Posted by Penelope Herbert on February 5, 2018 · Leave a Comment
Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading →
Filed under Customer Service · Tagged with communicating with customers, customer satisfaction, Customer Service, customers, e-commerce, existing customers, Facebook, Instagram, new customers, referrals, selling online, social media, social media management, software, software tools, Twitter, unique selling point, website, website content
Posted by Penelope Herbert on January 27, 2018 · Leave a Comment
Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading →
Filed under Public Relations · Tagged with ales, back on track, Branding, budget, clients, communicating with clients, creating buzz, creating more sales, creating new business, customers, empowering staff, finances, financials, inventory, launch, location, moving office, new ideas, profits, public relations, publicity, referral marketing, referrals, relocate, restructure, sales pipeline, selling online, small business, Starbucks, Word of mouth
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Insanely Clever Marketing 