Targeted ads work! Today, people are connecting over the internet through social media. The platforms that they use to communicate with others are so accessible and easy to use that it has been changing the face of society.

In a post-internet society, Facebook has become the most popular social platform. More than 2 billion active monthly users spend an average of 23 hours and 38 minutes per month on Facebook.

Of course, people also spend vast amounts of time on other social media platforms like Instagram, Twitter, YouTube, and Snapchat, which have surpassed one billion users worldwide.

Social media’s ability to share information, news, and opportunities at the speed of light has made it easier for people to get their content. However, social media and the internet, on the whole, can be a blessing or curse for small businesses. If you’re a small business, then you know first-hand how difficult it is to attract and engage with an audience on social media. There are so many platforms that it can be overwhelming for a smaller business to keep up. 

In order to reach their audience and expand their reach, some businesses are turning to targeted ads on social media platforms. Normal ads can often market to the wrong people, and some studies have shown that people would prefer not to see ads or take steps to have them removed. However, businesses with the help of marketing agencies similar to Aperitif Agency use targeted ad strategies to reach just the right audience.

If that hasn’t sold you on targeted ads. Here are three reasons why targeted ads work: 

1. You’re more likely to convert visitors into leads if they find your targeted ads are relevant to their interest

The goal of advertising campaigns is often determined by how many leads result from them. You will likely have better success with ad campaigns if you find out what the visitor’s interests are and how you can bridge that gap between their interest and what you offer so that they can find value in your product or service.

Targeted ads do this, especially on search engine sites such as Google and social media platforms. Thus, putting targeted ads in a place where they are more likely to be seen and shown to people who might be searching for what you have to offer. 

2. The ads may bring you more targeted traffic from the best sources for your business goals

The importance of online advertising has been steadily increasing in the past decades, and it is predicted to stay at the top for the foreseeable future. There are many different ways that targeted ads can be generated, with each method being intended for different business goals. One of these methods is content writing.

Content writing ads are typically used by small-scale businesses that want to generate leads without investing too much money on traditional advertising. These ads also target a specific audience rather than an entire market like traditional marketing does.

3. Your ad will be seen by more people, increasing brand awareness and driving interest

Simply put, the more people that know about your brand, the more likely they will be interested in wanting to learn more about it. So, If you want to increase your brand awareness, you need to reach as many people as possible.

You can do this by promoting your ad on social media. As stated before, social media has become one of the most prominent channels for marketers to promote their targeted ads and reach out to potential customers.