Brand Fresh – Keeping It Real On Facebook (and everywhere)
Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades. One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use … Continue reading
Is This an Ugly Marketing Tactic?
When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why. Imagine you own a menswear store. You might be positioned … Continue reading
Insanely Clever Marketing 