Why You Should Sell To Your Existing Customers, Not New Ones

What’s the definition of an expanding business?  Most entrepreneurs will tell you that it’s one that’s gaining more customers over time. But that’s not necessarily true.  Think about it: would you rather have 100 customers paying $50 each, or 200 customers paying $10 each?  The answer is the former.  The reason is that company growth … Continue reading

Is Outsourcing Marketing Really Worth It?

Is outsourcing marketing really worth it? This is a question that might be on your mind, especially if you’re looking to save money in your business. Well, it depends. If you’re thinking about outsourcing marketing for your business, then there are five key considerations. If your business contains an in-house marketing team, it might be … Continue reading

Making Remote Working Work

Remote working has been commonplace for many freelancers and small businesses for years; however, it seems like it is here to stay with recent global changes.  And while you can enjoy the more flexible schedule, you might find it feels a little too lax. Time can run away from you; you can find you are … Continue reading

Improve Your Daily Workflow By Focusing on Simplification

For all driven professionals, the desire to try and be as effective and productive as possible is a very powerful thing, and it is responsible for spurring a lot of innovation and professional momentum in the world at large. Nonetheless, one area where people frequently go wrong – and this is particularly the case for … Continue reading

Get New Customers For Your Business, With These Straightforward Tactics

In business, it is your customers that make the world go round. Indeed, without new customers, you cannot hope to sell your product or service no matter how good it is! Of course, that means any way you can increase the number of customers that come to you to spend money is a good thing. … Continue reading

Improve UX For A Better Business

How to improve the user experience? Here are some practical actions. When reading the pillars of user experiences, surely, some actions and strategies that allow promoting it come to mind. Precisely, here we will delve into those key practices that drive the User Experience and guarantee the achievement of great results. You should consider a … Continue reading

Facebook Business Promotion The Proper Way

Social media is the most widespread way of communicating with your customers (after email). Setting up a Facebook business page is simple, but now, what do you do? It’s time to start getting customers to connect and engage. But with so many other companies doing the same thing, what does it take to promote your … Continue reading

A Quick Introduction To QR Codes And How They Can Help Your Marketing

QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading

Maximizing Your Online Presence

Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading

Developing The SEO Strategy Your Business Needs

Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading

Why Is Web Design for E-Commerce So Important?

If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading

SEO Optimization for Small Business (or any business)

SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading

Consumer Gateway: Improving Your Customer Service Through Marketing

Have you considered your consumer gateway lately? As you expand your business, things start to come into focus. You begin to realize what the important part of the business really is for you.At the consumer gateway is pivotal to that. Everybody has their own opinion as to what’s important in customer relations and a consumer … Continue reading

7 Simple Ways to Improve Your SEO Strategies

SEO strategies are on every business owner’s lips right now. SEO has been in style for years and it certainly isn’t going anywhere fast. You have spend a long time refining your business plan, whether you are checking that you’re selling your product for the right price or you’re carrying out market research. But have … Continue reading

The Many Business Variables To Consider When Expanding

Business variables exist across every industry. So when business experts talk about the importance of constantly growing a company, what does that actually mean? Is it as simple as hiring more employees or opening a new branch? Well, those are both things that will contribute to the overall growth of a business. However, you have … Continue reading

How Blogging Can Build Your Business

When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy.   But if you want to add one thing that will boost … Continue reading

The Value Of Your Business: Selling Your Product For The Right Price

What is the right price for the goods and services you sell? This is one of the trickiest and most important elements of being in business. Is your pricing the right price? Regardless of what you are selling, the right price will help your product or service be successful in the market place. Getting your … Continue reading

boost office productivity

6 Ways to Boost Office Productivity

When you boost office productivity you also boost the empowerment, confidence and well-being of your team. But how can that be? Hannah Thomas explains.   In today’s competitive market, every company is doing their best to be as productive as possible. And it’s no news that your employees play the biggest part in this task. … Continue reading

luxury brand

A Luxury Brand Is A Cut Above: So What’s Needed To Market One?

The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading

content marketing advice

Content Marketing Advice: The Media and The Medium

Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading