It is essential for every business to have a website. Especially with more customers preferring to shop online. Having a website will boost your business visibility and ensure you do not lose out to other businesses that do offer online services. You won’t want your business website to turn off customers. Instead, you will want … Continue reading →
Filed under Advertising + Promotional · Tagged with call to action, code writing, customers, data, fresh marketing data, keywords, marketing communications, Marketing Planning, marketing strategy, metadata, online shopping, SEO, shopping online, web design, web hosting, website content, website design
You might not immediately think a web developer is necessary to grow your business. After all, there are so many other things you could be spending your money on advertising, PR, production, or events, for example. However, the internet has become a crucial part of any business’s success, which extends to small businesses and large … Continue reading →
Filed under Advertising + Promotional · Tagged with brand, Branding, creating more sales, google, marketing communications, mobile app developers, product development, small business, social media, website, website builder, website content, website design
Posted by Penelope Herbert on March 21, 2022 · Leave a Comment
Many business owners feel like they can do it all themselves when it comes to website management. After all, who knows the company and its products better than the people who created them? However, unless you are a web developer or have significant experience in website design and maintenance, you’re likely to struggle with adequately … Continue reading →
Posted by Penelope Herbert on August 20, 2021 · Leave a Comment
In your marketing strategy have you considered the effective marketing tools you actually need? And which will be the most effective? Well, you should. In a rush to gain rapid visibility, businesses are sometimes so focused on the results of marketing that numerous significant aspects, such as material design elements, are often ignored. However, this … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with blog, blogging, business cards, communicating with customers, content creation, content marketing, customer, customers, digital, digital marketing, existing customers, infographics, Marketing, marketing communications, marketing strategy, Media, new customers, online, online tools, selling online, social media, strategic marketing, success, website, website content, website design
Posted by Penelope Herbert on January 22, 2020 · Leave a Comment
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, content creation, content marketing, digital marketing, google, keywords, Marketing, online, online shopping, online tools, optimization, search engine, search terms, selling online, SEO, shopping online, website, website content, website design
Posted by Penelope Herbert on November 12, 2019 · Leave a Comment
If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with cash flow, creating more sales, digital marketing, e-commerce, online, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, small business sales, web design, website, website content, website design
Posted by Penelope Herbert on October 10, 2019 · Leave a Comment
Have you considered your consumer gateway lately? As you expand your business, things start to come into focus. You begin to realize what the important part of the business really is for you.At the consumer gateway is pivotal to that. Everybody has their own opinion as to what’s important in customer relations and a consumer … Continue reading →
Filed under Customer Service · Tagged with cold calling, communicating with customers, consumer, customer satisfaction, digital marketing, existing customers, market research, new customers, social media, social media management, website, website design
Posted by Penelope Herbert on October 19, 2018 · 4 Comments
A strong brand and great customer service are key business dynamics that will make you stand out from the crowd. So what do you need to know NOW to increase your brand profile? If you run a small business, an online store or even a blog, you’ve probably heard that you need a strong brand. … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, brand fit, Branding, communicating with customers, customer satisfaction, customers, existing customers, logo, new customers, office design, office space, small business, social media, tagline, trust, website, website content, website design
Posted by Penelope Herbert on October 13, 2018 · Leave a Comment
It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading →
Filed under Shoestring Marketing · Tagged with answering service, being entrepreneurial, being found on the internet, being the boss, boss, customer satisfaction, customers, home office, internet, moving office, office, packaging, small business, virtual, website, website content, website design
Posted by Penelope Herbert on October 10, 2018 · Leave a Comment
Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading →
Filed under Shoestring Marketing · Tagged with content creation, content marketing, digital marketing, e-mail, e-mail marketing, explainer videos, Google adwords, Google Analytics, google my business, hacks, infographics, Marketing, newsletters, partnerships, pay per click, PPC, Shoestring Marketing, social media, social media management, target audience, video, virtual, website, website content, website design
When your business is up and running, there are certain things that should demand your attention. These are the things that you should be working on continually, in an effort to make your business as successful and profitable as it possibly can be. It’s about making your company one that’s modern and appealing to the … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being the boss, business growth, Customer Service, customers, employees, growth, leadership, productivity, small business, team building, teamwork, website, website builder, website content, website design
Posted by Penelope Herbert on June 7, 2018 · 1 Comment
Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading →
Filed under Communications · Tagged with accessibility, Advertising, affiliate, affiliate marketing, animation, being found on the internet, blog, blogging, creating more sales, explainer videos, gifs, google, Google Analytics, internet, internet marketing, mobile, mobile phone, Netflix, optimization, portable devices, PPC, PPC ads, reblogging, sales, SEO, SERP rankings, small business, smartphone, social media, social media management, video, web design, web hosting, website, website content, website design, YouTube
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on December 15, 2017 · 1 Comment
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, communicating with customers, content creation, content marketing, customers, google, Google Analytics, graphic design, online, online shopping, publoic relations, reputation, sales, search engine, security, selling online, SEO, SERP rankings, small business, webiste, website content, website design
Posted by Penelope Herbert on August 24, 2017 · Leave a Comment
Better search engine results are like the Holy Grail for digital marketing. For every single business, it’s vital that you don’t underestimate the importance of marketing strategies and what you can do do get better search engine results. All the glitzy and glamorous methods of trying to show your business on a large scale can … Continue reading →
Filed under Communications · Tagged with being found on the internet, content creation, content marketing, Customer Service, customers, digital marketing, graphic design, internet, internet marketing, internet speed, online, selling online, SEO, SERP rankings, website, website content, website design
Everyone knows that a website is important to your business. But it’s not simply an on-line brochure. It can be much more than that. Advertising is like gold in the world of business. You need to work hard and long to ensure you have a top class business – but your business cannot get anywhere … Continue reading →
Filed under Insanely Clever Marketing, Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, global, international business, internet, internet marketing, SEO, strategic marketing, website, website content, website design