How To Design Effective Marketing Tools
In your marketing strategy have you considered the effective marketing tools you actually need? And which will be the most effective? Well, you should. In a rush to gain rapid visibility, businesses are sometimes so focused on the results of marketing that numerous significant aspects, such as material design elements, are often ignored. However, this … Continue reading
Retail Marketing! Get On Board The Promotional Train
Retail marketing isn’t simply opening a shop and hoping for the best. When you get on baord with some retail marketing ‘how to’ you’ll find more success than if you just cross your fingers and wait. When you walk into a store, what’s the first thing that you see? Is it the stack of jars … Continue reading
Ultimate Characteristics Of Stellar Marketing Campaigns
Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading
Customers Aren’t Stupid – Make A Real Impact With Your Marketing
Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading
Australian Entrepreneurs in NYC
Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
Story Ideas to Gain Media Interest
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading
Mini Checklist for Writing A Media Release
Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading
Is This an Ugly Marketing Tactic?
When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why. Imagine you own a menswear store. You might be positioned … Continue reading
Promote Your Blog with Video
We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading
Crisis Communication : Would You Bet On An Orange Or A Salami?
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Would you Bet on an Orange or Salami? Frank* grew up on an apple and orange orchard in the Riverland where his parents owned a small fruit juice … Continue reading
Planning For The Unspeakable
Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an agonising amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. But do we plan for the unspeakable? Invariably not enough. In an … Continue reading
Secrets of the Inverted Pyramid – Media Releases that Get Noticed
What is a media release? Sometimes called a ‘press release’, I prefer ‘media release’ as the media sector is much broader than simply print or ‘press’ media; and journalists seem to like it. A media release is one of the most inexpensive ways you can announce your own news. It’s a story written by you … Continue reading
Ten Truths About Being a Media Resource
If you have never actively been involved with the media, then there will be myths and truths that could confuse you; and do damage to the image and reputation of you and your business. Truth No. 1: There is no secret relationship between the media and public relations agents. You can be your own media … Continue reading
Beware the Exploding Cafe
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Klaus* crept silently along the trash containers that bordered the back car park of his city café. It was dark and Klaus was careful not to knock over … Continue reading
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