Why Your Business Needs a Web Developer: The Need-to-Know Facts
You might not immediately think a web developer is necessary to grow your business. After all, there are so many other things you could be spending your money on advertising, PR, production, or events, for example. However, the internet has become a crucial part of any business’s success, which extends to small businesses and large … Continue reading
Tips That Will Boost Your New Pest Control Business
When starting a pest control business, you’ll be most effective if you check your local community’s needs and invest accordingly. A pest control business requires sufficient skills and knowledge; therefore, make sure you are well equipped to handle the pest problems you encounter. You’ll also need to invest in different equipment and chemicals depending on … Continue reading
Avoid these Mistakes When Online Brand Building for your Business
Online brand building has been important for many years. Small businesses should be re-creating and implementing an online brand building strategy annually. If you’re a business owner, then you probably know the importance of online brand building and creating a strong brand. But it is one thing knowing and quite another thing reaping those benefits. … Continue reading
Maximizing Your Online Presence
Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading
A Luxury Brand Is A Cut Above: So What’s Needed To Market One?
The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading
Your Brand… and The People Who Make It Happen
Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading
The Importance of Creating a Strong Brand
A strong brand and great customer service are key business dynamics that will make you stand out from the crowd. So what do you need to know NOW to increase your brand profile? If you run a small business, an online store or even a blog, you’ve probably heard that you need a strong brand. … Continue reading
Your Local Market; Take It By Storm!
Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading
Online Marketing Campaigns to Consider for Your Small Business
Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading
Work Uniforms and Four Unexpected Benefits
Work uniforms perform a pretty simple function in a retail setting; they let customers know which people are the employees so they know who to go to if they’ve got a question. People often think that outside of a retail setting, there’s no real need for work uniforms but that isn’t true. There are many … Continue reading
Promotional Products: Your Essential Guide
Promotional products have been around for decades and are favoured, or not, depending on your type of business. However, maybe they are worth a second look with a modern marketing approach. Now, there are many different promotional strategies and approaches you can use and promotional prodcuts can often be left out of the mix. While … Continue reading
Business Advertising: Could You Be Doing More? Let’s Explore
Business advertising is often imperative when you are a start-up, if you have tough competition and when you want to be seen to be innovative. So… could you be doing more? Starting up your business may have you buzzing with excitement and then feeling completely overwhelmed all at the same time. It is one of … Continue reading
Small Business Advertising Alternatives You Need To Know
Don’t be confused about small business advertising alternatives. There are so many articles out there advising on how to advertise your small business, check out these suggestions and see if they’ll be right for you. The majority of advertising advice seems to focus on direct, online advertising, such as pay-per-click (or PPC) advertising and search … Continue reading
The Nuts And Bolts Of New Digital Marketing
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading
Business Sabotage: Three Mistakes That Will Take You Down
If you decide to run a business, you obviously want to make a success of it. So why would anyone employ business sabotage tactics? Probably because they don’t realise they are doing it. When you first start a small business, you might be on your own. However, as you grow it’s up to you to … Continue reading
A Service-Based Business: 3 Reasons They’re The Best
Do you run a service-based business? Before you even come up with your original business idea, there’s one thing you have to consider. Will I start a business that sells products, or will I start one that focuses more on selling services? I’m not going to list all the different business ideas in this realm. … Continue reading
Resurrection: Bringing You Business Back from The Dead
Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading
Proving That Your Business Is One to Be Trusted
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading
Business Blogging: Making It Work for Your Brand
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading
Great Examples of Co-Branding (And What You Can Learn From Them)
C0-branding is the new way to protect your brand while building a business. So how do you do it successfully? Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business. Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in … Continue reading
Insanely Clever Marketing 