brand building
innovative tech solutions

These Innovative Tech Solutions Are An Office ‘Must-Have’

Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading

marketing your business

Marketing Your Business By Promoting It’s Unique Features

Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading

small business

Top Five Industries for Starting A Small Business

Do you have aspirations of owning a small business, but aren’t sure what kind of company to start? There are many options out there so it’s smart to do some market research before jumping into the deep end. Certain business sectors are particularly suitable for startups. Some require little funding. Some are particularly easy to … Continue reading

social media

Bored of Social Media Marketing? Expand Your Horizons

Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading

improve productivity

Improve Productivity By Making A Few Simple Office Changes

Your office is a reflection of your business and the right environment can definitely improve productivity. It can indicate to your staff the way you want them to work and show visitors what your values are. Some offices are full of personality, while others can seem dull and cluttered. With a few simple changes, you … Continue reading

reputation issues

How To Stop Reputation Issues Damaging Your Business

Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading

online marketing

If Your Online Marketing Sucks, What Can You Do About It?

How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading

marketing methods

Genuine Marketing Methods Guaranteed to Impress Investors

Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors. These investors have the power to take your company towards exciting new … Continue reading

new tricks marketing

Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can

The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading

Does Your Startup Have What It Takes To Be A Good Earner?

Does Your Startup Have What It Takes To Be A Good Earner?

I know better than anyone that when you launch a business, you do so with the impression that it will become a success. Of course, you do, it’s only natural to be positive about your new venture – But does your startup have what it takes to be a good earner? If it doesn’t, what … Continue reading

What is CRM?

What Is CRM and Why Is It Important For Your Business?

If you’re not so clued-up about what is CRM, you might be wondering what on earth everyone’s going on about. Now is a great time to understand what CRM actually is. If you want to maintain a good relationship with your customers and improve profits, it’s an important consideration. To help you, there are three … Continue reading

boost your apps serp rankings

Simple Tricks To Boost Your App’s SERP Rankings

Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading

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Inspiration for Following Your Passion

Inspiration for Following Your Passion

Even the most ardent self-motivator needs inspiration from other successful people. This article from Creative 100 is a quick read of 20 stars and influencers who radiate creativity and get everyone excited. From Queen Bey and John Cena, it’s an eclectic mix of people, and you may not have heard of some of them. They … Continue reading

global stories

Two Global Stories To Change The World

I often see great global stories as I research my own stories and information for client projects. So today I decided to share two global stories that struck a chord with me, with you. You could say that this is public relations or viral promotion at work, and I guess it is. Public relations is … Continue reading

australian.entrepreneurs.1

Australian Entrepreneurs in NYC

Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading

Content Marketing

Do You Need Content Marketing?

What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed?   If so, then you still … Continue reading

thank you

A Simple ‘Thank You’ Will Be Appreciated

Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading

LIFEwithBIRD

LIFEwithBIRD : Exciting Additions to Your Wardrobe

Who said your business wardrobe had to be boring? Not me. LIFEwithBIRD is a premier Australian fashion label that brings innovation and a new direction to fashion. Whilst you may have to wear ‘corporate’ clothing if you are in professional services, such as legal, banking, accounting – in which case have a look at Boardroom … Continue reading

10 Useful Ways to Describe Your Business

10 Useful Ways to Describe Your Business

As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading