Has Your Business Outgrown Itself?

Has Your Business Outgrown Itself?

When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading

Dreams Do Come True: Make Your Business Go Viral!

dreams do come true

Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading

Is My Content Strategy Working? Know Your Metrics

content strategy

Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading

Breaking Down Communication Barriers Between You and Your Customers

communication barriers

Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading

Customers Hate These Web Mistakes, You Should Too!

Customers Hate These Web Mistakes, You Should Too!

Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading

How To Maximize Your Digital Marketing Efficiency

Digital Marketing Efficiency

The modern customer base never sits still. Marketing conventions are constantly changing, and the businesses that gain a real advantage are often the ones that aren’t afraid to try new ideas.   In this kind of environment, it can be very hard to get your marketing team running as efficiently as possible, and churning out … Continue reading

Building Trust In Your Business

Building Trust In Your Business

Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading

The Internet Isn’t Just for Social Media Marketing

social media marketing

One of the most troubling things with modern businesses is their inability to adapt. Social media marketing has been around for a long time and it’s only now that most startups and small business are catching on to the trend.   However, unless social media marketing promotions are implemented early on in your business’s life, … Continue reading

Building The Ultimate Marketing Dream Team: A Guide For Business Owners

marketing dream team

As a business owner, at some point in time, you will need to have a serious think about marketing. And even if you have a few smart ideas knocking around your brain, the reality is that your efforts are far more likely to be successful using experienced and savvy marketers. The big question is, given … Continue reading

A Startup’s Guide To Improving Your Online Presence

A Startup's Guide To Improving Your Online Presence

With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence.   There are constant changes to social media algorithms and search engines that it can be hard to get your brand … Continue reading

You Can’t Argue With These Successful Online Marketing Techniques

online marketing techniques

Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following:   Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading

A New Plan For Your Brand: Making A Good Second Impression

good second impression

Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading

The Digital Revolution And Its Impact On Marketing

The Digital Revolution And Its Impact On Marketing

Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

Choosing A Digital Business That Isn’t Limited By Your Skills

digital marketing

Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help?   A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading

Get Your Website Ready for Heavy Traffic

Get Your Website Ready for Heavy Traffic

Is there such a thing as your online marketing campaign working too well? That’s probably a difficult concept to swallow for many, especially those who simply aren’t getting enough traffic on their website! But the fact is that it is possible for things on the online marketing side of things to go a little too … Continue reading

Charity Marketing: How To Succeed

charity marketing

Charity marketing, or marketing a not-for-profit organization, is highly competitive as more charities work for the donation dollar.   If you run a charity, then first, well done. It’s a tough job with little reward other than whatever you take from it. But, it is just like running a business. You will need to pay … Continue reading

A Marketing Strategy for $500? Yup! That’s Right

A Marketing Strategy for $500

A marketing strategy for $500? This may not seem believable at first, but it is totally possible to launch a successful marketing campaign for your business with only $500. Yes. We said it. We said those three things in the same sentence; $500 Successful Marketing.   You see, a high impact marketing campaign simply requires … Continue reading

What Your SEO Is Missing

What Your SEO Is Missing

If you’ve been running a business for some time, then you may be getting pretty confident with your SEO. You have to deal with it every day, you’re familiar with the kind of factors that influence your ranking, and you craft and distribute high-quality content regularly. While you may know more about SEO than the … Continue reading

Believe The Hype: Marketing Can Be Cost-Effective

Psychological Hacks

The marketing budget in some businesses can be absolutely huge nowadays. To the point that it can be hard to believe that some can sustain such a behemoth of internet, TV, and live advertising. The businesses that can afford it usually have the kind of revenue to support it. If you don’t, then you need … Continue reading