Posted by Penelope Herbert on February 22, 2020 · Leave a Comment
Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with blog, blogging, brand, brand fit, Branding, content creation, content marketing, creating more sales, loyalty, online, online tools, sales, sales pipeline, search engine, search terms, selling online, shopping online, small business, social media, strategy, target audience, visual, website, website content
Posted by Penelope Herbert on January 11, 2018 · Leave a Comment
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading →
Filed under Communications · Tagged with blog, blogging, Brand Personality, Branding, communicating with clients, communicating with customers, content creation, content marketing, engagement, explainer videos, google, keywords, marketing communications, metrics, online promotions, promotions, reblogging, SEO, small business promotional ideas, social media, social media management, video, visual, website, website content, written communication
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on July 19, 2017 · 1 Comment
Visual marketing techniques are vital to attract, inform, and amuse your customers. So what are the best ones? Marketing comes in many different forms. Whether online or offline, some forms of marketing are more visual than others. Understanding how these methods can be useful is essential if you want to make sure you’re using … Continue reading →
Filed under Communications · Tagged with being found on the internet, communicating with customers, digital marketing, display, display screens, graphic design, infographics, internet, marketing communications, online, online promotions, print materials, printing, public relations, signage, Videos, visual