Posted by Penelope Herbert on December 8, 2022 · Leave a Comment
If you’ve been running an online store for any length of time, you know that it’s not always easy to get your name out there. In fact, it can be downright difficult at times! You might be putting a lot of effort into your marketing and still not getting the results that you want. If … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with customers, explainer videos, Facebook, google, influencers, Instagram, marketing communications, online, online promotions, online shopping, online tools, sellng online, SEO, small business sales, social media, Twitter, YouTube
You might not immediately think a web developer is necessary to grow your business. After all, there are so many other things you could be spending your money on advertising, PR, production, or events, for example. However, the internet has become a crucial part of any business’s success, which extends to small businesses and large … Continue reading →
Filed under Advertising + Promotional · Tagged with brand, Branding, creating more sales, google, marketing communications, mobile app developers, product development, small business, social media, website, website builder, website content, website design
Posted by Penelope Herbert on October 10, 2021 · Leave a Comment
The importance of search engines is well-known to everyone. 75% of online activity begins at search engines. Yet, few people look past the first page of results when they’re searching for something. So, getting your business to that holy grail of a first page is essential for a successfully run business. There are a variety … Continue reading →
Filed under Advertising + Promotional · Tagged with content creation, content marketing, google, Google adwords, Google Analytics, google my business, keywords, online, online promotions, search engine, search engines, search terms, selling online, SEO
Posted by Penelope Herbert on August 4, 2021 · Leave a Comment
Targeted ads work! Today, people are connecting over the internet through social media. The platforms that they use to communicate with others are so accessible and easy to use that it has been changing the face of society. In a post-internet society, Facebook has become the most popular social platform. More than 2 billion active … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, google, Google adwords, Instagram, internet, internet marketing, search engine, search engines, search terms, SEO, small business, small business promotional ideas, small business sales, Snapchat, social media, social media management, traffic, Twitter, viral advertising, YouTube
Posted by Penelope Herbert on February 17, 2021 · Leave a Comment
Is outsourcing marketing really worth it? This is a question that might be on your mind, especially if you’re looking to save money in your business. Well, it depends. If you’re thinking about outsourcing marketing for your business, then there are five key considerations. If your business contains an in-house marketing team, it might be … Continue reading →
Filed under Insanely Clever Marketing · Tagged with budget, business growth, expert, google, Marketing, marketing communications, online, outsourcing, SEO, social media management, software, software tools, technology, time management, web design
QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading →
Filed under Advertising + Promotional · Tagged with communicating with customers, digital, digital marketing, fresh marketing data, google, Google Analytics, google maps, internet marketing, marketing campaign, marketing communications, Marketing Planning, marketing strategy, online promotions, promotions, QR code, sales, small business, snap chat, social media, vcard, video
Posted by Penelope Herbert on January 22, 2020 · Leave a Comment
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, content creation, content marketing, digital marketing, google, keywords, Marketing, online, online shopping, online tools, optimization, search engine, search terms, selling online, SEO, shopping online, website, website content, website design
Posted by Penelope Herbert on October 29, 2019 · Leave a Comment
SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading →
Filed under Advertising + Promotional · Tagged with backlinks, communicating with clients, communicating with customers, domain authority, google, Google adwords, keywords, link building, page loads, ranking, search engine, SEO, SERP rankings, website, website content
Posted by Penelope Herbert on May 4, 2019 · 1 Comment
When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy. But if you want to add one thing that will boost … Continue reading →
Filed under Advertising + Promotional · Tagged with articles, blog, blogging, click bait, content creation, content marketing, google, Google adwords, Google Analytics, keywords, pay per click, publishing, semrush, SEO, social media, social media management, trends, web design, website, website content
Posted by Penelope Herbert on November 29, 2018 · 1 Comment
Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading →
Filed under Advertising + Promotional · Tagged with campaigns, clients, communicating with clients, communicating with customers, content creation, content marketing, customer, customers, digital marketing, emotion, explainer videos, google, marketing campaign, search engine, small business, social media, video, Videos, YouTube
Posted by Penelope Herbert on September 24, 2018 · Leave a Comment
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, business skills, clever business advice, communicating with customers, creating more sales, customer satisfaction, customers, digital marketing, google, Google adwords, Google Analytics, google my business, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, medical, motivation, PPC, PPC ads, sales, sales pipeline, search engines, skill set, value
Posted by Penelope Herbert on August 27, 2018 · 1 Comment
Everything You Need to Know About Making Your Business Easier to Find Online These days, your business needs to have a strong web presence if you’re to have any chance of competing in a global marketplace. So today I’m writing about everything you need to know about making your business easier to find online. With … Continue reading →
Filed under Advertising + Promotional · Tagged with 404 error, creating more sales, google, metadata, online, online promotions, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, tags, title tags, website, website content
Posted by Penelope Herbert on August 1, 2018 · Leave a Comment
Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, billboards, blog, blogging, brand fit, Brand Personality, Branding, Facebook, followers, google, influencers, Instagram, lead generation, online, online promotions, online shopping, online tools, posters, PPC, PPC ads, selling online, shopping online, social media, social media management, sponsorship, Twitter, website
Posted by Penelope Herbert on June 7, 2018 · 1 Comment
Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading →
Filed under Communications · Tagged with accessibility, Advertising, affiliate, affiliate marketing, animation, being found on the internet, blog, blogging, creating more sales, explainer videos, gifs, google, Google Analytics, internet, internet marketing, mobile, mobile phone, Netflix, optimization, portable devices, PPC, PPC ads, reblogging, sales, SEO, SERP rankings, small business, smartphone, social media, social media management, video, web design, web hosting, website, website content, website design, YouTube
The digital revolution has brought amazing changes and improvements to the way customers interact with their favorite brands. Nowadays, all a user needs to do to get the advice or product they require is to order it online with only a click of the finger. Additionally, if someone feels lonely, it takes no more than … Continue reading →
Filed under Public Relations · Tagged with apps, Business, confidence, consulting, digital, digital marketing, doctor, google, Google adwords, Google Analytics, google maps, google my business, health, Marketing, online, public relations, shopping online, small business, smartphone, website, website content
Have you recently launched a new business venture? Would you like to make sure you beat the competition and gain as much attention as possible in the digital world? Then you need new business essentials. You’ve come to the right place today because there is some excellent information on this page. Below, you will … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being the boss, boss, business owner, content marketing, creating new business, Facebook, google, Google adwords, Google Analytics, investment, market research, Marketing, new business, online, selling online, small business, social media, Twitter, website builder
Posted by Penelope Herbert on May 5, 2018 · 1 Comment
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Filed under Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on January 19, 2018 · Leave a Comment
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, communication, digital marketing, google, https, insurance, marketing communications, online shopping, public relations, security, SEO, trust, website, website content