What Makes A Great Multi Channel Marketing Campaign?

multi channel marketing

Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading

Customers Aren’t Stupid – Make A Real Impact With Your Marketing

Make a Real Impact With Your Marketing

Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading

How to Make a Success of Your Online Business

online business

Running an online business isn’t always easy. There are many challenges that entrepreneurs face when they try to make a success of their online space.   Making sure that your website fits the bill is one of the most important things to think about when you’re setting up an online business. It’s essential that you’re … Continue reading

Video Marketing Tips For Those Who Normally Watch

video marketing

Video marketing is within your grasp and can be achieved to skyrocket your business. For most of us, videos are things that pop up in our Facebook and Twitter timelines that help us pass the time. But have you ever considered incorporating videos into your business’s marketing strategy? You will have no doubt seen just … Continue reading

You Can’t Argue With These Successful Online Marketing Techniques

online marketing techniques

Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following:   Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading

Marketing Masterclass : Making The Most Of Your Time & Budget

marketing masterclass

Marketing Masterclass : No business can afford to overlook the importance of successful marketing. After all, this is your platform for building relationships with customers. In turn, this is what will lead to increased sales and, ultimately, healthy profits. As a small company, your biggest challenge is generating success without disrupting progress elsewhere. There’s no … Continue reading

YouTube Content That Goes Viral

YouTube

YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading

Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can

new tricks marketing

The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading

Promote Your Blog with Video

We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading

An Insanely Clever Way to Easily Promote Your Small Business

For an insanely clever way to easily promote your business on-line, check this out. I created it today using iMovie and stock shots. You can create your own with different templates and images you shoot yourself. It’s insanely easy. Then just post on Vimeo, Facebook, YouTube, your blog, website, WHATEVER! Have fun. Let me know … Continue reading

Yes, You Can Be a Movie Director

I started my career as a film editor and film director – film, not video – and it’s one of the most satisfyingly creative pursuits, as far as I am concerned. That and writing. And I am writing two screenplays too. So my two favourite creative outlets work very well together. In 2013, I went … Continue reading

Your 24/7 Sales Executive

Imagine having a sales executive who works 24/7, who never has the weekend off, works in every time zone simultaneously, never asks for  a pay rise or a share of the profits, never complains, and who increases your sales and market share. Wouldn’t that be a dream come true? Well, it can be. Have you … Continue reading