A Quick Introduction To QR Codes And How They Can Help Your Marketing
QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading
The Value Of Your Business: Selling Your Product For The Right Price
What is the right price for the goods and services you sell? This is one of the trickiest and most important elements of being in business. Is your pricing the right price? Regardless of what you are selling, the right price will help your product or service be successful in the market place. Getting your … Continue reading
How to Make a Success of Your Online Business
Running an online business isn’t always easy. There are many challenges that entrepreneurs face when they try to make a success of their online space. Making sure that your website fits the bill is one of the most important things to think about when you’re setting up an online business. It’s essential that you’re … Continue reading
3 Psychological Hacks To Embed Your Marketing Strategy In Your Clients Heads
It’s a no brainer right? Companies that invest so much money into marketing ultimately dream about having their work stick. By ‘stick’ we mean something that’s ultimately remembered, and this can come in many different forms. There’s a reason that most companies dream of being regarded as a household name. Take ‘Coca-Cola’ for instance. The … Continue reading
Marketing By Value, Which Strategy Wins?
Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer. There are lots of different options when it comes to marketing. For instance, you can … Continue reading
Got An App for That? Modernizing Your Marketing
Marketing is one area of business that’s always been evolving at a pretty rapid pace. In today’s constantly connected world, it’s more important than ever for small businesses to make sure they’re using effective, up-to-date marketing tactics. There are many firms that have enjoyed great results from traditional marketing. While digital marketing isn’t the only … Continue reading
If Your Online Marketing Sucks, What Can You Do About It?
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading
Does Your Startup Have What It Takes To Be A Good Earner?
I know better than anyone that when you launch a business, you do so with the impression that it will become a success. Of course, you do, it’s only natural to be positive about your new venture – But does your startup have what it takes to be a good earner? If it doesn’t, what … Continue reading
Improving Marketing Communications : Six Simple Steps
Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading
Six Simple Ways to Make Marketing Work For You
When you are busy working IN your business it seems you never have time to work ON your business. This is so true of many business owners, particularly those who operate a small business. However, you CAN work ON your business and add six simple ways to make marketing work for you at the same … Continue reading