Posted by Penelope Herbert on January 6, 2021 · Leave a Comment
How to improve the user experience? Here are some practical actions. When reading the pillars of user experiences, surely, some actions and strategies that allow promoting it come to mind. Precisely, here we will delve into those key practices that drive the User Experience and guarantee the achievement of great results. You should consider a … Continue reading →
Filed under Communications · Tagged with clients, CMS, communicating with clients, communicating with customers, content creation, customers, digital, interactive, optimization, page loads, strategy, testing framework, user experience, UX, web hosting, website, website content, Wordpress, WPO
Posted by Penelope Herbert on November 11, 2020 · Leave a Comment
Social media is the most widespread way of communicating with your customers (after email). Setting up a Facebook business page is simple, but now, what do you do? It’s time to start getting customers to connect and engage. But with so many other companies doing the same thing, what does it take to promote your … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, customer, customers, Facebook, LinkedIn, networks, Pinterest, social media, social media management, Twitter, viral advertising, website, website content
Posted by Penelope Herbert on February 22, 2020 · Leave a Comment
Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with blog, blogging, brand, brand fit, Branding, content creation, content marketing, creating more sales, loyalty, online, online tools, sales, sales pipeline, search engine, search terms, selling online, shopping online, small business, social media, strategy, target audience, visual, website, website content
Posted by Penelope Herbert on January 22, 2020 · Leave a Comment
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, content creation, content marketing, digital marketing, google, keywords, Marketing, online, online shopping, online tools, optimization, search engine, search terms, selling online, SEO, shopping online, website, website content, website design
Posted by Penelope Herbert on November 12, 2019 · Leave a Comment
If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with cash flow, creating more sales, digital marketing, e-commerce, online, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, small business sales, web design, website, website content, website design
Posted by Penelope Herbert on October 29, 2019 · Leave a Comment
SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading →
Filed under Advertising + Promotional · Tagged with backlinks, communicating with clients, communicating with customers, domain authority, google, Google adwords, keywords, link building, page loads, ranking, search engine, SEO, SERP rankings, website, website content
SEO strategies are on every business owner’s lips right now. SEO has been in style for years and it certainly isn’t going anywhere fast. You have spend a long time refining your business plan, whether you are checking that you’re selling your product for the right price or you’re carrying out market research. But have … Continue reading →
Filed under Advertising + Promotional · Tagged with blogging, competitors, content creation, content marketing, creating more sales, explainer videos, keywords, online, online shopping, sales, sales pipeline, SEO, social media, video, website, website content
Posted by Penelope Herbert on May 4, 2019 · 1 Comment
When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy. But if you want to add one thing that will boost … Continue reading →
Filed under Advertising + Promotional · Tagged with articles, blog, blogging, click bait, content creation, content marketing, google, Google adwords, Google Analytics, keywords, pay per click, publishing, semrush, SEO, social media, social media management, trends, web design, website, website content
Posted by Penelope Herbert on October 19, 2018 · 2 Comments
A strong brand and great customer service are key business dynamics that will make you stand out from the crowd. So what do you need to know NOW to increase your brand profile? If you run a small business, an online store or even a blog, you’ve probably heard that you need a strong brand. … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, brand fit, Branding, communicating with customers, customer satisfaction, customers, existing customers, logo, new customers, office design, office space, small business, social media, tagline, trust, website, website content, website design
Posted by Penelope Herbert on October 13, 2018 · Leave a Comment
It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading →
Filed under Shoestring Marketing · Tagged with answering service, being entrepreneurial, being found on the internet, being the boss, boss, customer satisfaction, customers, home office, internet, moving office, office, packaging, small business, virtual, website, website content, website design
Posted by Penelope Herbert on October 10, 2018 · Leave a Comment
Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading →
Filed under Shoestring Marketing · Tagged with content creation, content marketing, digital marketing, e-mail, e-mail marketing, explainer videos, Google adwords, Google Analytics, google my business, hacks, infographics, Marketing, newsletters, partnerships, pay per click, PPC, Shoestring Marketing, social media, social media management, target audience, video, virtual, website, website content, website design
Posted by Penelope Herbert on August 27, 2018 · Leave a Comment
Everything You Need to Know About Making Your Business Easier to Find Online These days, your business needs to have a strong web presence if you’re to have any chance of competing in a global marketplace. So today I’m writing about everything you need to know about making your business easier to find online. With … Continue reading →
Filed under Advertising + Promotional · Tagged with 404 error, creating more sales, google, metadata, online, online promotions, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, tags, title tags, website, website content
When your business is up and running, there are certain things that should demand your attention. These are the things that you should be working on continually, in an effort to make your business as successful and profitable as it possibly can be. It’s about making your company one that’s modern and appealing to the … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being the boss, business growth, Customer Service, customers, employees, growth, leadership, productivity, small business, team building, teamwork, website, website builder, website content, website design
Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading →
Filed under Communications · Tagged with accessibility, Advertising, affiliate, affiliate marketing, animation, being found on the internet, blog, blogging, creating more sales, explainer videos, gifs, google, Google Analytics, internet, internet marketing, mobile, mobile phone, Netflix, optimization, portable devices, PPC, PPC ads, reblogging, sales, SEO, SERP rankings, small business, smartphone, social media, social media management, video, web design, web hosting, website, website content, website design, YouTube
The digital revolution has brought amazing changes and improvements to the way customers interact with their favorite brands. Nowadays, all a user needs to do to get the advice or product they require is to order it online with only a click of the finger. Additionally, if someone feels lonely, it takes no more than … Continue reading →
Filed under Public Relations · Tagged with apps, Business, confidence, consulting, digital, digital marketing, doctor, google, Google adwords, Google Analytics, google maps, google my business, health, Marketing, online, public relations, shopping online, small business, smartphone, website, website content
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Filed under Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on February 5, 2018 · Leave a Comment
Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading →
Filed under Customer Service · Tagged with communicating with customers, customer satisfaction, Customer Service, customers, e-commerce, existing customers, Facebook, Instagram, new customers, referrals, selling online, social media, social media management, software, software tools, Twitter, unique selling point, website, website content
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on January 19, 2018 · Leave a Comment
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, communication, digital marketing, google, https, insurance, marketing communications, online shopping, public relations, security, SEO, trust, website, website content