Mini Checklist for Writing A Media Release

Hitting Your Customers Hot Button

Everyone has a hot button that induces them to make a purchase decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading

insanely clever marketing


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Five Easy Steps to A Profitable Direct Marketing Campaign

A direct marketing campaign allows you want to reach out and touch your target audience in a personal way; not mass marketing such as through a radio or television commercial. Direct marketing is extremely cost-effective when done correctly with five easy steps. Examples of direct marketing include; personal letters or e-mails personalized e-news brochures sent … Continue reading


Can You Learn From a Suicidal Goldfish?

I’m a dog person. At least with a dog you can play with them and teach them tricks. I am not a fish person. Fish just swim around aimlessly and, rumour has it, they have an attention span of 3 seconds. So imagine my surprise when I started correlating fish activity, or lack thereof, with … Continue reading


Are Your Marketing Fears Holding You Back?

Riveted to the spot in fear may be OK when you are watching a horror movie but not when you are trying to run a business. But fear of what? Or Who? It’s a recurring issue that a magic wand might fix; but my magic wand is currently at the drycleaners being starched. So, are … Continue reading

Are You An Imposter?

Are You An Imposter?

Even your best friends won’t tell you. Sigh! You’re tedious, tiresome and repetitive. Well, you’re products and marketing tactics are anyway. Mark Twain got it right when he said that the best fruit is higher up the tree (or on the farthest branch). If it was easy everyone would have gorged themselves already – which … Continue reading

You'll Waste Money on Advertising Unless You Read This First!

You’ll Waste Money on Advertising Unless You Read This First!

I recently saw an advertisement for a new marketing resource being trialed in Britain. The headline provocatively shouted ‘BIG BRAND ADVERTISING ON A SMALL BUSINESS BUDGET’ – good headline, bound to get a lot of attention. It certainly got my attention. Upon reading further, part of the text said this; “Advertising, whilst necessary for any … Continue reading

How To Motivate Your Team to Success

How To Motivate Your Team to Success

Have you ever worked for an organisation where there was too much gossip, backstabbing, and rumour mongering? Was the corporate culture one where no one knew what was going on so everyone was on tender hooks thinking negative things about the company? I have. And it’s not pleasant. I worked for someone who didn’t like … Continue reading

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Six Simple Ways to Make Marketing Work For You

When you are busy working IN your business it seems you never have time to work ON your business. This is so true of many business owners, particularly those who operate a small business. However, you CAN work ON your business and add six simple ways to make marketing work for you at the same … Continue reading

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Want A More Profitable 2016? Here Are Five Simple Steps.

Most people start a business because they are good at something. And they want to make more money for themselves, not their employer. However, working for yourself is very different when you have to work IN and ON your own business. Perhaps you have a business plan. Is it in the bottom of the drawer … Continue reading

marketing on a Shoestring Budget

Marketing on a Shoestring Budget

Marketing on a Shoestring Budget© Lets face it, most small business owners would rather spend less on marketing  than more, So if you are marketing on a shoestring budget or are looking for ways to do more with less outlay, then these ideas are for you. 1. Keep the Customer Satisfied Testimonials are the strongest … Continue reading

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Three Top Ways to Persuade A Potential Customer

How do you persuade someone to buy or use your product or service? Different people are persuaded by different actions and motivations. Some are persuaded by logic, others by observation, others by evidence. Here you’ll find the top three ways to persuade a potential customer that you can tailor to suit your personality and selling … Continue reading

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Is This an Ugly Marketing Tactic?

When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why.   Imagine you own a menswear store. You might be positioned … Continue reading

Insanely Clever Marketing

A Warning on Blogging

Have keyboard, will blog. The rise and rise of bloggers has been swift and powerful. Keyboard warriors, citizen journalism, mummy bloggers; it seems everyone with an opinion and a laptop can get on-line. And they do. Some bloggers are entirely independent who create content only for their own purposes. However, many bloggers now see their … Continue reading

promoting your blog with video

Promote Your Blog with Video

We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading


Crisis Communication : Would You Bet On An Orange Or A Salami?

Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Would you Bet on an Orange or Salami? Frank* grew up on an apple and orange orchard in the Riverland where his parents owned a small fruit juice … Continue reading

Top Ten Recession Busting Marketing Tips

Top Ten Recession Busting Marketing Tips

These Top Ten Recession Busting Marketing Tips have proved very popular with clients so I’m sharing them with you as I know they are a valued resource. If you are in any business you will find them imperative for promoting your business and gaining more sales. 1.Cross-Promote: Link with a complimentary company and cross-promote each … Continue reading


Professional Tips for Mistake-Free Surveys

How do you REALLY know what is of value and importance to your target market? Asking them directly may not be enough because too many businesses fail to ask the right questions. Researching your marketplace is not a new concept but the Customer Value Survey is. Many businesses, particularly small businesses, may not have the … Continue reading

Woman running and jumping.

Getting Out of The Black Hole

Getting Out of the Black Hole© For many business owners, late November to early February is a black hole of sales inactivity. Pre-Christmas celebrations and office parties are in full swing so many decision-makers don’t want to be thinking about buying products and services. So, what do you do? Join the fun or think strategically … Continue reading

Planning For The Unspeakable

Planning For The Unspeakable

Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an agonising amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. But do we plan for the unspeakable? Invariably not enough. In an … Continue reading


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