Posted by Penelope Herbert on October 10, 2021 · Leave a Comment
The importance of search engines is well-known to everyone. 75% of online activity begins at search engines. Yet, few people look past the first page of results when they’re searching for something. So, getting your business to that holy grail of a first page is essential for a successfully run business. There are a variety … Continue reading →
Filed under Advertising + Promotional · Tagged with content creation, content marketing, google, Google adwords, Google Analytics, google my business, keywords, online, online promotions, search engine, search engines, search terms, selling online, SEO
Posted by Penelope Herbert on August 20, 2021 · Leave a Comment
In your marketing strategy have you considered the effective marketing tools you actually need? And which will be the most effective? Well, you should. In a rush to gain rapid visibility, businesses are sometimes so focused on the results of marketing that numerous significant aspects, such as material design elements, are often ignored. However, this … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with blog, blogging, business cards, communicating with customers, content creation, content marketing, customer, customers, digital, digital marketing, existing customers, infographics, Marketing, marketing communications, marketing strategy, Media, new customers, online, online tools, selling online, social media, strategic marketing, success, website, website content, website design
Posted by Penelope Herbert on February 22, 2020 · Leave a Comment
Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with blog, blogging, brand, brand fit, Branding, content creation, content marketing, creating more sales, loyalty, online, online tools, sales, sales pipeline, search engine, search terms, selling online, shopping online, small business, social media, strategy, target audience, visual, website, website content
Posted by Penelope Herbert on January 22, 2020 · Leave a Comment
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, content creation, content marketing, digital marketing, google, keywords, Marketing, online, online shopping, online tools, optimization, search engine, search terms, selling online, SEO, shopping online, website, website content, website design
Posted by Penelope Herbert on May 20, 2019 · 1 Comment
SEO strategies are on every business owner’s lips right now. SEO has been in style for years and it certainly isn’t going anywhere fast. You have spend a long time refining your business plan, whether you are checking that you’re selling your product for the right price or you’re carrying out market research. But have … Continue reading →
Filed under Advertising + Promotional · Tagged with blogging, competitors, content creation, content marketing, creating more sales, explainer videos, keywords, online, online shopping, sales, sales pipeline, SEO, social media, video, website, website content
Posted by Penelope Herbert on May 4, 2019 · 1 Comment
When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy. But if you want to add one thing that will boost … Continue reading →
Filed under Advertising + Promotional · Tagged with articles, blog, blogging, click bait, content creation, content marketing, google, Google adwords, Google Analytics, keywords, pay per click, publishing, semrush, SEO, social media, social media management, trends, web design, website, website content
Posted by Penelope Herbert on November 29, 2018 · 1 Comment
Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading →
Filed under Advertising + Promotional · Tagged with campaigns, clients, communicating with clients, communicating with customers, content creation, content marketing, customer, customers, digital marketing, emotion, explainer videos, google, marketing campaign, search engine, small business, social media, video, Videos, YouTube
Posted by Penelope Herbert on November 13, 2018 · Leave a Comment
Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with aptitude, being the boss, boss, brand, brand ambassadors, brand fit, Brand Personality, Branding, content marketing, customer, customer satisfaction, Customer Service, employees, ethics, existing customers, motivation, new customers, team building, teamwork, training, values
Posted by Penelope Herbert on October 10, 2018 · Leave a Comment
Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading →
Filed under Shoestring Marketing · Tagged with content creation, content marketing, digital marketing, e-mail, e-mail marketing, explainer videos, Google adwords, Google Analytics, google my business, hacks, infographics, Marketing, newsletters, partnerships, pay per click, PPC, Shoestring Marketing, social media, social media management, target audience, video, virtual, website, website content, website design
Have you recently launched a new business venture? Would you like to make sure you beat the competition and gain as much attention as possible in the digital world? Then you need new business essentials. You’ve come to the right place today because there is some excellent information on this page. Below, you will … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being the boss, boss, business owner, content marketing, creating new business, Facebook, google, Google adwords, Google Analytics, investment, market research, Marketing, new business, online, selling online, small business, social media, Twitter, website builder
Posted by Penelope Herbert on May 5, 2018 · 1 Comment
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Filed under Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on January 11, 2018 · Leave a Comment
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading →
Filed under Communications · Tagged with blog, blogging, Brand Personality, Branding, communicating with clients, communicating with customers, content creation, content marketing, engagement, explainer videos, google, keywords, marketing communications, metrics, online promotions, promotions, reblogging, SEO, small business promotional ideas, social media, social media management, video, visual, website, website content, written communication
Posted by Penelope Herbert on December 15, 2017 · 1 Comment
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, communicating with customers, content creation, content marketing, customers, google, Google Analytics, graphic design, online, online shopping, publoic relations, reputation, sales, search engine, security, selling online, SEO, SERP rankings, small business, webiste, website content, website design
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on August 24, 2017 · Leave a Comment
Better search engine results are like the Holy Grail for digital marketing. For every single business, it’s vital that you don’t underestimate the importance of marketing strategies and what you can do do get better search engine results. All the glitzy and glamorous methods of trying to show your business on a large scale can … Continue reading →
Filed under Communications · Tagged with being found on the internet, content creation, content marketing, Customer Service, customers, digital marketing, graphic design, internet, internet marketing, internet speed, online, selling online, SEO, SERP rankings, website, website content, website design
Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with affiliate marketing, campaigns, clients, communicating with customers, content marketing, customers, digital marketing, Direct Marketing, easy business ideas, insanely clever marketing, leads, Marketing, Media, online, online promotions, public relations, sales, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content
Running an online business isn’t always easy. There are many challenges that entrepreneurs face when they try to make a success of their online space. Making sure that your website fits the bill is one of the most important things to think about when you’re setting up an online business. It’s essential that you’re … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, digital marketing, explainer videos, Facebook, images, Marketing, Marketing Planning, Networking, networks, online promotions, photography, Planning, public relations, selling online, SEO, SERP rankings, social media, Twitter
Posted by Penelope Herbert on June 28, 2017 · 1 Comment
Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, call to action, click bait, communicating with customers, communications, content creation, content marketing, internet marketing, marketing communications, metrics, sales, SEO, shares, social media, website content, written communication
Posted by Penelope Herbert on April 20, 2017 · Leave a Comment
Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer. There are lots of different options when it comes to marketing. For instance, you can … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, billboards, content marketing, customer satisfaction, customers, digital marketing, Disney, flyers, internet marketing, marketing communications, Marketing Planning, optimization, PPC, PPC ads, search engine, SEO, small business, small business promotional ideas, small business sales, television advertising, traditional marketing, Virgin