Stop Hiding Your Online Store! Here are 5 Tips to Get Your Name Out There
If you’ve been running an online store for any length of time, you know that it’s not always easy to get your name out there. In fact, it can be downright difficult at times! You might be putting a lot of effort into your marketing and still not getting the results that you want. If … Continue reading
Why You Should Sell To Your Existing Customers, Not New Ones
What’s the definition of an expanding business? Most entrepreneurs will tell you that it’s one that’s gaining more customers over time. But that’s not necessarily true. Think about it: would you rather have 100 customers paying $50 each, or 200 customers paying $10 each? The answer is the former. The reason is that company growth … Continue reading
Why Is Web Design for E-Commerce So Important?
If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading
The Value Of Your Business: Selling Your Product For The Right Price
What is the right price for the goods and services you sell? This is one of the trickiest and most important elements of being in business. Is your pricing the right price? Regardless of what you are selling, the right price will help your product or service be successful in the market place. Getting your … Continue reading
Seven Steps To Successful Equipment Purchasing
Whatever sector your business is operating in, one of the crucial pillars supporting the success of what you do is your equipment purchasing. Ever heard the saying ‘a bad workman always blames his tools’? Well, while there is certainly some truth in that statement. It’s also the case that having the right tools can enhance … Continue reading
The Realities Of Being A Product-Driven Business
Do you have a product-driven business? On the surface, it seems like product development businesses are the simplest of all. But are they really? Seemingly, a product-driven business operates with a very basic structure: The company produces a product, to their own exact designs and specifications. The company then directly sells the product to customers. This … Continue reading
3 Surprising Things You Will Learn During Product Development
When your business is going through product development, it’s an exciting time. Your mind is whirring with so many ideas it can feel like you’re struggling to catch up. You’re at the point of the genesis of something new, and it feels special. In the midst of all the product develoment excitement, you will also … Continue reading
Business Trip Planning for Seamless Success
Business trip planning, like every other element of being in business, requires careful consideration and strategy. Getting it right means less stress and more time for making sales. Nowadays, the world is doing business in a bigger way than ever before. Whilst there are more communication options available, there is still great value in traveling … Continue reading
A Service-Based Business: 3 Reasons They’re The Best
Do you run a service-based business? Before you even come up with your original business idea, there’s one thing you have to consider. Will I start a business that sells products, or will I start one that focuses more on selling services? I’m not going to list all the different business ideas in this realm. … Continue reading
Product Shipment Problems Solved
Product shipment has become a more logistical and strategic issue than ever thanks to the global market our world has become. These days, more and more companies are moving to online platforms. Even though your physical store might be very profitable, it’s also a good idea to join this exodus to online stores as well. … Continue reading
Money Matters: Getting Your Startup’s Finances In Order
There’s something very romantic about the idea of setting up your own business. While it’s true that being your own boss can bring you unbridled joy, it’s simplistic to think that running a company is a walk in the park. One of the greatest hurdles you’ll come across when taking the plunge and trying to … Continue reading
Successful Marketing Event Checklist
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading
The Sales Funnel: The Marketing Model You Need
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading
Solid Methods You Didn’t Know You Could Use to Get Paid On Time
Getting paid on time is the bane of every small business owner. And it can be the difference between solvency… or not. Being able to get your clients to pay on time is an essential skill any business owner needs to have. It keeps your cash flow healthy, so you don’t find yourself in … Continue reading
A Call To Action You Can’t Help But Click
The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading
Do You Want A Workplace That Wins You Sales?
Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right. More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading
How Can Bricks-and-Mortar Industries Compete With Online Rivals?
The high street and industrial parks in any major town or city are very different places to what they were just ten years ago. The Internet and online retailers have opened up a huge can of worms, and many bricks and mortar businesses are still struggling to adapt. The likes of Amazon and eBay … Continue reading
When It Comes To Websites, Beauty Sells
Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading
Make Yourself The Middle Man: Create A Marketplace
Where do you sit in the marketplace? How well-known are you? The modern world of online business is so fraught with competition that it makes it hard for new businesses to get a foot in. A lot of companies try and, ultimately, fail. Unfortunately, most prospective businesses can’t see a way around this and … Continue reading
Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?
Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading
Insanely Clever Marketing 