Insanely Clever Marketing

Gain The Upper Hand Against Your Competitors

Posted by Penelope Herbert on August 23, 2017 · 1 Comment 

Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business.

Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how do you do this? How do you make sure that your company is always going to be the number one choice?

Gain the Upper Hand by Providing More User Control

One possibility you can use to give yourself a boost against the competition would be to provide more control for your users or customers.

Give them a greater say in how they use your product or service. If you are providing software to your customers, you can do this through ad hoc reporting. Ad hoc reporting allows customers and users to run their own analytics, answering questions that they might have about the software.

According to https://www.izenda.com/ad-hoc-reporting/, this provides a real benefit to both the user and the software developer. They even suggest it could give businesses a competitive advantage and they’re probably right.

Customers and users love having more control at their fingertips, and this is exactly what that provides.

Gain the Upper Hand by Making Things Personal

We’re very interested in clever marketing on our section of the web. One of the cleverest yet simplest ways to market and capture attention is to make things personal. Make sure you show customers that you’re not just a business.

You’re something more, and you can allow them to form personal connections with you. To do this, you need to make sure that your business is highly active on social media.

Smaller companies and entrepreneurs are fantastic at this, ensuring that they can seize the interest of a captive audience.

If you’re looking for a fantastic way to connect with them direct live feeds are the answer. Through live feeds customers can ask questions, get a feel for your business and see the people behind the scenes.

You can learn about how to set up a live feed on https://michaelheipel.wordpress.com/.

Gain the Upper Hand with Exclusive Deals

Another possibility would be to allow business customers to gain access to exclusive deals. Are these deals actually exclusive? In most cases, the answer is no, but that won’t matter if the perception of exclusivity is there.

You can do this through email marketing campaigns, sent directly to customers who have bought from you before or even just signed up for your newsletter.

Gain the Upper Hand by Keeping Costs Low

The final and perhaps most important way to keep your business competitive is to reduce costs down as much as possible.

Lower costs will mean you can sell your product or service at a lower price and therefore be instantly more competitive on the market.

Businesses regularly drop their prices to gain the upper hand on the market. However, if your prices are already lower than the rest than you will immediately have the interest of customers. With loyalty, it’s possible to keep customers, even in the wake of high prices.

However, you will find you can steal a lot of them away from the competition if you can offer them a better deal.