Customer Service is a Great Marketing Strategy. Here’s Why!
Something that many business owners do not consider to be marketing, but which can absolutely go for or against your reputation as a business is customer service. If you give excellent customer service, your patrons will be happy with you and they will give you great reviews and recommend you to their friends, if your … Continue reading
How To Design Effective Marketing Tools
In your marketing strategy have you considered the effective marketing tools you actually need? And which will be the most effective? Well, you should. In a rush to gain rapid visibility, businesses are sometimes so focused on the results of marketing that numerous significant aspects, such as material design elements, are often ignored. However, this … Continue reading
Why You Should Sell To Your Existing Customers, Not New Ones
What’s the definition of an expanding business? Most entrepreneurs will tell you that it’s one that’s gaining more customers over time. But that’s not necessarily true. Think about it: would you rather have 100 customers paying $50 each, or 200 customers paying $10 each? The answer is the former. The reason is that company growth … Continue reading
Get New Customers For Your Business, With These Straightforward Tactics
In business, it is your customers that make the world go round. Indeed, without new customers, you cannot hope to sell your product or service no matter how good it is! Of course, that means any way you can increase the number of customers that come to you to spend money is a good thing. … Continue reading
Improve UX For A Better Business
How to improve the user experience? Here are some practical actions. When reading the pillars of user experiences, surely, some actions and strategies that allow promoting it come to mind. Precisely, here we will delve into those key practices that drive the User Experience and guarantee the achievement of great results. You should consider a … Continue reading
A Quick Introduction To QR Codes And How They Can Help Your Marketing
QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading
SEO Optimization for Small Business (or any business)
SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading
Consumer Gateway: Improving Your Customer Service Through Marketing
Have you considered your consumer gateway lately? As you expand your business, things start to come into focus. You begin to realize what the important part of the business really is for you.At the consumer gateway is pivotal to that. Everybody has their own opinion as to what’s important in customer relations and a consumer … Continue reading
The Many Business Variables To Consider When Expanding
Business variables exist across every industry. So when business experts talk about the importance of constantly growing a company, what does that actually mean? Is it as simple as hiring more employees or opening a new branch? Well, those are both things that will contribute to the overall growth of a business. However, you have … Continue reading
Content Marketing Advice: The Media and The Medium
Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading
The Importance of Creating a Strong Brand
A strong brand and great customer service are key business dynamics that will make you stand out from the crowd. So what do you need to know NOW to increase your brand profile? If you run a small business, an online store or even a blog, you’ve probably heard that you need a strong brand. … Continue reading
Your Local Market; Take It By Storm!
Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading
Niche Marketing And How It Will Help Your Business
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading
Retail Marketing! Get On Board The Promotional Train
Retail marketing isn’t simply opening a shop and hoping for the best. When you get on baord with some retail marketing ‘how to’ you’ll find more success than if you just cross your fingers and wait. When you walk into a store, what’s the first thing that you see? Is it the stack of jars … Continue reading
Promotional Products: Your Essential Guide
Promotional products have been around for decades and are favoured, or not, depending on your type of business. However, maybe they are worth a second look with a modern marketing approach. Now, there are many different promotional strategies and approaches you can use and promotional prodcuts can often be left out of the mix. While … Continue reading
Customer Service Goals: 6 Ways To Get Repeat Business
Your customer service goals should always include gaiing repeat business. After al, it’s said that it takes SEVEN times the effort to get a new customer han to keep an existing one. Are you having issues keeping customers? One of the pitfalls of being an online store is the lack of face to face interaction … Continue reading
Marketing Is A Mountain To Climb, Not A Hill To Stroll
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading
Keep Existing Customers by Enhancing Their Experience
Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading
Business Blogging: Making It Work for Your Brand
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading
Clever Ways Technology Can Enhance Your Business
Let’s be honest, wherever you go, you are bombarded with technology. Perhaps too much so, but there are clever ways technology can enhance your business. The opportunities on offer because of technology can make businesses run far more efficiently. And for the most part, businesses are taking advantage of whatever technological upgrades come their way. … Continue reading
Insanely Clever Marketing 