Something that many business owners do not consider to be marketing, but which can absolutely go for or against your reputation as a business is customer service.

If you give excellent customer service, your patrons will be happy with you and they will give you great reviews and recommend you to their friends, if your customer service is bad, the opposite is likely to happen. 

So, customer service really can be harnessed as a powerful form of marketing if you are smart. That’s why below, are some top tips to help you ensure that your customer service is great PR for your brand:

Audit your customer service

If you want to use customer service as a form of business marketing, you first need to work out what you are doing right and what could be improved on. So, take an honest look at your customer service processes and think about anything you can do to make it better from speeding it up to offering more value, and implement your findings.

Train your staff

Training your customer service staff so that they always engage politely with your customers, and so that they know how to handle just about any query that is thrown at them is all so important. Because customers expect their customer service enquires to be treated professionally and kindly. If they are treated well, they are more likely to leave you a positive review.

Speed it up

You do not, if you want your customer service to lead to positive PR, want to keep your customers waiting when they need to get in touch with you. So implement solutions like the best live chat tool for website customer service, AI chatbots, email support and so on, so that they do not end up hanging at the other end of the telephone for ages getting more and more annoyed. Deal with queries and complaints quickly and keep customers happy.

Go above and beyond

Once you have gotten the basics down, one thing that will really make the difference when it comes to using your customer service as a marketing strategy is going above and beyond the customers’ expectations of you. Anything you can do to really wow them, from including a free gift in their package to enabling them to earth amazing rewards every time they shop with you will not only keep them happy and get good reviews, but it will encourage them to recommend you to their friends more and more often, and stay loyal to your brand, which will bring in lots of new business and ensure that you get lots of so important continuing business too.

Make your customer service better than your competitors and you will be able to beat them in every way.

As you can see, you really can use customer service as an integral part of your marketing strategy, and by doing so, you can collect good reviews and convert more customers far more easily, so what are you waiting for?