A Call To Action You Can’t Help But Click

call to action

The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading

Do You Want A Workplace That Wins You Sales?

workplace that wins you sales

Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right.   More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading

How Can Bricks-and-Mortar Industries Compete With Online Rivals?

online rivals

The high street and industrial parks in any major town or city are very different places to what they were just ten years ago. The Internet and online retailers have opened up a huge can of worms, and many bricks and mortar businesses are still struggling to adapt.   The likes of Amazon and eBay … Continue reading

When It Comes To Websites, Beauty Sells

Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading

Make Yourself The Middle Man: Create A Marketplace

marketplace

Where do you sit in the marketplace? How well-known are you? The modern world of online business is so fraught with competition that it makes it hard for new businesses to get a foot in. A lot of companies try and, ultimately, fail.   Unfortunately, most prospective businesses can’t see a way around this and … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

Your USP Is A Powerful Tool – Learn How To Use It

usp

Every business needs a unique selling point (USP). It’s a key feature of your business that makes you stand out ahead of competitors. It helps you to tailor your efforts to the right people and make more sales. There are numerous ways to develop your unique selling point. You might want to try and be … Continue reading

Marketing Masterclass : Making The Most Of Your Time & Budget

marketing masterclass

Marketing Masterclass : No business can afford to overlook the importance of successful marketing. After all, this is your platform for building relationships with customers. In turn, this is what will lead to increased sales and, ultimately, healthy profits. As a small company, your biggest challenge is generating success without disrupting progress elsewhere. There’s no … Continue reading

Attract New Customers Instantly with Six Easy Ways

attract new customers

We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading

Two Simple Rules for Prospecting New Clients

Prospecting New Clients

Did you know that prospecting is a process and, as a business development person, you will need to do it over and over again – approximately 500-1000 times in a year at least! Prospecting new clients is one of the most daunting tasks a small business owner has to face. There is a backlash against … Continue reading

Simple Ways To Segment Your Market : Part Two

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In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading

Simple Ways to Segment Your Market : Part One

www.insanelyclevermarketing.com

Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading

Hitting Your Customers Hot Button

Everyone has a hot button that induces them to make a purchasing decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading

Three Top Ways to Persuade A Potential Customer

insanely clever marketing

How do you persuade someone to buy or use your product or service? Different people are persuaded by different actions and motivations. Some are persuaded by logic, others by observation, others by evidence. Here you’ll find the top three ways to persuade a potential customer that you can tailor to suit your personality and selling … Continue reading

Effectively Handling the Follow-Up

You take the time to attend a networking event, meet people you can do business with, exchange business cards…and then what? You follow-up, right? You make a call, send them something, or both. If you don’t connect or don’t do business right away, what do you do? It’s pretty simple. But many people in business … Continue reading

Your 24/7 Sales Executive

Imagine having a sales executive who works 24/7, who never has the weekend off, works in every time zone simultaneously, never asks for  a pay rise or a share of the profits, never complains, and who increases your sales and market share. Wouldn’t that be a dream come true? Well, it can be. Have you … Continue reading