content marketing
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She Lion Roars for Corporate Women

Are you a woman in business? Then She Lion roars for you. If you are anything like me, you probably have lots of handbags and a few you use regularly. At last count I had 45… ooops, that’s a bit embarrassing – but when you take into consideration bags for day, bags for night, casual … Continue reading

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Simple Ways To Segment Your Market : Part Two

In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading

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Simple Ways to Segment Your Market : Part One

Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading

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Valentine’s Day Marketing Tips for Your Online Shop

I saw this article and wanted to share it with you. It has some great tips and also keyword phrases being searched for by both men and women for Valentine’s Day. Enjoy. #marketing #ValentinesDay #onlineshops #Etsy #onlineshopping Source: Valentine’s Day Marketing Tips for Your Online Shop

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Public Relations in the Marketing Mix

Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading

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What Will You Lose?

#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading

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Boardroom Blitz : Statement Fashion That’s Memorable

How often have you thought how much easier it is for men to dress for work than women? Depending on their job, it’s case of suit, shirt & tie or jeans and a t-shirt… in simple terms. It seems a lot more problematic for women especially those in a corporate environment looking for statement fashion … Continue reading

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Improving Marketing Communications : Six Simple Steps

Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading

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Business Cross-Promotion Ideas

As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading

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Ideas for Adding Value Not Giving Discounts

It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading

how to add value

How To Add Value, Not Give Discounts

It is too easy for a small business owner to give a discount in order to win over a customer. But discounts hit YOU harder in terms of your profitability than adding an extra service or providing a small ‘gift’ will to keep the relationship sweet. Practice how to add value to a client instead … Continue reading

Mini Checklist for Writing A Media Release

Mini Checklist for Writing A Media Release

Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading

Hitting Your Customers Hot Button

Everyone has a hot button that induces them to make a purchasing decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading

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FOLLOW

Loved this great little article with quality piccies and useful text. You might like it too. #blogs #reblogging #marketing #womeninbusiness facebook twitter pinterest tumblr Source: FOLLOW

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Five Easy Steps to A Profitable Direct Marketing Campaign

A direct marketing campaign allows you want to reach out and touch your target audience in a personal way; not mass marketing such as through a radio or television commercial. Direct marketing is extremely cost-effective when done correctly with five easy steps. Examples of direct marketing include; personal letters or e-mails personalized e-news brochures sent … Continue reading

Common_goldfish

Can You Learn From a Suicidal Goldfish?

I’m a dog person. At least with a dog you can play with them and teach them tricks. I am not a fish person. Fish just swim around aimlessly and, rumour has it, they have an attention span of 3 seconds. So imagine my surprise when I started correlating fish activity, or lack thereof, with … Continue reading

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Are Your Marketing Fears Holding You Back?

Riveted to the spot in fear may be OK when you are watching a horror movie but not when you are trying to run a business. But fear of what? Or Who? It’s a recurring issue that a magic wand might fix; but my magic wand is currently at the drycleaners being starched. So, are … Continue reading

Are You An Imposter?

Are You An Imposter?

Even your best friends won’t tell you. Sigh! You’re tedious, tiresome and repetitive. Well, you’re products and marketing tactics are anyway. Mark Twain got it right when he said that the best fruit is higher up the tree (or on the farthest branch). If it was easy everyone would have gorged themselves already – which … Continue reading

You'll Waste Money on Advertising Unless You Read This First!

You’ll Waste Money on Advertising Unless You Read This First!

I recently saw an advertisement for a new marketing resource being trialed in Britain. The headline provocatively shouted ‘BIG BRAND ADVERTISING ON A SMALL BUSINESS BUDGET’ – good headline, bound to get a lot of attention. It certainly got my attention. Upon reading further, part of the text said this; “Advertising, whilst necessary for any … Continue reading

How To Motivate Your Team to Success

How To Motivate Your Team to Success

Have you ever worked for an organisation where there was too much gossip, backstabbing, and rumour mongering? Was the corporate culture one where no one knew what was going on so everyone was on tender hooks thinking negative things about the company? I have. And it’s not pleasant. I worked for someone who didn’t like … Continue reading

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