How To Use Data To Drive Your Marketing Decisions

How To Use Data To Drive Your Marketing Decisions

When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading

Ensuring Your Online Setup is Professional and Accessible

online setup

So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading

Ultimate Characteristics Of Stellar Marketing Campaigns

Stellar Marketing Campaigns

Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading

Customers Aren’t Stupid – Make A Real Impact With Your Marketing

Make a Real Impact With Your Marketing

Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading

Dreams Do Come True: Make Your Business Go Viral!

online business

Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

Marketing Shouldn’t Be Hard Work – Here’s How To Have Fun

How To Have Fun

Looking for ways to have fun in business? It can’t all be work, work, work, surely? The pressure to create an impressive marketing strategy does and always will exist. Unfortunately, it is the nature of being in business. But, the pressure should never slip into your work. As soon as it does, the entire workload … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

Where the Heck is Your Branding? Get It Recognized Now!

your branding

Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading

Avoid Growing Pains: Increase Website Sign-Ups Today!

increase website sign-ups

Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading

YouTube Content That Goes Viral

YouTube

YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading

Brand Building On A Budget: 6 Strategies You Need To Try Today!

Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading

Bored of Social Media Marketing? Expand Your Horizons

social media

Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading

Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can

new tricks marketing

The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading

Simple Tricks To Boost Your App’s SERP Rankings

boost your apps serp rankings

Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading

Great SEO Check For Website Owners

If you own or manage a website then this quick SEO checklist will help you.

Do You Need Content Marketing?

Content Marketing

What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed?   If so, then you still … Continue reading

Promote Your Blog with Video

We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading

An Insanely Clever Way to Easily Promote Your Small Business

For an insanely clever way to easily promote your business on-line, check this out. I created it today using iMovie and stock shots. You can create your own with different templates and images you shoot yourself. It’s insanely easy. Then just post on Vimeo, Facebook, YouTube, your blog, website, WHATEVER! Have fun. Let me know … Continue reading

Creating Your Own Simple Advertisement to go Viral

It’s true! Humour in advertising can be very memorable. But any advertising must also be relevant to the product or service and compelling enough for people to contact you. So when you are thinking about the creatives to promote your business, know what your audience wants to hear from you. That may take some research … Continue reading