabotaged the production line? Was the company operated by dishonest people? The rumor mill had started. All of the company’s meat products were withdrawn from sale.

The media themselves decided that maybe there was more to the ‘Meat Me in St Louis’ story than met the eye. Why wouldn’t the company talk? They must be hiding something. Maybe a disgruntled employee would spill the beans? Several reporters decided they might be on to a scoop and set about unearthing information. Antonio and his family were repeatedly contacted. But they remained silent, hoping the problem would just go away. crisis-communication-case-study1Frank, however, reported back to a media gathering that the factory had been fully investigated and nothing improper could be found. He offered the media a guided tour of the factory and provided them with inspection reports, a diagram of the factory and it’s work processes, and provided a list of relevant suppliers. He even asked a government health official and the local Mayor to provide testimonials as to the company’s compliance and high standards.

Images courtesy of Smith & Vasant Architects and Arciform

Images courtesy of Smith & Vasant Architects and Arciform

After many weeks of open communication the sales of Frank’s fruit juice very slowly started to increase. Then it was revealed that the source of the contamination was from a batch of oranges sourced from another supplier.  The public trust surrounding Frank’s company gradually started to increase. More retailers than before wanted to stock Frank’s fruit juice because of the positive media that had been generated from the crisis. Two years later, Frank launched a new blended fruit juice and it was very warmly received; their best launch ever. crisis-communication-case-study7Antonio never returned to his factory. All the meat products were destroyed and the factory was closed down. Antonio’s father died of what some people said was a broken-heart. The family business, and reputation, was destroyed. And the reason for the contamination was never revealed.

These are two different reactions to a very similar crisis, with vastly different outcomes. Frank had a Crisis Communication Plan; Antonio did not. Frank knew what he had to do to protect the image and reputation of his company; Antonio did not.

What are your crisis communication skills?

  • Would you know exactly what to say, to whom, and when?
  • Do you know it’s not just the media you have to deal with?
  • How will you investigate a crisis?
  • Or should you leave it to the ‘experts’.
  • How will you win back customers, and their trust?
  • Do you know why you NEVER let lawyers run your crisis communication planning?
  • Do you know what to give the media and what to hold back?
  • Do you know exactly how to retain the image and reputation of YOUR business without spending thousands of dollars?

We do. If you require small business expertise, please contact me at Insanely Clever Marketing. insanely-clever-marketingInsanely Clever Marketing is a small business consultancy that provides strategic advice & planning on all aspects of crisis communication, public relations,marketing, and social media.

Ph 0618+ 421 043 505 or e-mail ph.marketingmaven@gmail.com

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Top Ten Recession Busting Marketing Tips

These Top Ten Recession Busting Marketing Tips have proved very popular with clients so I’m sharing them with you as I know they are a valued resource. If you are in any business related to Fashion – Home – Bridal then you will find them imperative for promoting your business and gaining more sales.

Images courtesy of Pinterest, Wildash London & Stylehunter.com.au

Images courtesy of Pinterest, Wildash London & Stylehunter.com.au

1.Cross-Promote: Link with a complimentary company and cross-promote your products and services.

Examples: a fashion boutique and a make-up artist; a delicatessen and a home wares shop. Think outside the square. A commercial cleaner and a chocolate factory? Think ‘free samples’ and being memorable.

Images courtesy of staticflickr.com, kristentherese.com & sususu

Images courtesy of staticflickr.com, kristentherese.com & sususu

2. Add-Value: Instead of discounting an expensive dress, make a gift of a scarf, bracelet or pair of earrings. Instead of reducing the price of your service, offer an extra service for the original price. The gifted item or service will likely cost a business much less than providing a discount, and be valued more.

3. Permission Marketing: Your business will benefit from having a more credible profile and audience who invite you to talk to them about your products and services. Develop a simple online newsletter (e-news) or direct mail newsletter that provides interested parties with new, relevant and useful information that will benefit them.

Images courtesy of Rikki Snyder, Pinterest & Lupito N'yongo

Images courtesy of Rikki Snyder, Pinterest & Lupito N’yongo

4. Create News: Work effectively with the media and provide journalists with credible, newsworthy and interesting information suitable for their audience. Don’t provide advertising masquerading as news; understand their audience and their needs. Provide an angle that informs, educates or warns.

5. Hold an Event: Invite customers and potential customers to your office or factory for a tour followed by a light lunch or after work drinks. If you can’t host people in this way, use a local hotel to host clients to a light lunch, or drinks & nibbles, provide information about your business and also get to know their needs better.

Images courtesy of Carolina Katz, Stylehunter.com.au & Ginger & Smart

Images courtesy of Carolina Katz, Stylehunter.com.au & Ginger & Smart

6. Speak in Public: Offer to be a guest speaker on your topic of expertise at a conference or business lunch. Service clubs often are looking for people to speak on interesting topics. Contact your local Business Enterprise Centre or Industry Association and investigate opportunities to speak to their members.

7. Call to Action: Whether it’s an advertisement, brochure, flier, website text or direct mail letter, always include a call to action. Tell the recipient what you want then to do.

Examples: “Visit our website” or “Call us now” or “First 10 Callers Only” or “Order Now” or “Come and see us now”. This simple addition will make a big difference.

Images courtesy of Martha O'Hara Interiors, Pinterest & Stylehunter.com.au

Images courtesy of Martha O’Hara Interiors, Pinterest & Stylehunter.com.au

8. Use the Internet: People will not flock to your website for no reason. Develop your online presence by having interesting content on your website that is up-dated regularly, an active blog, a relevant e-newsletter or media resource area, and submit material to online article directories. Join relevant social networking sites, such as Twitter, Pinterest and LinkedIn, but use them wisely. Get good advice from a credible internet expert, not just a graphic designer.

9. Ask Questions: When trying to make a sale or gain a new client, don’t make statements about your products or service, instead ask questions.

Examples:

• DON’T SAY “Our containers hold 500 and can expand to 750’
ASK “How much capacity are you looking for?”

• DON’T SAY “We have blue, green yellow, red, orange and purple”
ASK “What color did you want?” or “What is your color scheme?”

• DON’T SAY “Our widgets are $100”
ASK “How much did you want to spend?”

• DON’T SAY “This car is the best medium-sized car on the market today”
ASK “How many people in your family?” and “What will you be using the
vehicle for?” and “Do you drive mostly in the city?”

Images courtesy of Stylehunter.com.au

Images courtesy of Stylehunter.com.au

10. Extend Your Reach: Many businesses market only to their customers, yet there are other groups that can help promote you. Keep your suppliers informed of your business activities. Develop a list of people who can refer business to you and people who can influence favourably what customers think of you. Don’t forget your staff; they can be your best Ambassadors. insanely-clever-marketingFor small business, SME and not-for-profit advice on strategic & digital marketing, advertising, and marketing communications please contact me at Insanely Clever Marketing.

Insanely Clever Marketing is a small business consultancy that provides strategic advice & planning on all aspects of marketing, social media and public relations.

Ph 0618+ 421 043 505 or e-mail ph.marketingmaven@gmail.com

 

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Marketing on a Shoestring Budget

Marketing on a Shoestring Budget©

Lets face it, most small business owners would rather spend less on marketing  than more, So if you have a shoestring budget or are looking for ways to do more with less outlay, then these ideas are for you. marketing-on-a-shoestring-budget11. 1. Keep the Customer Satisfied

Testimonials are the strongest form of marketing you can have. By keeping customers happy, you are creating a group of un-paid Ambassadors for your business. And because they are un-paid and because they are talking from their own experience, it makes their message that much stronger, and more compelling.

Actively ask happy customers for a testimonial; even write it for them yourself and have them endorse it. And unknown to you, your happy customers will almost certainly be telling people about you and recommending your business.

This is also why it’s important to ask new customers how they heard about you. Not only will you know which clients are recommending you, but it will help you to evaluate paid advertising. For example, if all your new business comes from referrals, then re-plan your paid advertising. marketing-on-a-shoestring-budget22. 2. Network Like a Madman

Networking isn’t JUST about attending structured networking events. Choose your events wisely otherwise you’ll find yourself spending a mozza on tickets to everything.

Call contacts and invite them for a coffee. Ring potential clients just to see how their business is going. Don’t try to ‘sell’ them anything, just make contact; and be genuinely interested in what they are doing. You’ll be surprised at how much you learn, and these ‘touchpoints’ will contribute to developing your networks.

Refer business on if it’s not suitable for you. The buyer and the next business will appreciate, and remember, it. marketing-on-a-shoestring-budget33. 3. Use the Media

Yes, even if you are not a PR professional you can pitch newsworthy information to the media. This does take some basic skills but it’s not impossible. And it can generate some excellent ‘third-party endorsements’ and will build the credibility of your business. And best of all, it’s FREE.
See ‘Being a Media Resource’ and ‘Secrets of the Inverted Pyramid’ on this site. marketing-on-a-shoestring-budget44. 4.Segment your Market

Do you know the best way to eat an Elephant? One bite at a time.

Very few products and services are suitable for absolutely everyone. Even coca-cola doesn’t sell to infants. Milk isn’t suitable for people who are lactose-intolerant. You wouldn’t advertise meat in a vegetarian magazine. Right?

So people who say to me “Oh my market is so broad, I could sell to anyone” are missing the point. Because even if you DO have a broad target audience, different messages are going to resonate with different audiences.

For example, if you sell jewellery you could sell to teenagers, young professional women, mothers, men buying a gift, women with a high income, grandmothers – and each of these ‘segments’ will respond to a different message.
So think carefully about segmenting your market. You can segment using age, gender, income, geographic location, special interest (ie; families with dogs or people who play sport), marital status, etc. And consider if that segmentation needs segmenting (ie: families with dogs who have a high income or people who play sport who are aged 14 – 18). marketing-on-a-shoestring-budget5Read more great tips by clicking ‘Shoestring Marketing‘ on the categories area of this site. You are welcome to re-published this article; please attribute to Penelope Herbert / http://www.InsanelyCleverMarketing© insanely-clever-marketingInsanely Clever Marketing specialises in digital marketing for Fashion – Home – Bride – and is a small business consultancy that provides strategic advice & planning on all aspects of marketing, social media and public relations.

For advice on strategic & digital marketing, advertising, and marketing communications please contact me at Insanely Clever Marketing. Ph 0618+ 421 043 505 or e-mail ph.marketingmaven@gmail.com.