Top Ways To Market A Family-Run Restaurant Won’t Have Considered

family-run restaurant

As the owner of a family-run restaurant, you may find hard to keep your finger on the pulse of the latest marketing techniques. If you’re in charge of business development plus the delivery of your product seven days a week, it probably means you don’t have much time for investigating new marketing. In the ever-changing … Continue reading

Where the Heck is Your Branding? Get It Recognized Now!

your branding

Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading

Avoid Growing Pains: Increase Website Sign-Ups Today!

increase website sign-ups

Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading

YouTube Content That Goes Viral

YouTube

YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading

Snoop Competitors. Why It’s Such A Good Idea.

snoop competitors

Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading

SEO Is Never Going Away! Here’s Why.

SEO

SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading

Forget SEO, Offline Marketing Is The Way To Go!

offline marketing

Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business.   Competition is so extreme online that … Continue reading

Bored of Social Media Marketing? Expand Your Horizons

social media

Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading

If Your Online Marketing Sucks, What Can You Do About It?

online marketing

How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading

Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can

new tricks marketing

The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading

Simple Tricks To Boost Your App’s SERP Rankings

boost your apps serp rankings

Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading

Great SEO Check For Website Owners

If you own or manage a website then this quick SEO checklist will help you.

Inspiration for Following Your Passion

Inspiration for Following Your Passion

Even the most ardent self-motivator needs inspiration from other successful people. This article from Creative 100 is a quick read of 20 stars and influencers who radiate creativity and get everyone excited. From Queen Bey and John Cena, it’s an eclectic mix of people, and you may not have heard of some of them. They … Continue reading

Two Global Stories To Change The World

global stories

I often see great global stories as I research my own stories and information for client projects. So today I decided to share two global stories that struck a chord with me, with you. You could say that this is public relations or viral promotion at work, and I guess it is. Public relations is … Continue reading

Do You Need Content Marketing?

Content Marketing

What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed?   If so, then you still … Continue reading

A Simple ‘Thank You’ Will Be Appreciated

thank you

Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading

Is This an Ugly Marketing Tactic?

When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why.   Imagine you own a menswear store. You might be positioned … Continue reading

Promote Your Blog with Video

We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading

An Insanely Clever Way to Easily Promote Your Small Business

For an insanely clever way to easily promote your business on-line, check this out. I created it today using iMovie and stock shots. You can create your own with different templates and images you shoot yourself. It’s insanely easy. Then just post on Vimeo, Facebook, YouTube, your blog, website, WHATEVER! Have fun. Let me know … Continue reading

Creating Your Own Simple Advertisement to go Viral

It’s true! Humour in advertising can be very memorable. But any advertising must also be relevant to the product or service and compelling enough for people to contact you. So when you are thinking about the creatives to promote your business, know what your audience wants to hear from you. That may take some research … Continue reading