Posted by Penelope Herbert on September 24, 2018 · Leave a Comment
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, business skills, clever business advice, communicating with customers, creating more sales, customer satisfaction, customers, digital marketing, google, Google adwords, Google Analytics, google my business, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, medical, motivation, PPC, PPC ads, sales, sales pipeline, search engines, skill set, value
Posted by Penelope Herbert on August 27, 2018 · Leave a Comment
Everything You Need to Know About Making Your Business Easier to Find Online These days, your business needs to have a strong web presence if you’re to have any chance of competing in a global marketplace. So today I’m writing about everything you need to know about making your business easier to find online. With … Continue reading →
Filed under Advertising + Promotional · Tagged with 404 error, creating more sales, google, metadata, online, online promotions, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, tags, title tags, website, website content
Posted by Penelope Herbert on August 23, 2018 · Leave a Comment
Business productivity hacks will help you to increase productivity, improve cash flow, liaise better with suppliers, streamline your supply chain, and be more responsive. Every business owner can benefit from becoming more time-efficient. Whether you want to speed up tasks in order to get other tasks done or whether you simply want more free time … Continue reading →
Filed under Communications · Tagged with answering service, budget, business growth, cash flow, clients, creating more sales, e-mail, easy business ideas, employees, hacks, outsourcing, productivity, sales calls, sales pipeline, software, software tools, suppliers
Do you have a product-driven business? On the surface, it seems like product development businesses are the simplest of all. But are they really? Seemingly, a product-driven business operates with a very basic structure: The company produces a product, to their own exact designs and specifications. The company then directly sells the product to customers. This … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with customers, customers service, designing, logistics, manufacturing, outsourcing, overseas manufacturing, product development, production, sales, sales pipeline, self-employed, SERP rankings, staff, staff management, teamwork, transport, warehousing
Business trip planning, like every other element of being in business, requires careful consideration and strategy. Getting it right means less stress and more time for making sales. Nowadays, the world is doing business in a bigger way than ever before. Whilst there are more communication options available, there is still great value in traveling … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with budget, business growth, business plan, clients, communicating with clients, new clients, people, promotions, sales, sales pipeline, travel, trip
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Growing startups can be variously successful based on a variety of factors including marketing, timing, innovation, target audience and funding. Startups can be very difficult to open and run. This is because they are predicated on the notion that a limited role structure, limited tools to achieve business operations and limited funding are of no … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, business plan, Marketing, office space, owning a business, sales, sales pipeline, small business, small business sales, social media, start up, startup, startups, target audience, virtual
Posted by Penelope Herbert on January 27, 2018 · Leave a Comment
Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading →
Filed under Public Relations · Tagged with ales, back on track, Branding, budget, clients, communicating with clients, creating buzz, creating more sales, creating new business, customers, empowering staff, finances, financials, inventory, launch, location, moving office, new ideas, profits, public relations, publicity, referral marketing, referrals, relocate, restructure, sales pipeline, selling online, small business, Starbucks, Word of mouth
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on November 9, 2017 · Leave a Comment
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with communicating with clients, content creation, corporate events, creating more sales, customers, customers service, Direct Marketing, event management, events, insurance, Marketing, public relations, safety, sales, sales pipeline
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, angel investors, business loan, clever business advice, creating more sales, creating new business, crowdfunding, debt, finances, financials, insanely clever marketing, loan, Marketing, marketing communications, protecting your business, Research, sales, sales pipeline, small business, startups, success
Posted by Penelope Herbert on September 29, 2017 · Leave a Comment
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, clever business advice, communicating with customers, creating more sales, customers, downsize, marketing communications, new customers, online promotions, recession busting tips, sales, sales calls, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, upsize, Working ON your business
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, budget, Business, clever business advice, communicating with clients, content creation, creating more sales, customer satisfaction, sales pipeline, SEO, small business, small business promotional ideas, small business sales, social media, social media management, video
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 20, 2017 · Leave a Comment
When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, data, fresh marketing data, google, Google Analytics, insanely clever marketing, internet marketing, marketing communications, online, Research, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, split testing, strategic marketing, strategy, surveys, viral advertising, Working ON your business
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 10, 2017 · Leave a Comment
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading →
Filed under Advertising + Promotional · Tagged with Branding, clever business advice, communicating with clients, communications, creating more sales, Customer Service, customers, digital marketing, free trial, lead generation, leads, online, online promotions, public relations, recession busting tips, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
