Ultimate Characteristics Of Stellar Marketing Campaigns

Stellar Marketing Campaigns

Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading

Create A Winning Business In The Race Against Technology

building a website

Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading

How To Make Your Staff Laugh

Make Your Staff Laugh

Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves.   Unfortunately, you don’t rely … Continue reading

Choosing A Digital Business That Isn’t Limited By Your Skills

digital marketing

Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help?   A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading

SEOh My God! There’s So Much To Do

seoh-my-god

SEOh my God! SEO can be a troubling area for a small business. You need to make sure that your website is setup to be able to be picked up by as many search engines as possible. But, due to websites taking advantage of SEO in the past; it’s become incredibly complex. Nowadays, you have … Continue reading

Keep Your Enemies Close: Why Competition Is Good For Business

Keep Your Enemies Close

Keep your enemies close? Really? Well, you have to be better than average to make it in this industry. In fact, you have to be pretty exceptional. Why? Because there are so many rivals on the market that consumers have a lot of choice. If business standards aren’t up to scratch customers will simply choose … Continue reading

Making A Product The Market Can’t Get Enough Of

Making A Product The Market Can't Get Enough Of

Making A Product The Market Can’t Get Enough Of : The product itself is the main component of its own success. However, creating a great product, understanding your target market and their needs, doesn’t guarantee getting a great result. You’re also going to have to make that product easier to buy. So, let’s look at … Continue reading

Create The Best Business Image Not Through Customers, But Through Employees

best business image

Create The Best Business Image Not Through Customers, But Through Employees The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in … Continue reading

Humanize Your Brand with These Three Tips

humanize your brand

Making your business relatable is a common conundrum many CEOs face in their professional careers. Unless you are working in a B2B industry, your potential customers and clients are simply going to be average Joe’s, who just want to know if you can get the job done for them. Any fancy business talk, analytical graphs … Continue reading

Avoid Growing Pains: Increase Website Sign-Ups Today!

increase website sign-ups

Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading

Attract New Customers Instantly with Six Easy Ways

attract new customers

We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading

Business Trade Shows : Don’t Blend Into The Background!

business tarde shows

Business trade shows can be an important step in raising your profile. Exhibiting at a trade show can provide your small business with a wealth of benefits and opportunities. From gaining exposure to meeting clients, it’s an experience of which all businesses should take advantage. However, to grab these benefits with both hands you need … Continue reading

Top Five Industries for Starting A Small Business

small business

Do you have aspirations of owning a small business, but aren’t sure what kind of company to start? There are many options out there so it’s smart to do some market research before jumping into the deep end. Certain business sectors are particularly suitable for startups. Some require little funding. Some are particularly easy to … Continue reading

What Will You Lose?

what will you lose

#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading

Simple Ways To Segment Your Market : Part Two

www.insanelyclevermarketing.com

In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading

Simple Ways to Segment Your Market : Part One

www.insanelyclevermarketing.com

Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading

Public Relations in the Marketing Mix

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Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading

Business Cross-Promotion Ideas

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As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading

Ideas for Adding Value Not Giving Discounts

insanelyclevermarketing.com

It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading