Posted by Penelope Herbert on September 22, 2017 · Leave a Comment
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, bids, Branding, call to action, clever business advice, creating more sales, CTR, digital marketing, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, recession busting tips, sales, SEO, SERP rankings, Shoestring Marketing, small business, small business sales, viral marketing, website content
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
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So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, CSS, graphic design, internet, internet marketing, Marketing, marketing communications, online, online promotions, public relations, selling online, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, web design, web hosting, website, website content, Working ON your business
Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with affiliate marketing, campaigns, clients, communicating with customers, content marketing, customers, digital marketing, Direct Marketing, easy business ideas, insanely clever marketing, leads, Marketing, Media, online, online promotions, public relations, sales, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content
Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading →
Filed under Film Making + Videos · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, communications, customers, digital marketing, explainer videos, film, Film director, Filmmaking, google, guerilla marketing, insanely clever marketing, internet marketing, marketing communications, Media, online, online promotions, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, Videos, viral advertising, viral marketing, website content, YouTube
Video marketing is within your grasp and can be achieved to skyrocket your business. For most of us, videos are things that pop up in our Facebook and Twitter timelines that help us pass the time. But have you ever considered incorporating videos into your business’s marketing strategy? You will have no doubt seen just … Continue reading →
Filed under Film Making + Videos · Tagged with budget, customers, explainer videos, Facebook, google, keywords, online, online promotions, profits, public relations, publicity, SEO, tags, Twitter, Videos, viral marketing, YouTube
Posted by Penelope Herbert on June 30, 2017 · 1 Comment
Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communications, creating new business, guerilla marketing, marketing communications, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading →
Filed under Communications · Tagged with Brand Personality, communicating with clients, communications, community, creating more sales, Customer Service, customers, empowering staff, events, marketing communications, online, online promotions, protecting your business, public relations, social media, staff, staff management, staff relations, strategic marketing, viral marketing, website content, Working ON your business
Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading →
Filed under Communications · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, customer satisfaction, customers, digital marketing, internet marketing, Marketing, marketing communications, protecting your business, public relations, sales, security, SEO, small business, small business promotional ideas, social media, viral marketing, website content, Wordpress, Working ON your business
Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, communicating with clients, creating more sales, creating new business, customer satisfaction, Customer Service, customers, digital marketing, internet, marketing communications, protecting your business, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on May 10, 2017 · 1 Comment
Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, customer satisfaction, customers, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, protecting your business, public relations, recession busting tips, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral marketing, Working ON your business
Posted by Penelope Herbert on February 3, 2017 · Leave a Comment
As the owner of a family-run restaurant, you may find hard to keep your finger on the pulse of the latest marketing techniques. If you’re in charge of business development plus the delivery of your product seven days a week, it probably means you don’t have much time for investigating new marketing. In the ever-changing … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Direct Marketing, food, guerilla marketing, hospitality, internet marketing, marketing communications, restaurant, SEO, target marketing, viral marketing
Posted by Penelope Herbert on November 30, 2016 · 2 Comments
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, design, graphic design, protecting your business, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, trade shows, trademarks, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 25, 2016 · 1 Comment
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, creating more sales, creating new business, digital marketing, easy business ideas, google, insanely clever marketing, internet marketing, marketing communications, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 11, 2016 · Leave a Comment
YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading →
Filed under Film Making + Videos · Tagged with being found on the internet, Brand Personality, Branding, explainer videos, fashion, haul videos, internet marketing, marketing communications, shopping online, unboxing videos, Videos, viral advertising, viral marketing, YouTube
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Insanely Clever Marketing 