A Luxury Brand Is A Cut Above: So What’s Needed To Market One?
The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading
Your Brand… and The People Who Make It Happen
Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading
Your Local Market; Take It By Storm!
Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading
Work Uniforms and Four Unexpected Benefits
Work uniforms perform a pretty simple function in a retail setting; they let customers know which people are the employees so they know who to go to if they’ve got a question. People often think that outside of a retail setting, there’s no real need for work uniforms but that isn’t true. There are many … Continue reading
Job Satisfaction is Everything! Do You Provide It For Your Workers?
All employers must understand the importance of job satisfaction if they want to retain their best workers and attract talented employees to their companies. The issue is that many people get it wrong, and they end up ruining their commercial ambitions. While job satisfaction is an objective thing; there are some excellent recommendations below that … Continue reading
Great Examples of Co-Branding (And What You Can Learn From Them)
C0-branding is the new way to protect your brand while building a business. So how do you do it successfully? Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business. Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in … Continue reading
Employee Care : Look After Your Biggest Asset
Employee care can be one of the biggest issues employers face when it comes to productivity, loyalty, and company ambassadorship. How many times have you worked at a company that has no demonstrative employee care? Whether it’s due to neglect or because they force you to work too much overtime, it’s incredibly difficult to cope … Continue reading
Do You Want A Workplace That Wins You Sales?
Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right. More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading
Your People Are Your Brand
People are the greatest resource a business has at its disposal. They are why it’s productive or unproductive. They’re pioneers, advisors, and strategists if you give them the opportunity. They can also be a huge part of the business’s brand. Whether you want them to be or not. So, make sure they’re doing the brand … Continue reading
Making A Product The Market Can’t Get Enough Of
Making A Product The Market Can’t Get Enough Of : The product itself is the main component of its own success. However, creating a great product, understanding your target market and their needs, doesn’t guarantee getting a great result. You’re also going to have to make that product easier to buy. So, let’s look at … Continue reading
Create The Best Business Image Not Through Customers, But Through Employees
Create The Best Business Image Not Through Customers, But Through Employees The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in … Continue reading
Insanely Clever Marketing 