Is Your Website Living Up To Its Full Potential

Is Your Website Living Up To Its Full Potential

Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading

A Service-Based Business: 3 Reasons They’re The Best

service-based business

Do you run a service-based business? Before you even come up with your original business idea, there’s one thing you have to consider. Will I start a business that sells products, or will I start one that focuses more on selling services? I’m not going to list all the different business ideas in this realm. … Continue reading

Marketing Is A Mountain To Climb, Not A Hill To Stroll

marketing mountain

Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading

Resurrection: Bringing You Business Back from The Dead

resurrection

Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading

Job Satisfaction is Everything! Do You Provide It For Your Workers?

job satisfaction

All employers must understand the importance of job satisfaction if they want to retain their best workers and attract talented employees to their companies. The issue is that many people get it wrong, and they end up ruining their commercial ambitions. While job satisfaction is an objective thing; there are some excellent recommendations below that … Continue reading

Great Examples of Co-Branding (And What You Can Learn From Them)

co-branding

C0-branding is the new way to protect your brand while building a business. So how do you do it successfully? Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business. Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in … Continue reading

Collaborative Working Strengthens Your Marketing Efforts

collaborative working

Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading

What Does It Take To Set Up A Business From Scratch?

set up a business from scratch

To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading

Money Matters: Getting Your Startup’s Finances In Order

Money Matters

There’s something very romantic about the idea of setting up your own business. While it’s true that being your own boss can bring you unbridled joy, it’s simplistic to think that running a company is a walk in the park. One of the greatest hurdles you’ll come across when taking the plunge and trying to … Continue reading

Do You Have What It Takes to Become a Real Leader?

Do You Have What It Takes to Become a Real Leader?

Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people.   People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading

Successful Marketing Event Checklist

successful marketing event

You will need a successful marketing event checklist to ensure your promotion  hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading

Ready, Set, Go! How To Stop Your Business Falling At The First Hurdle

ready set go

Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading

The Sales Funnel: The Marketing Model You Need

sales funnel

As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading

3 Shamefully Easy Ways To Increase Your Ad Click Through Rate

click through rate

Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading

Reliable Marketing Options for Your Budget

reliable marketing options

Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading

Going Solo? Marketing Made Easy For Independent Real Estate Agents

independent real estate agents

Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading

Free Trials And Why Your Services Business Needs Them

free trials

If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials.   Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading

Networking Events That Weave A Web Of New Clients

networking events

Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading

Make Your Business More Efficient In 3 Easy Steps

Make Your Business More Efficient In 3 Easy Steps

How many times have you wanted to complete a report only to be inundated with phone calls, knocks on the door to your office and random, seemingly insignificant emails? There comes a time when meeting the deadline to the project you are working on takes priority over the photocopier jamming for the seventeenth time. The … Continue reading

A Word Of Advice For Event Managers: The Customer Is Always Right

the customer is always right

You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time.   The bottom line is that you should give people products that they want, not what you think they need. … Continue reading