The 3 Reasons Why Targeted Ads Work

Targeted ads work! Today, people are connecting over the internet through social media. The platforms that they use to communicate with others are so accessible and easy to use that it has been changing the face of society. In a post-internet society, Facebook has become the most popular social platform. More than 2 billion active … Continue reading

Lost Your Mojo? 4 Ways to Find a Career that Truly Moves You

Lost your mojo? We feel you. When you were young, and people asked you what career path you wanted to take, you probably always had a ready answer. However, as you grow up, this may change due to life experiences and circumstances. You likely found yourself doing something different than you imagined. It’s possible you’ve … Continue reading

How to Remain In Control Of Your Business

All businesses start from a position of control. After all, it’s usually just one or two people, and it’s easy to feel like you’re in control of everything when you’re just kicking around ideas. But if the idea is good enough, then eventually, things may begin to feel a little overwhelming. You can feel as … Continue reading

Create A Permanent Home Working Office

It’s a trend – everyone is creating a permanent home working office. Many workers will be continuing to work from home, at least partly, after Covid-19 restrictions are reduced. Whether it’s full-time remote working or a hybrid approach, employees and business owners need to have a permanent home working office that’s a comfortable and productive … Continue reading

How To Get Started In Your Own Business

Do you run your own business? Prior to the coronavirus and Covid-19 pandemic, the vast majority of us worked for someone else. We’d head into a routine, nine to five office job or retail and hospitality job, work our hours and go home. This worked well for most. You get a set income. You get … Continue reading

Give Your Work Space A Make Over With These Tip

It is quite easy for office decor to seem dull and boring, especially in a rented work space if you are limited on what you can do. Making your work space more inviting, aesthetically pleasing and fun can actually increase motivation at work and help increase productivity. There are some simple and easy changes that … Continue reading

Tips That Will Boost Your New Pest Control Business

When starting a pest control business, you’ll be most effective if you check your local community’s needs and invest accordingly. A pest control business requires sufficient skills and knowledge; therefore, make sure you are well equipped to handle the pest problems you encounter. You’ll also need to invest in different equipment and chemicals depending on … Continue reading

Avoid these Mistakes When Online Brand Building for your Business

Online brand building has been important for many years. Small businesses should be re-creating and implementing an online brand building strategy annually. If you’re a business owner, then you probably know the importance of online brand building and creating a strong brand. But it is one thing knowing and quite another thing reaping those benefits. … Continue reading

Why You Should Sell To Your Existing Customers, Not New Ones

What’s the definition of an expanding business?  Most entrepreneurs will tell you that it’s one that’s gaining more customers over time. But that’s not necessarily true.  Think about it: would you rather have 100 customers paying $50 each, or 200 customers paying $10 each?  The answer is the former.  The reason is that company growth … Continue reading

Is Outsourcing Marketing Really Worth It?

Is outsourcing marketing really worth it? This is a question that might be on your mind, especially if you’re looking to save money in your business. Well, it depends. If you’re thinking about outsourcing marketing for your business, then there are five key considerations. If your business contains an in-house marketing team, it might be … Continue reading

Making Remote Working Work

Remote working has been commonplace for many freelancers and small businesses for years; however, it seems like it is here to stay with recent global changes.  And while you can enjoy the more flexible schedule, you might find it feels a little too lax. Time can run away from you; you can find you are … Continue reading

Improve Your Daily Workflow By Focusing on Simplification

For all driven professionals, the desire to try and be as effective and productive as possible is a very powerful thing, and it is responsible for spurring a lot of innovation and professional momentum in the world at large. Nonetheless, one area where people frequently go wrong – and this is particularly the case for … Continue reading

Get New Customers For Your Business, With These Straightforward Tactics

In business, it is your customers that make the world go round. Indeed, without new customers, you cannot hope to sell your product or service no matter how good it is! Of course, that means any way you can increase the number of customers that come to you to spend money is a good thing. … Continue reading

Improve UX For A Better Business

How to improve the user experience? Here are some practical actions. When reading the pillars of user experiences, surely, some actions and strategies that allow promoting it come to mind. Precisely, here we will delve into those key practices that drive the User Experience and guarantee the achievement of great results. You should consider a … Continue reading

Facebook Business Promotion The Proper Way

Social media is the most widespread way of communicating with your customers (after email). Setting up a Facebook business page is simple, but now, what do you do? It’s time to start getting customers to connect and engage. But with so many other companies doing the same thing, what does it take to promote your … Continue reading

A Quick Introduction To QR Codes And How They Can Help Your Marketing

QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading

Maximizing Your Online Presence

Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading

Developing The SEO Strategy Your Business Needs

Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading

Why Is Web Design for E-Commerce So Important?

If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading

SEO Optimization for Small Business (or any business)

SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading