Posted by Penelope Herbert on December 8, 2022 · Leave a Comment
If you’ve been running an online store for any length of time, you know that it’s not always easy to get your name out there. In fact, it can be downright difficult at times! You might be putting a lot of effort into your marketing and still not getting the results that you want. If … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with customers, explainer videos, Facebook, google, influencers, Instagram, marketing communications, online, online promotions, online shopping, online tools, sellng online, SEO, small business sales, social media, Twitter, YouTube
Posted by Penelope Herbert on August 1, 2018 · Leave a Comment
Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, billboards, blog, blogging, brand fit, Brand Personality, Branding, Facebook, followers, google, influencers, Instagram, lead generation, online, online promotions, online shopping, online tools, posters, PPC, PPC ads, selling online, shopping online, social media, social media management, sponsorship, Twitter, website
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following: Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, explainer videos, Facebook, influencers, internet, internet marketing, pay per click, PPC, PPC ads, SEO, social media, Videos, Vlogging
Posted by Penelope Herbert on March 10, 2017 · Leave a Comment
Charity marketing, or marketing a not-for-profit organization, is highly competitive as more charities work for the donation dollar. If you run a charity, then first, well done. It’s a tough job with little reward other than whatever you take from it. But, it is just like running a business. You will need to pay … Continue reading →
Filed under Public Relations · Tagged with charity, communications, donations, Facebook, influencers, Instagram, LinkedIn, marketing communications, NFP, not-for-profit help, social media, target marketing, traditional marketing, Twitter
Posted by Penelope Herbert on February 19, 2017 · Leave a Comment
The marketing budget in some businesses can be absolutely huge nowadays. To the point that it can be hard to believe that some can sustain such a behemoth of internet, TV, and live advertising. The businesses that can afford it usually have the kind of revenue to support it. If you don’t, then you need … Continue reading →
Filed under Communications · Tagged with digital marketing, e-news, Facebook, influencers, internet marketing, marketing communications, Networking, SEO, social media, social media management, target marketing, Twitter
Posted by Penelope Herbert on February 16, 2017 · Leave a Comment
Making A Product The Market Can’t Get Enough Of : The product itself is the main component of its own success. However, creating a great product, understanding your target market and their needs, doesn’t guarantee getting a great result. You’re also going to have to make that product easier to buy. So, let’s look at … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being creative, brand ambassadors, Brand Personality, Branding, clever business advice, creating buzz, creating new business, easy business ideas, influencers, insanely clever marketing, Marketing, product development, small business promotional ideas, small business sales, trade shows, YouTube