Top Ways To Market A Family-Run Restaurant Won’t Have Considered

family-run restaurant

As the owner of a family-run restaurant, you may find hard to keep your finger on the pulse of the latest marketing techniques. If you’re in charge of business development plus the delivery of your product seven days a week, it probably means you don’t have much time for investigating new marketing.

In the ever-changing world of business, this is detrimental and you run the risk of falling behind your competitors. Here are a few ways to grasp the latest and most productive ways of selling your product, and getting more customers coming to eat in your family-run restaurant than ever before!

family-run restaurant

Managing SEO

Search engine optimisation, commonly known as SEO, is the process of affecting the visibility of a website or a web page in a web search engine’s results. In other words, it’s a hugely important component in getting your website out there and in the online public eye.

Specifically, local SEO is of great importance. If a potential customer is searching for the best restaurants in your area online, they want quick and accurate information — the restaurant that offers this has that all-important initial attention of the customer.

To get this, the customer in question needs to be able see your information pop up on their search engine instantly: they need to see exactly where they can find you so that they can work out how best to get to you; they need to see customer reviews from other, like-minded restaurant goers as themselves in order to know if they can trust you; they need to see what’s on your menu; they need to see what kind of environment you offer and what kind of clientele you attract. Restaurants that fail to take full advantage of SEO are much more likely to get overlooked in comparison to rivals who have

Family-run restaurant that fail to take full advantage of SEO are much more likely to get overlooked in comparison to rivals who have optimized it. As a small, family-run restaurant especially, SEO is of great importance because there are a host of famous chain restaurants out there that are much more well-known. To find the best SEO options for you, make sure to check out: SEO Software Reviews 2017 | TheSEOWhiz.com.

family-run restaurant

Attempting pop-up ventures

To combat the famous chain and fast food restaurants, you need to make as many people as you can aware that you even exist. Setting up a pop-up shop is a short-term venture that would give you the temporary use of a physical space in order to create a long term, lasting impression with potential customers.

Pop-up shops are typically located in busy shopping environments such as high streets. Take full advantage of the high foot traffic in these areas by cutting out the middle-man and personally handling your business’s information.

Bring one of your chefs along, offer unique food tastes to the general public and tempt them into visiting your eatery. Promote the fact that you are a family-run business because people often know you will be friendlier and more customer service oriented.

With all these new customers (let’s be positive), you may have to get engage more staff : TempAuction is a great place to look for agency staff that are ready and willing to provide the best service your customers could ever dream of. And if you want to take your business to the next level and combine the restaurant with a hotel, then make sure to check these hotel marketing steps to success.

family-run restaurant

 

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Don’t Call Me Penny is a publicity and public relations agency specialising in Architectural, Building, Interiors, and Outdoor Living brands. You’ll find beautiful inspiration and help in specialist marketing.

family-run restaurant

 

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