Marketing By Value, Which Strategy Wins?

marketing by value

Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer.   There are lots of different options when it comes to marketing. For instance, you can … Continue reading

The Digital Revolution And Its Impact On Marketing

The Digital Revolution And Its Impact On Marketing

Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

Smashing Work With Satisfied Staff

satisfied staff

Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones.   Once you’ve gone … Continue reading

How Can Bricks-and-Mortar Industries Compete With Online Rivals?

online rivals

The high street and industrial parks in any major town or city are very different places to what they were just ten years ago. The Internet and online retailers have opened up a huge can of worms, and many bricks and mortar businesses are still struggling to adapt.   The likes of Amazon and eBay … Continue reading

Where Your On-line Business Budget Needs to Go

on-line business budget

Do you have an on-line business budget? Monies specifically set aside for your on-line business needs?   One of the most attractive reasons to start a business mainly online is because you will always hear of how cost-effective it is. You don’t have to spend on a big, fancy storefront. Sometimes you don’t even need … Continue reading

How To Make Your Staff Laugh

Make Your Staff Laugh

Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves.   Unfortunately, you don’t rely … Continue reading

Choosing A Digital Business That Isn’t Limited By Your Skills

digital marketing

Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help?   A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading

Marketing Mysteries : Creating A Booklet

creating a booklet

These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods.   Perhaps one of the best-known ways of marketing … Continue reading

SEOh My God! There’s So Much To Do

seoh-my-god

SEOh my God! SEO can be a troubling area for a small business. You need to make sure that your website is setup to be able to be picked up by as many search engines as possible. But, due to websites taking advantage of SEO in the past; it’s become incredibly complex. Nowadays, you have … Continue reading

When It Comes To Websites, Beauty Sells

Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading

An Event : The Best Marketing Technique You’ve Never Tried

The Best Marketing Technique

Every business owner is well aware of just how important marketing is to the success of their business. Your business simply can’t survive without customers. And without a fantastic marketing strategy, you’re never going to be able to get their attention and draw them in.   The right marketing campaign can double the number of … Continue reading

Here’s Where Your Marketing Dollars Need To Go

marketing dollars

Marketing dollars? What are they?   There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading

Keep Your Enemies Close: Why Competition Is Good For Business

Keep Your Enemies Close

Keep your enemies close? Really? Well, you have to be better than average to make it in this industry. In fact, you have to be pretty exceptional. Why? Because there are so many rivals on the market that consumers have a lot of choice. If business standards aren’t up to scratch customers will simply choose … Continue reading

The Elements of Successful Search Marketing

The Elements of Successful Search Marketing

Are you aware of any of the elements of successful search marketing? A lot of businesses are aware of the importance of search engine optimization – or SEO – and invest a significant amount of their money into trying to rank highly for specific search terms and keywords.   It’s an important aspect of any … Continue reading

Humanize Your Brand with These Three Tips

humanize your brand

Making your business relatable is a common conundrum many CEOs face in their professional careers. Unless you are working in a B2B industry, your potential customers and clients are simply going to be average Joe’s, who just want to know if you can get the job done for them. Any fancy business talk, analytical graphs … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

Where the Heck is Your Branding? Get It Recognized Now!

your branding

Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading

Win The Tradeshow, Wow Investors, Work To Expand Your Business

expand your business

Once you find your business has reached a certain level of success on the market, you might think about slowing down. But that would be the mistake. In fact, going full steam ahead is a good idea if you want to expand your business and continue to be profitable. One of the worst things that … Continue reading

If You Build It, They Will Come: Tips For Finding Customers For Your New Business

new business

So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading