Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

Does Your Startup Have What It Takes To Be A Good Earner?

Does Your Startup Have What It Takes To Be A Good Earner?

I know better than anyone that when you launch a business, you do so with the impression that it will become a success. Of course, you do, it’s only natural to be positive about your new venture – But does your startup have what it takes to be a good earner? If it doesn’t, what … Continue reading

Two Global Stories To Change The World

global stories

I often see great global stories as I research my own stories and information for client projects. So today I decided to share two global stories that struck a chord with me, with you. You could say that this is public relations or viral promotion at work, and I guess it is. Public relations is … Continue reading

Australian Entrepreneurs in NYC

Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading

LIFEwithBIRD : Exciting Additions to Your Wardrobe

LIFEwithBIRD

Who said your business wardrobe had to be boring? Not me. LIFEwithBIRD is a premier Australian fashion label that brings innovation and a new direction to fashion. Whilst you may have to wear ‘corporate’ clothing if you are in professional services, such as legal, banking, accounting – in which case have a look at Boardroom … Continue reading

Ideas for Decorating Your Home Office

It’s a great feeling to move from the kitchen table to your own office when you start a business from home. You probably have some ideas for decorating your home office because you’ll likely spend a lot of time there. Most people use a spare bedroom or even  well-organized closet space as their first home … Continue reading

Payslips – 10 things that must be included

payslips

Originally posted on The savvy bookkeeping blog:
I’ve noticed that whenever someone in a movie is being set up on a blind date, it is always with “such and such from payroll”…which is followed by an eye-roll and much protesting.  Are payroll people that bad? We do, after all, process your pays – shouldn’t you…

She Lion Roars for Corporate Women

www.insanelyclevermarketing.com

Are you a woman in business? Then She Lion roars for you. If you are anything like me, you probably have lots of handbags and a few you use regularly. At last count I had 45… ooops, that’s a bit embarrassing – but when you take into consideration bags for day, bags for night, casual … Continue reading

Boardroom Blitz : Statement Fashion That’s Memorable

www.insanelyclevermarketing.com

How often have you thought how much easier it is for men to dress for work than women? Depending on their job, it’s case of suit, shirt & tie or jeans and a t-shirt… in simple terms. It seems a lot more problematic for women especially those in a corporate environment looking for statement fashion … Continue reading

Improving Marketing Communications : Six Simple Steps

insanelyclevermarketing.com

Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading

Ideas for Adding Value Not Giving Discounts

insanelyclevermarketing.com

It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading

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