Go Global Or Go Home:

go global

Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading

What Does It Take To Be A Smart Entrepreneur?

smart entrepreneur

What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading

Learn Code: Yes Business Owners, You Need To Do This

learn code

” Learn Code ” probably isn’t high on your list of business priorities. In fact, learning code likely hasn’t even made your top 100 of business must-do’s. Well, now might be the time to proritise it. In business, it takes more than one team to make up a successful and profitable company. There are a … Continue reading

Are You Ready To Launch? The Essential Startup Checklist

ready to launch

Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading

Gain The Upper Hand Against Your Competitors

gain the upper hand

Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading

How To Use Data To Drive Your Marketing Decisions

How To Use Data To Drive Your Marketing Decisions

When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading

Why A Website Is Important To Your Business

Website Is Important To Your Business

Everyone knows that a website is important to your business. But it’s not simply an on-line brochure. It can be much more than that. Advertising is like gold in the world of business. You need to work hard and long to ensure you have a top class business – but your business cannot get anywhere … Continue reading

Is Your Company Fully Protected? Answer These Questions to Find Out

is your company fully protected

The future of your company hinges on the steps you take to protect it today. Sure, growing the business is important. But it’s just as important to make sure that it’s fully protected before you fall into a trap that becomes very costly. Below, you will find out about some of the most important questions … Continue reading

Should You Outsource Your Production?

outsource your production

If you sell one or more physical products as part of your business, you might have been advised to outsource your production, so that you can save money and maximise your profits, but is it really a good idea to do so?   It’s fair to say that there are many advantages and disadvantages to … Continue reading

Has Your Business Outgrown Itself?

Has Your Business Outgrown Itself?

When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading

Is My Content Strategy Working? Know Your Metrics

content strategy

Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading

How To Maximize Your Digital Marketing Efficiency

Digital Marketing Efficiency

The modern customer base never sits still. Marketing conventions are constantly changing, and the businesses that gain a real advantage are often the ones that aren’t afraid to try new ideas.   In this kind of environment, it can be very hard to get your marketing team running as efficiently as possible, and churning out … Continue reading

Building The Ultimate Marketing Dream Team: A Guide For Business Owners

marketing dream team

As a business owner, at some point in time, you will need to have a serious think about marketing. And even if you have a few smart ideas knocking around your brain, the reality is that your efforts are far more likely to be successful using experienced and savvy marketers. The big question is, given … Continue reading

Management Mistakes: What NOT To Do in Business

What NOT To Do in Business

If you manage a business, you’re probably aware that achieving success doesn’t come easy. If you get it right, you can make a lot of money in business, but there are many pitfalls out there.   If you’re keen to avoid common management mistakes, here’s what not to do when you’re at the top of … Continue reading

Business Costs: Can You Cut Them?

business costs

Business costs are the one constant when you run a business. So, if one thing is true about the world of business, it is that – for the most part – it revolves around money.   Why do people get involved in business if not to make cash? No-one is looking for a quick cash … Continue reading

A New Plan For Your Brand: Making A Good Second Impression

good second impression

Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading

3 Psychological Hacks To Embed Your Marketing Strategy In Your Clients Heads

Psychological Hacks

It’s a no brainer right? Companies that invest so much money into marketing ultimately dream about having their work stick. By ‘stick’ we mean something that’s ultimately remembered, and this can come in many different forms. There’s a reason that most companies dream of being regarded as a household name. Take ‘Coca-Cola’ for instance. The … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

Where Your On-line Business Budget Needs to Go

on-line business budget

Do you have an on-line business budget? Monies specifically set aside for your on-line business needs?   One of the most attractive reasons to start a business mainly online is because you will always hear of how cost-effective it is. You don’t have to spend on a big, fancy storefront. Sometimes you don’t even need … Continue reading

Your People Are Your Brand

Your People Are Your Brand

People are the greatest resource a business has at its disposal. They are why it’s productive or unproductive. They’re pioneers, advisors, and strategists if you give them the opportunity. They can also be a huge part of the business’s brand. Whether you want them to be or not. So, make sure they’re doing the brand … Continue reading