Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Growing startups can be variously successful based on a variety of factors including marketing, timing, innovation, target audience and funding. Startups can be very difficult to open and run. This is because they are predicated on the notion that a limited role structure, limited tools to achieve business operations and limited funding are of no … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, business plan, Marketing, office space, owning a business, sales, sales pipeline, small business, small business sales, social media, start up, startup, startups, target audience, virtual
Posted by Penelope Herbert on January 27, 2018 · Leave a Comment
Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading →
Filed under Public Relations · Tagged with ales, back on track, Branding, budget, clients, communicating with clients, creating buzz, creating more sales, creating new business, customers, empowering staff, finances, financials, inventory, launch, location, moving office, new ideas, profits, public relations, publicity, referral marketing, referrals, relocate, restructure, sales pipeline, selling online, small business, Starbucks, Word of mouth
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on November 9, 2017 · Leave a Comment
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with communicating with clients, content creation, corporate events, creating more sales, customers, customers service, Direct Marketing, event management, events, insurance, Marketing, public relations, safety, sales, sales pipeline
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, angel investors, business loan, clever business advice, creating more sales, creating new business, crowdfunding, debt, finances, financials, insanely clever marketing, loan, Marketing, marketing communications, protecting your business, Research, sales, sales pipeline, small business, startups, success
Posted by Penelope Herbert on September 29, 2017 · Leave a Comment
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, clever business advice, communicating with customers, creating more sales, customers, downsize, marketing communications, new customers, online promotions, recession busting tips, sales, sales calls, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, upsize, Working ON your business
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, budget, Business, clever business advice, communicating with clients, content creation, creating more sales, customer satisfaction, sales pipeline, SEO, small business, small business promotional ideas, small business sales, social media, social media management, video
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 20, 2017 · Leave a Comment
When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, data, fresh marketing data, google, Google Analytics, insanely clever marketing, internet marketing, marketing communications, online, Research, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, split testing, strategic marketing, strategy, surveys, viral advertising, Working ON your business
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 10, 2017 · Leave a Comment
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading →
Filed under Advertising + Promotional · Tagged with Branding, clever business advice, communicating with clients, communications, creating more sales, Customer Service, customers, digital marketing, free trial, lead generation, leads, online, online promotions, public relations, recession busting tips, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
If you sell one or more physical products as part of your business, you might have been advised to outsource your production, so that you can save money and maximise your profits, but is it really a good idea to do so? It’s fair to say that there are many advantages and disadvantages to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, competitors, creating more sales, distribution, employees, manufacturing, outsourcing, production, quality, sales, sales pipeline, savings, skill set, skills, strategic marketing, suppliers, trust
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Brand Personality, calls to action, communicating with clients, communications, creating more sales, internet marketing, marketing communications, persuasion, sales, sales pipeline, small business sales, written communication
Posted by Penelope Herbert on March 23, 2017 · Leave a Comment
Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right. More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with brand ambassadors, Brand Personality, Branding, creating more sales, Customer Service, customers, employees, empowering staff, office design, office space, sales, sales pipeline, small business sales, software, workplace culture
Posted by Penelope Herbert on February 16, 2017 · Leave a Comment
Where do you sit in the marketplace? How well-known are you? The modern world of online business is so fraught with competition that it makes it hard for new businesses to get a foot in. A lot of companies try and, ultimately, fail. Unfortunately, most prospective businesses can’t see a way around this and … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with clever business advice, creating more sales, eBay, internet marketing, middle man, online promotions, online shopping, sales pipeline, selling online, SEO, shopping online, unique selling point, website content
Posted by Penelope Herbert on February 8, 2017 · Leave a Comment
Build better supplier relationships with some simple tips that will elevate your business above the competition. It doesn’t really matter what business or sector you are operation in – whether service or product – you are almost completely reliant on your suppliers. Therefore, an approach to build better supplier relationships must be addressed in your … Continue reading →
Filed under Customer Service · Tagged with communicating with clients, communications, creating more sales, customer satisfaction, Customer Service, ordering, quality, relationships, sales, sales pipeline, strategic marketing, suppliers
