Posted by Penelope Herbert on December 8, 2022 · Leave a Comment
If you’ve been running an online store for any length of time, you know that it’s not always easy to get your name out there. In fact, it can be downright difficult at times! You might be putting a lot of effort into your marketing and still not getting the results that you want. If … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with customers, explainer videos, Facebook, google, influencers, Instagram, marketing communications, online, online promotions, online shopping, online tools, sellng online, SEO, small business sales, social media, Twitter, YouTube
Posted by Penelope Herbert on October 10, 2021 · Leave a Comment
The importance of search engines is well-known to everyone. 75% of online activity begins at search engines. Yet, few people look past the first page of results when they’re searching for something. So, getting your business to that holy grail of a first page is essential for a successfully run business. There are a variety … Continue reading →
Filed under Advertising + Promotional · Tagged with content creation, content marketing, google, Google adwords, Google Analytics, google my business, keywords, online, online promotions, search engine, search engines, search terms, selling online, SEO
Posted by Penelope Herbert on August 4, 2021 · Leave a Comment
Targeted ads work! Today, people are connecting over the internet through social media. The platforms that they use to communicate with others are so accessible and easy to use that it has been changing the face of society. In a post-internet society, Facebook has become the most popular social platform. More than 2 billion active … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, google, Google adwords, Instagram, internet, internet marketing, search engine, search engines, search terms, SEO, small business, small business promotional ideas, small business sales, Snapchat, social media, social media management, traffic, Twitter, viral advertising, YouTube
Posted by Penelope Herbert on February 17, 2021 · Leave a Comment
Is outsourcing marketing really worth it? This is a question that might be on your mind, especially if you’re looking to save money in your business. Well, it depends. If you’re thinking about outsourcing marketing for your business, then there are five key considerations. If your business contains an in-house marketing team, it might be … Continue reading →
Filed under Insanely Clever Marketing · Tagged with budget, business growth, expert, google, Marketing, marketing communications, online, outsourcing, SEO, social media management, software, software tools, technology, time management, web design
Posted by Penelope Herbert on February 3, 2021 · Leave a Comment
In business, it is your customers that make the world go round. Indeed, without new customers, you cannot hope to sell your product or service no matter how good it is! Of course, that means any way you can increase the number of customers that come to you to spend money is a good thing. … Continue reading →
Filed under Communications · Tagged with communicating with customers, Customer Service, customers, giveaways, online, online promotions, promotional products, promotions, reddit, SEO, SERP rankings, Shopify, small business promotional ideas, social media, traffic, website, website content
Posted by Penelope Herbert on January 22, 2020 · Leave a Comment
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, content creation, content marketing, digital marketing, google, keywords, Marketing, online, online shopping, online tools, optimization, search engine, search terms, selling online, SEO, shopping online, website, website content, website design
Posted by Penelope Herbert on November 12, 2019 · Leave a Comment
If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with cash flow, creating more sales, digital marketing, e-commerce, online, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, small business sales, web design, website, website content, website design
Posted by Penelope Herbert on October 29, 2019 · Leave a Comment
SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading →
Filed under Advertising + Promotional · Tagged with backlinks, communicating with clients, communicating with customers, domain authority, google, Google adwords, keywords, link building, page loads, ranking, search engine, SEO, SERP rankings, website, website content
Posted by Penelope Herbert on May 20, 2019 · 1 Comment
SEO strategies are on every business owner’s lips right now. SEO has been in style for years and it certainly isn’t going anywhere fast. You have spend a long time refining your business plan, whether you are checking that you’re selling your product for the right price or you’re carrying out market research. But have … Continue reading →
Filed under Advertising + Promotional · Tagged with blogging, competitors, content creation, content marketing, creating more sales, explainer videos, keywords, online, online shopping, sales, sales pipeline, SEO, social media, video, website, website content
Posted by Penelope Herbert on May 4, 2019 · 1 Comment
When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy. But if you want to add one thing that will boost … Continue reading →
Filed under Advertising + Promotional · Tagged with articles, blog, blogging, click bait, content creation, content marketing, google, Google adwords, Google Analytics, keywords, pay per click, publishing, semrush, SEO, social media, social media management, trends, web design, website, website content
Posted by Penelope Herbert on September 11, 2018 · Leave a Comment
Sometimes you just have to take a leap of faith when it comes to your business idea. Many businesses start at home in a little corner of your living room, or an office if you’re lucky. Future success often starts with you implementing your business idea and turning it into action. You nurture it every … Continue reading →
Filed under Office Design + Style · Tagged with being found on the internet, home office, moving office, office design, office space, online shopping, online tools, search engine, sellng online, SEO, social media, staff, website
Posted by Penelope Herbert on August 27, 2018 · 1 Comment
Everything You Need to Know About Making Your Business Easier to Find Online These days, your business needs to have a strong web presence if you’re to have any chance of competing in a global marketplace. So today I’m writing about everything you need to know about making your business easier to find online. With … Continue reading →
Filed under Advertising + Promotional · Tagged with 404 error, creating more sales, google, metadata, online, online promotions, online tools, sales, sales pipeline, selling online, SEO, shopping online, small business, tags, title tags, website, website content
Posted by Penelope Herbert on June 7, 2018 · 1 Comment
Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading →
Filed under Communications · Tagged with accessibility, Advertising, affiliate, affiliate marketing, animation, being found on the internet, blog, blogging, creating more sales, explainer videos, gifs, google, Google Analytics, internet, internet marketing, mobile, mobile phone, Netflix, optimization, portable devices, PPC, PPC ads, reblogging, sales, SEO, SERP rankings, small business, smartphone, social media, social media management, video, web design, web hosting, website, website content, website design, YouTube
Your customer service goals should always include gaiing repeat business. After al, it’s said that it takes SEVEN times the effort to get a new customer han to keep an existing one. Are you having issues keeping customers? One of the pitfalls of being an online store is the lack of face to face interaction … Continue reading →
Filed under Customer Service · Tagged with communicating with customers, customer satisfaction, Customer Service, Direct Marketing, e-mail marketing, existing customers, freebies, online, online shopping, product development, Research, selling online, SEO, shopping online, social media
Posted by Penelope Herbert on May 5, 2018 · 1 Comment
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Filed under Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on January 19, 2018 · Leave a Comment
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, communication, digital marketing, google, https, insurance, marketing communications, online shopping, public relations, security, SEO, trust, website, website content
Posted by Penelope Herbert on January 11, 2018 · Leave a Comment
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading →
Filed under Communications · Tagged with blog, blogging, Brand Personality, Branding, communicating with clients, communicating with customers, content creation, content marketing, engagement, explainer videos, google, keywords, marketing communications, metrics, online promotions, promotions, reblogging, SEO, small business promotional ideas, social media, social media management, video, visual, website, website content, written communication
Posted by Penelope Herbert on December 23, 2017 · Leave a Comment
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, business growth, call to action, communicating with customers, communication, creating more sales, customer satisfaction, Customer Service, customers, e-commerce, empowering staff, feedback, financials, google, growth, marketing communications, premises, responsiveness, sales, SEO, small business, social media, social media management, staff, startup, startups, website, website content