Marketing By Value, Which Strategy Wins?

marketing by value

Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer.   There are lots of different options when it comes to marketing. For instance, you can … Continue reading

Get Your Website Ready for Heavy Traffic

Get Your Website Ready for Heavy Traffic

Is there such a thing as your online marketing campaign working too well? That’s probably a difficult concept to swallow for many, especially those who simply aren’t getting enough traffic on their website! But the fact is that it is possible for things on the online marketing side of things to go a little too … Continue reading

Here’s Where Your Marketing Dollars Need To Go

marketing dollars

Marketing dollars? What are they?   There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading

Do You Need Content Marketing?

Content Marketing

What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed?   If so, then you still … Continue reading

Content Marketing – Do You Need It?

content marketing

As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading