When Business Boredom Drains You Of Joy

business boredom

Business boredom will kill your venture long before you lose customers. So how do you get out of the boredom bog? The excitement of starting a business is enough to keep you going in the beginning. It’s tough, but there’s a lot to do, and you’re determined to make it a success. But there can … Continue reading

Are You Ready To Launch? The Essential Startup Checklist

ready to launch

Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading

Free Trials And Why Your Services Business Needs Them

free trials

If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials.   Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading

Social Media for Business: Getting It Right

Social Media for Business

Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading

Networking Events That Weave A Web Of New Clients

networking events

Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading

Solid Methods You Didn’t Know You Could Use to Get Paid On Time

paid on time

Getting paid on time is the bane of every small business owner. And it can be the difference between solvency… or not.   Being able to get your clients to pay on time is an essential skill any business owner needs to have. It keeps your cash flow healthy, so you don’t find yourself in … Continue reading

Customers Aren’t Stupid – Make A Real Impact With Your Marketing

Make a Real Impact With Your Marketing

Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading

A Word Of Advice For Event Managers: The Customer Is Always Right

the customer is always right

You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time.   The bottom line is that you should give people products that they want, not what you think they need. … Continue reading

Dreams Do Come True: Make Your Business Go Viral!

online business

Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading

Is My Content Strategy Working? Know Your Metrics

content strategy

Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading

Breaking Down Communication Barriers Between You and Your Customers

communication barriers

Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading

How To Maximize Your Digital Marketing Efficiency

Digital Marketing Efficiency

The modern customer base never sits still. Marketing conventions are constantly changing, and the businesses that gain a real advantage are often the ones that aren’t afraid to try new ideas.   In this kind of environment, it can be very hard to get your marketing team running as efficiently as possible, and churning out … Continue reading

A Call To Action You Can’t Help But Click

call to action

The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading

The Digital Revolution And Its Impact On Marketing

The Digital Revolution And Its Impact On Marketing

Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading

Smashing Work With Satisfied Staff

satisfied staff

Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones.   Once you’ve gone … Continue reading

One Size Does Not Fit All When It Comes To Business

One Size Does Not Fit All When It Comes To Business

In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point.   Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading

How To Make Your Staff Laugh

Make Your Staff Laugh

Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves.   Unfortunately, you don’t rely … Continue reading

Charity Marketing: How To Succeed

charity marketing

Charity marketing, or marketing a not-for-profit organization, is highly competitive as more charities work for the donation dollar.   If you run a charity, then first, well done. It’s a tough job with little reward other than whatever you take from it. But, it is just like running a business. You will need to pay … Continue reading

Marketing Mysteries : Creating A Booklet

creating a booklet

These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods.   Perhaps one of the best-known ways of marketing … Continue reading

When It Comes To Websites, Beauty Sells

Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading