Your Local Market; Take It By Storm!
Your local market is one of the most important market sectors to focus on when marketing your business. Why?
As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday.
But most of all, you’ve got marketing campaigns to roll out on a regular basis, and so many demographics to try and target. But who should you go for?
We hear a lot about how much online promotion can do for your business. We focus a lot of effort on it to make sure we’re expanding our market effectively. However, that can often mean we neglect the physical side of the equation.
Your local market are the people who will be visiting your store day by day so you need to focus on them. Here are a couple of ideas you can implement to do it right
Grab The Local Market With Targeted Advertising
Having a physical advert is something you need for your local community; you’re trying to catch the attention of people walking down the street. However, there are a lot of streets in your town or city. So how do you cover them all?
Of course, it’s going to be expensive to try and hire out every bulletin board and sign in town. Instead, try to opt for one advert placement that’s going to get you as much notice as possible.
But how exactly can you do that? Well, by looking into vehicle signage. If you’ve got branded vehicles on the streets every day your advertising is going to be seen by hundreds, if not thousands, every day.
Waiting in traffic, taking shipments to and from customers, even parked in a car park… marketing and advertising always goes hand in hand!
Make Sure Customers Have Something Good to Say
Word of mouth advertising is still as important as ever. Making sure you’re customers have plenty of good things to say about you is key to bringing in more people from your local market.
So make sure you hand out promotions on a regular basis; at least have a membership rewards card that makes people want to come back to collect all the stamps necessary for obtaining the reward.
Once they’ve done so, they get a product or a huge discount for free, and that’s something we all want to brag about…
And when they’ve got a physical reminder such as this card to flash around, you’re going to be on the mind of that person’s social circle.
And so on and so forth – you don’t need reviews written down to be successful here, just an offhand comment about how well a person was treated whilst in your store.
Taking your local market by storm doesn’t have to be hard. Just use methods like these to expose your business.
Insanely Clever Marketing 