Marketing By Value, Which Strategy Wins?

marketing by value

Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer.   There are lots of different options when it comes to marketing. For instance, you can … Continue reading

The Digital Revolution And Its Impact On Marketing

The Digital Revolution And Its Impact On Marketing

Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading

Charity Marketing: How To Succeed

charity marketing

Charity marketing, or marketing a not-for-profit organization, is highly competitive as more charities work for the donation dollar.   If you run a charity, then first, well done. It’s a tough job with little reward other than whatever you take from it. But, it is just like running a business. You will need to pay … Continue reading

Physical World Benefits That Too Many Marketers Forget

physical world

Has the physical world passed you by? Nowadays, when you talk about marketing, the conversation always seems to revolve around the same topic. That topic is how you get attention online. Make no mistake, social media and content marketing and all the rest of it are still important. They’re still essential strategies of your marketing … Continue reading