Posted by Penelope Herbert on February 22, 2020 · Leave a Comment
Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with blog, blogging, brand, brand fit, Branding, content creation, content marketing, creating more sales, loyalty, online, online tools, sales, sales pipeline, search engine, search terms, selling online, shopping online, small business, social media, strategy, target audience, visual, website, website content
Posted by Penelope Herbert on April 29, 2019 · Leave a Comment
What is the right price for the goods and services you sell? This is one of the trickiest and most important elements of being in business. Is your pricing the right price? Regardless of what you are selling, the right price will help your product or service be successful in the market place. Getting your … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with bottom line, competitors, costs, cutting costs, marketing campaign, Marketing Planning, pricing, product development, products, revenue, running costs, sales, sales pipeline, selling online, target audience, target marketing, unique selling point
Posted by Penelope Herbert on February 8, 2019 · 1 Comment
The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with brand ambassadors, brand fit, Brand Personality, Branding, cohort, competitors, customer, customer satisfaction, experience, experiental, identity, luxury, marketing communications, marketing strategy, target audience, target marketing
Posted by Penelope Herbert on October 10, 2018 · Leave a Comment
Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading →
Filed under Shoestring Marketing · Tagged with content creation, content marketing, digital marketing, e-mail, e-mail marketing, explainer videos, Google adwords, Google Analytics, google my business, hacks, infographics, Marketing, newsletters, partnerships, pay per click, PPC, Shoestring Marketing, social media, social media management, target audience, video, virtual, website, website content, website design
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Growing startups can be variously successful based on a variety of factors including marketing, timing, innovation, target audience and funding. Startups can be very difficult to open and run. This is because they are predicated on the notion that a limited role structure, limited tools to achieve business operations and limited funding are of no … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, business plan, Marketing, office space, owning a business, sales, sales pipeline, small business, small business sales, social media, start up, startup, startups, target audience, virtual
Posted by Penelope Herbert on October 28, 2016 · 1 Comment
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, incentives, insanely clever marketing, internet marketing, marketing communications, online, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business sales, social media, strategic marketing, target audience, target marketing, Working ON your business
Posted by Penelope Herbert on October 16, 2016 · Leave a Comment
Wasting money on marketing is one of the biggest challenges facing small businesses. Money wasted on bad marketing campaigns is mostly money down the drain. What’s more, even if you don’t get any tangible return, you can’t get that money back. It almost feels like gambling, but with really really bad odds. So where are … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, budget, Customer Service, digital marketing, Direct Marketing, google, Google adwords, internet marketing, mailing lists, marketing communications, SEO, Shoestring Marketing, target audience
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
