Posted by Penelope Herbert on January 22, 2020 · Leave a Comment
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, content creation, content marketing, digital marketing, google, keywords, Marketing, online, online shopping, online tools, optimization, search engine, search terms, selling online, SEO, shopping online, website, website content, website design
Posted by Penelope Herbert on October 13, 2018 · Leave a Comment
It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading →
Filed under Shoestring Marketing · Tagged with answering service, being entrepreneurial, being found on the internet, being the boss, boss, customer satisfaction, customers, home office, internet, moving office, office, packaging, small business, virtual, website, website content, website design
Posted by Penelope Herbert on September 24, 2018 · Leave a Comment
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, business skills, clever business advice, communicating with customers, creating more sales, customer satisfaction, customers, digital marketing, google, Google adwords, Google Analytics, google my business, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, medical, motivation, PPC, PPC ads, sales, sales pipeline, search engines, skill set, value
Posted by Penelope Herbert on September 11, 2018 · Leave a Comment
Sometimes you just have to take a leap of faith when it comes to your business idea. Many businesses start at home in a little corner of your living room, or an office if you’re lucky. Future success often starts with you implementing your business idea and turning it into action. You nurture it every … Continue reading →
Filed under Office Design + Style · Tagged with being found on the internet, home office, moving office, office design, office space, online shopping, online tools, search engine, sellng online, SEO, social media, staff, website
Posted by Penelope Herbert on June 7, 2018 · 1 Comment
Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading →
Filed under Communications · Tagged with accessibility, Advertising, affiliate, affiliate marketing, animation, being found on the internet, blog, blogging, creating more sales, explainer videos, gifs, google, Google Analytics, internet, internet marketing, mobile, mobile phone, Netflix, optimization, portable devices, PPC, PPC ads, reblogging, sales, SEO, SERP rankings, small business, smartphone, social media, social media management, video, web design, web hosting, website, website content, website design, YouTube
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on October 28, 2017 · Leave a Comment
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, communicating with clients, communicating with customers, corporate events, customers, event management, events, Facebook, gifts, live streaming, new customers, online promotions, Pokomon, promotions, small business, small business promotional ideas, social media, strategic marketing, virtual, Working ON your business
Posted by Penelope Herbert on September 29, 2017 · 1 Comment
Basics of Writing for the Internet The days of print writing aren’t quite dead, but they’re definitely in sharp decline. In the 21st Century, more people consume their media – including their articles – via the internet than in any other form. That can be good news for you, as it means you’ve got fewer … Continue reading →
Filed under Communications · Tagged with algorithm, being found on the internet, communicating with clients, communicating with customers, copywriting, google, internet, internet marketing, keywords, marketing communications, SEO, written communication
Posted by Penelope Herbert on September 22, 2017 · Leave a Comment
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, bids, Branding, call to action, clever business advice, creating more sales, CTR, digital marketing, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, recession busting tips, sales, SEO, SERP rankings, Shoestring Marketing, small business, small business sales, viral marketing, website content
Posted by Penelope Herbert on September 15, 2017 · Leave a Comment
Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Business, Facebook, global, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online promotions, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, budget, Business, clever business advice, communicating with clients, content creation, creating more sales, customer satisfaction, sales pipeline, SEO, small business, small business promotional ideas, small business sales, social media, social media management, video
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 24, 2017 · Leave a Comment
Better search engine results are like the Holy Grail for digital marketing. For every single business, it’s vital that you don’t underestimate the importance of marketing strategies and what you can do do get better search engine results. All the glitzy and glamorous methods of trying to show your business on a large scale can … Continue reading →
Filed under Communications · Tagged with being found on the internet, content creation, content marketing, Customer Service, customers, digital marketing, graphic design, internet, internet marketing, internet speed, online, selling online, SEO, SERP rankings, website, website content, website design
Posted by Penelope Herbert on August 23, 2017 · 1 Comment
Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, budget, communicating with clients, communicating with customers, competitors, costs, customers, cutting costs, digital marketing, e-mail marketing, loyalty, online promotions, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Insanely Clever Marketing 