Retail marketing isn’t simply opening a shop and hoping for the best. When you get on baord with some retail marketing ‘how to’ you’ll find more success than if you just cross your fingers and wait. When you walk into a store, what’s the first thing that you see? Is it the stack of jars … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, banners, communicating with customers, Customer Service, customers, display, freebies, Marketing, Media, media relations, online promotions, online shopping, promotional products, promotions, public relations, publicity, retail, selling online, shop front, shopping online, small business, social media
The digital revolution has brought amazing changes and improvements to the way customers interact with their favorite brands. Nowadays, all a user needs to do to get the advice or product they require is to order it online with only a click of the finger. Additionally, if someone feels lonely, it takes no more than … Continue reading →
Filed under Public Relations · Tagged with apps, Business, confidence, consulting, digital, digital marketing, doctor, google, Google adwords, Google Analytics, google maps, google my business, health, Marketing, online, public relations, shopping online, small business, smartphone, website, website content
Posted by Penelope Herbert on April 10, 2018 · Leave a Comment
Small business fires can affect profitability and productivity if not dealt with effectively… and I don’t mean business fires caused by an electrical fault. When you own a small business, regardless of its size, there are going to be business fires that break out. As the business owner, putting them out is 100% your responsibility. … Continue reading →
Filed under Communications · Tagged with being the boss, conflict, conflict resolution, emergency, employees, fire, injury, issues, IT, productivity, protecting your business, public relations, small business, staff management
Posted by Penelope Herbert on March 29, 2018 · Leave a Comment
If you decide to run a business, you obviously want to make a success of it. So why would anyone employ business sabotage tactics? Probably because they don’t realise they are doing it. When you first start a small business, you might be on your own. However, as you grow it’s up to you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being ambitious, being the boss, bookeeping, boss, Branding, budget, business growth, business plan, easy business ideas, finances, new business, owning a business, protecting your business, public relations, sabotage, small business, start up, startup, startups, support
Posted by Penelope Herbert on February 9, 2018 · Leave a Comment
Entrepreneurial life is challenging, and anyone who tells you different is obviously not experienced in that realm. It can also be immensely rewarding provided you work hard and maintain yourself well. There are ways to make your entrepreneurial life smooth and functional which can allow you to meet the eventual difficulties that are sure to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, being the boss, boss, customers, customers service, employees, honesty, Marketing, marketing strategy, outsourcing, public relations, small business, teamwork, virtual, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on February 3, 2018 · Leave a Comment
Do you dream of running your own business? Let’s take some tips from the construction industry which may work for you. Taking your career to the next level, running your own business and breaking out on your own in the construction industry may have been a dream for you forever. But while you’ve got stars in … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with balance, being the boss, boss, building, construction, employees, hiring, leadership, motivation, new business, public relations, risk, sales, small business, staff, start up, startup, strategy
Posted by Penelope Herbert on January 27, 2018 · Leave a Comment
Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading →
Filed under Public Relations · Tagged with ales, back on track, Branding, budget, clients, communicating with clients, creating buzz, creating more sales, creating new business, customers, empowering staff, finances, financials, inventory, launch, location, moving office, new ideas, profits, public relations, publicity, referral marketing, referrals, relocate, restructure, sales pipeline, selling online, small business, Starbucks, Word of mouth
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
All employers must understand the importance of job satisfaction if they want to retain their best workers and attract talented employees to their companies. The issue is that many people get it wrong, and they end up ruining their commercial ambitions. While job satisfaction is an objective thing; there are some excellent recommendations below that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with automation, benefits, brand ambassadors, Business, clever business advice, communications, creating more sales, employees, employer, equipment, happy, health and safety, latest technology, new job, productivity, public relations, retention, safety, salary, satisfaction, small business, technology, workers, Working ON your business, workplace safety
Posted by Penelope Herbert on January 19, 2018 · Leave a Comment
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, communication, digital marketing, google, https, insurance, marketing communications, online shopping, public relations, security, SEO, trust, website, website content
Posted by Penelope Herbert on December 15, 2017 · Leave a Comment
Workplace safety is vital and it doesn’t matter if your workplace is a building site, an office, a shop, or you have employees on the road. Everywhere you work MUST be safe. Here are 7 ways to look after yourself and your employees by ensuring you support workplace safety. Looking after your employees … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with accidenst, electrical, employees, equipment, fire, health and safety, insurance, OH&S, productivity, public relations, reputation, safety, weather, workplace safety
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communicating with clients, communications, crisis communication, crisis planning, customer satisfaction, Customer Service, customers, public relations, recovering from a crisis, reputation, small business, training, Working ON your business
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, charity, communication, community, creaing more sales, creating new business, employees, employers, empowering staff, engagement, home office, learning, marketing communications, me time, money, new skills, new year, public relations, resolutions, sales, staff, team building
Posted by Penelope Herbert on December 7, 2017 · Leave a Comment
Working for a bad boss can be hell. Anyone can get to a superior position, but not everyone has the leadership skills necessary for the role. Whilst a bad boss could simply be incompetent, in most cases it’s an issue of bullying or micromanaging that is the problem.I know this situation first hand, unfortunately. You … Continue reading →
Filed under Public Relations · Tagged with boss, bullying, communication, conflict, conflict resolution, employees, employer, employment, empowering staff, internal communications, intimidation, new job, public relations, sexual harassment, staff, staff management, staff relations, workplace culture
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on November 15, 2017 · Leave a Comment
Poor performance in the workplace can be caused by a variety of factors. However ALL solutions to solve it lie with the business owner. Employees need to be on point if a business is going to be successful. From output and efficiency to lead generation, the workforce impacts almost every facet of a firm… as … Continue reading →
Posted by Penelope Herbert on November 9, 2017 · Leave a Comment
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with communicating with clients, content creation, corporate events, creating more sales, customers, customers service, Direct Marketing, event management, events, insurance, Marketing, public relations, safety, sales, sales pipeline
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, insanely clever marketing, internet marketing, Marketing, online, online promotions, protecting your business, public relations, small business, strategic marketing, website content, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress