Posted by Penelope Herbert on April 30, 2023 · Leave a Comment
When it comes to creating a successful team, we’ve all got our work cut out for us, especially as most employees are now demanding a more flexible approach to working. Remote working has undoubtedly been the savior of so many employees’ morale. However, this can mean that there are a few issues in relation to … Continue reading →
Filed under Communications · Tagged with business fun, business growth, celebrations, clever business advice, collaboration, communications, employees, staff management, team building, team dynamic, teamwork, technology, working remotely, workplace culture
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
All employers must understand the importance of job satisfaction if they want to retain their best workers and attract talented employees to their companies. The issue is that many people get it wrong, and they end up ruining their commercial ambitions. While job satisfaction is an objective thing; there are some excellent recommendations below that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with automation, benefits, brand ambassadors, Business, clever business advice, communications, creating more sales, employees, employer, equipment, happy, health and safety, latest technology, new job, productivity, public relations, retention, safety, salary, satisfaction, small business, technology, workers, Working ON your business, workplace safety
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communicating with clients, communications, crisis communication, crisis planning, customer satisfaction, Customer Service, customers, public relations, recovering from a crisis, reputation, small business, training, Working ON your business
Posted by Penelope Herbert on November 24, 2017 · Leave a Comment
A home business doesn’t have to be large to be successful. Whether you’re new to the game and intend on growing, or are happy working from home permanently, there are a few ways you can take your home business to the next level to ensure it’s living up to its full potential. Improve Your … Continue reading →
Filed under Office Design + Style · Tagged with business growth, communications, equipment, home office, making phone calls, outsourcing, setting up a home office, small business, smartphone, tips for working from home, working from home
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on October 17, 2017 · Leave a Comment
Business boredom will kill your venture long before you lose customers. So how do you get out of the boredom bog? The excitement of starting a business is enough to keep you going in the beginning. It’s tough, but there’s a lot to do, and you’re determined to make it a success. But there can … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boredom, Brand Personality, clever business advice, communications, creating new business, customers, easy business ideas, employees, employer, IT, latest technology, micromanaging, protecting your business, small business, technology, Working ON your business
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 10, 2017 · Leave a Comment
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading →
Filed under Advertising + Promotional · Tagged with Branding, clever business advice, communicating with clients, communications, creating more sales, Customer Service, customers, digital marketing, free trial, lead generation, leads, online, online promotions, public relations, recession busting tips, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Posted by Penelope Herbert on August 2, 2017 · Leave a Comment
Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading →
Filed under Advertising + Promotional · Tagged with Brand Personality, Branding, Business, clever business advice, clients, communicating with customers, communications, creating more sales, creating new business, Customer Service, customers, Direct Marketing, event management, events, Networking, networks, public relations, small business, small business promotional ideas, small business sales
Posted by Penelope Herbert on August 1, 2017 · Leave a Comment
Getting paid on time is the bane of every small business owner. And it can be the difference between solvency… or not. Being able to get your clients to pay on time is an essential skill any business owner needs to have. It keeps your cash flow healthy, so you don’t find yourself in … Continue reading →
Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading →
Filed under Film Making + Videos · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, communications, customers, digital marketing, explainer videos, film, Film director, Filmmaking, google, guerilla marketing, insanely clever marketing, internet marketing, marketing communications, Media, online, online promotions, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, Videos, viral advertising, viral marketing, website content, YouTube
You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time. The bottom line is that you should give people products that they want, not what you think they need. … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communicating with clients, communications, creating more sales, creating new business, customer satisfaction, customers, event management, events, marketing communications, public relations, public speaking, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communications, creating new business, guerilla marketing, marketing communications, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on June 28, 2017 · 1 Comment
Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, call to action, click bait, communicating with customers, communications, content creation, content marketing, internet marketing, marketing communications, metrics, sales, SEO, shares, social media, website content, written communication
Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading →
Filed under Communications · Tagged with Brand Personality, communicating with clients, communications, community, creating more sales, Customer Service, customers, empowering staff, events, marketing communications, online, online promotions, protecting your business, public relations, social media, staff, staff management, staff relations, strategic marketing, viral marketing, website content, Working ON your business
The modern customer base never sits still. Marketing conventions are constantly changing, and the businesses that gain a real advantage are often the ones that aren’t afraid to try new ideas. In this kind of environment, it can be very hard to get your marketing team running as efficiently as possible, and churning out … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with communications, digital marketing, employees, empowering staff, goals, internal communications, Planning, productivity, reviews, social media, staff, staff relations, teamwork, time management
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Brand Personality, calls to action, communicating with clients, communications, creating more sales, internet marketing, marketing communications, persuasion, sales, sales pipeline, small business sales, written communication
Posted by Penelope Herbert on April 18, 2017 · Leave a Comment
Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communications, CRM, customers, digital marketing, Facebook, internet marketing, marketing communications, SEO, small business, social media, traditional marketing