All businesses start from a position of control. After all, it’s usually just one or two people, and it’s easy to feel like you’re in control of everything when you’re just kicking around ideas. But if the idea is good enough, then eventually, things may begin to feel a little overwhelming. You can feel as … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, business owner, business plan, business skills, clever business advice, health, mental health, running costs, small business, staff, staff relations
Do you run your own business? Prior to the coronavirus and Covid-19 pandemic, the vast majority of us worked for someone else. We’d head into a routine, nine to five office job or retail and hospitality job, work our hours and go home. This worked well for most. You get a set income. You get … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Business, business growth, business plan, coronavirus, Covid, in business, income, manufacturing, open for business, running costs, small business, staff, start up, startups, study, women in business
Posted by Penelope Herbert on November 26, 2018 · Leave a Comment
Workplace human error is a component of most businesses. Whilst some of these mistakes may be harmless, others could be costly both to your finances and to your reputation. Because humans aren’t like machines, there’s no easy to fix to workplace human error. However there are things you can do to reduce it and make it … Continue reading →
Filed under Communications · Tagged with apps, automation, communication, conflict resolution, emergency, employees, empowering staff, grammerly, handbook, health, health and safety, human error, insurance, intermax, internal communications, mistakes, quickbooks, safety, security, signage, staff, staff relations, training
Posted by Penelope Herbert on November 15, 2018 · 1 Comment
Employee benefits can make you stand out from other employers. If you want to attract and retain the right people, there are five employee benefits you should be offering. Something that adds value to any employment position is employee benefits. When an employee signs up for a job with you, they expect to receive compensation … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with discounts, employees, empowering staff, health, holidays, insurance, legislation, motivation, paying staff, payroll, performance, remuneration, salary, staff, staff benefits, staff management, staff relations, superannuation
Posted by Penelope Herbert on September 27, 2018 · Leave a Comment
Vibrant office ideas aren’t about painting all the walls a headache inspiring red or orange. It is about productivity, brand management and increased sales. As the owner of an exciting, well designed small business, it can be easy to forget some of the smaller tasks, like vibrant office ideas, while pursuing the larger matters of … Continue reading →
Filed under Office Design + Style · Tagged with Arts, clients, color, colour, employees, happy, health and safety, interior design, keeping clients, keycards, office design, office space, plush design interiors, productivity, safety, security, small business, small office ideas, staff, staff relations, wokplace safety
Posted by Penelope Herbert on September 19, 2018 · Leave a Comment
Achieving acoustic comfort in the office has been written by Lana Hawkins exclusively for Insanely Clever Marketing. Lana is an Editor at smoothdecorator.com and a regular contributor to the Don’t Call Me Penny interior design blog. Achieving Acoustic Comfort In The Office As you already know, there are numerous factors that can have either … Continue reading →
Filed under Office Design + Style · Tagged with break room, employees, floor plans, meetings, noise, office decor ideas, office design, privacy, productivity, safety, sound, staff, wokplace safety
Posted by Penelope Herbert on September 11, 2018 · Leave a Comment
Sometimes you just have to take a leap of faith when it comes to your business idea. Many businesses start at home in a little corner of your living room, or an office if you’re lucky. Future success often starts with you implementing your business idea and turning it into action. You nurture it every … Continue reading →
Filed under Office Design + Style · Tagged with being found on the internet, home office, moving office, office design, office space, online shopping, online tools, search engine, sellng online, SEO, social media, staff, website
Posted by Penelope Herbert on August 17, 2018 · Leave a Comment
Your office break room can be a far more important place than you realise. Whether you are a business owner or employee, Lana Hawkins has investigated 5 ways having an office break room can improve your company culture. It’s widely known that office design holds great importance for the success of a business. However, even … Continue reading →
Filed under Office Design + Style · Tagged with break room, clients, customer satisfaction, employees, empowering staff, happy, health, home office, interior design, mental health, motivation, office design, office space, productivity, setting up a home office, small office ideas, staff, staff management, staff relations, sustainable office design, workplace culture
Creating small business success is an endless challenge. However, it’s something you can achieve if you work at it and keep learning along the way. Two of the things that matter most for your small business success are its safety and functionality. Ensuring the status, infracture and employees of your business are always safe and … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, being the boss, collaboration, data, efficiency, employees, empowering staff, functionality, online, productivity, risk, risk assessment, safety, scams, security, small business, staff, staff management, staff relations, theft
A modern office not only says something about our business, it is also a functional space in which people love to work; thus increasing productivity. So how can you get yours? Whatever it is that your business does, you should agree that a modern office is one of the most important elements in the entire … Continue reading →
Filed under Office Design + Style · Tagged with color, colour, efficiency, employees, empowering staff, energy, environment, green, green credentials, happy, interior design, modern, morale, office design, office space, plush design interiors, staff, sustainable office design
Do you have a product-driven business? On the surface, it seems like product development businesses are the simplest of all. But are they really? Seemingly, a product-driven business operates with a very basic structure: The company produces a product, to their own exact designs and specifications. The company then directly sells the product to customers. This … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with customers, customers service, designing, logistics, manufacturing, outsourcing, overseas manufacturing, product development, production, sales, sales pipeline, self-employed, SERP rankings, staff, staff management, teamwork, transport, warehousing
Posted by Penelope Herbert on April 24, 2018 · Leave a Comment
Boost business by making your office more efficient. Sounds simple. But how do you achieve it whilst minimising downtime to keep on your business success track? Commercial office spaces form the heartbeat of your business venture. Therefore, they are an area you can’t ignore when you need upgrades to boost business. If you are going … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with accounts, budget, communication, costs, cutting costs, efficiency, employees, freelancers, Marketing, marketing communications, office design, office space, outsourcing, running costs, staff, storage
Posted by Penelope Herbert on April 17, 2018 · Leave a Comment
Money saving is often high on the list of small business reforms. As a business owner, you will know all too well that money is precious. Everything you spend contributes to the level of profit your business achieves. That’s why it’s important to keep an eye on money saving and reducing unnecessary spending in your … Continue reading →
Filed under Shoestring Marketing · Tagged with being the boss, budget, employees, expenses, office supplies, over-time, profitability, profits, sales, savings, small business, small business sales, staff, staff management, suppliers, work vehicles
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on February 3, 2018 · Leave a Comment
Do you dream of running your own business? Let’s take some tips from the construction industry which may work for you. Taking your career to the next level, running your own business and breaking out on your own in the construction industry may have been a dream for you forever. But while you’ve got stars in … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with balance, being the boss, boss, building, construction, employees, hiring, leadership, motivation, new business, public relations, risk, sales, small business, staff, start up, startup, strategy
Posted by Penelope Herbert on December 23, 2017 · Leave a Comment
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, business growth, call to action, communicating with customers, communication, creating more sales, customer satisfaction, Customer Service, customers, e-commerce, empowering staff, feedback, financials, google, growth, marketing communications, premises, responsiveness, sales, SEO, small business, social media, social media management, staff, startup, startups, website, website content
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, charity, communication, community, creaing more sales, creating new business, employees, employers, empowering staff, engagement, home office, learning, marketing communications, me time, money, new skills, new year, public relations, resolutions, sales, staff, team building
Posted by Penelope Herbert on December 7, 2017 · Leave a Comment
Working for a bad boss can be hell. Anyone can get to a superior position, but not everyone has the leadership skills necessary for the role. Whilst a bad boss could simply be incompetent, in most cases it’s an issue of bullying or micromanaging that is the problem.I know this situation first hand, unfortunately. You … Continue reading →
Filed under Public Relations · Tagged with boss, bullying, communication, conflict, conflict resolution, employees, employer, employment, empowering staff, internal communications, intimidation, new job, public relations, sexual harassment, staff, staff management, staff relations, workplace culture
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on November 10, 2017 · Leave a Comment
From Sole Trader To An Agency – Here’s How You Make The Leap For many freelancers, working as a sole trader is enough of a challenge for them. But there are those who crave for more opportunities, and want to take their trades even further. Does that sound like you? Well, if you are currently … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, agency, bookeeping, business growth, clients, communicating with clients, digital marketing, employees, events, Facebook, keeping clients, LinkedIn, market research, Marketing, Networking, software, software tools, sole trader, staff, staff relations, strateguc markeitng, strategy, tax, Twitter