A Call To Action You Can’t Help But Click

call to action

The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading

The Digital Revolution And Its Impact On Marketing

The Digital Revolution And Its Impact On Marketing

Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading

Smashing Work With Satisfied Staff

satisfied staff

Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones.   Once you’ve gone … Continue reading

One Size Does Not Fit All When It Comes To Business

One Size Does Not Fit All When It Comes To Business

In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point.   Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading

How To Make Your Staff Laugh

Make Your Staff Laugh

Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves.   Unfortunately, you don’t rely … Continue reading

Charity Marketing: How To Succeed

charity marketing

Charity marketing, or marketing a not-for-profit organization, is highly competitive as more charities work for the donation dollar.   If you run a charity, then first, well done. It’s a tough job with little reward other than whatever you take from it. But, it is just like running a business. You will need to pay … Continue reading

Marketing Mysteries : Creating A Booklet

creating a booklet

These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods.   Perhaps one of the best-known ways of marketing … Continue reading

When It Comes To Websites, Beauty Sells

Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading

Touching Customers With Opt-in Options

customers

Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers.   It’s not considered rude to contact customers, … Continue reading

Build Better Supplier Relationships With Simple Tips

Build Better Supplier Relationships

Build better supplier relationships with some simple tips that will elevate your business above the competition. It doesn’t really matter what business or sector you are operation in – whether service or product – you are almost completely reliant on your suppliers. Therefore, an approach to build better supplier relationships must be addressed in your … Continue reading

Hotel Marketing Steps to Success

hotel marketing

Hotel marketing may be the difference between success and failure. Running a hotel, or any kind of bed and breakfast accommodation can be extremely challenging. This is especially true in the after-throes of a recession when people aren’t holidaying and, when they do, they choose an overseas destination. However, there is still a market share … Continue reading

Where the Heck is Your Branding? Get It Recognized Now!

your branding

Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading

If You Build It, They Will Come: Tips For Finding Customers For Your New Business

new business

So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading

Physical World Benefits That Too Many Marketers Forget

physical world

Has the physical world passed you by? Nowadays, when you talk about marketing, the conversation always seems to revolve around the same topic. That topic is how you get attention online. Make no mistake, social media and content marketing and all the rest of it are still important. They’re still essential strategies of your marketing … Continue reading

5 Smart Ways To Take Advantage of Smartphones

smartphones

Smartphones are becoming smarter because the global business landscape is in a constant process of adaptation. To be successful, companies need to keep up with the newest developments. New technology is always being introduced so smart businesses need to take advantage of the latest tech. One of the biggest technological developments of our generation is … Continue reading

Attract New Customers Instantly with Six Easy Ways

attract new customers

We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading

Brand Building On A Budget: 6 Strategies You Need To Try Today!

Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading

These Innovative Tech Solutions Are An Office ‘Must-Have’

innovative tech solutions

Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading

Marketing Your Business By Promoting It’s Unique Features

marketing your business

Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading

Bored of Social Media Marketing? Expand Your Horizons

social media

Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading