content marketing advice

Content Marketing Advice: The Media and The Medium

Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading

workplace human error

How To Reduce Workplace Human Error Quickly

Workplace human error is a component of most businesses. Whilst some of these mistakes may be harmless, others could be costly both to your finances and to your reputation. Because humans aren’t like machines, there’s no easy to fix to workplace human error. However there are things you can do to reduce it and make it … Continue reading

employee benefits

Employees Benefits; Five You Should Be Offering

Employee benefits can make you stand out from other employers. If you want to attract and retain the right people, there are five employee benefits you should be offering. Something that adds value to any employment position is employee benefits. When an employee signs up for a job with you, they expect to receive compensation … Continue reading

brand fresh

Brand Fresh – Keeping It Real On Facebook (and everywhere)

Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades. One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use … Continue reading

your brand

Your Brand… and The People Who Make It Happen

Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading

Making Your Small Business Look More Professional

Making Your Small Business Look More Professional

It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading

marketing hacks

Clever Marketing Hacks Small Businesses Will Love

Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading

vibrant office ideas

Vibrant Office Ideas To Help A Boring Space

Vibrant office ideas aren’t about painting all the walls a headache inspiring red or orange. It is about productivity, brand management and increased sales. As the owner of an exciting, well designed small business, it can be easy to forget some of the smaller tasks, like vibrant office ideas, while pursuing the larger matters of … Continue reading

small business marketing

Small Business Marketing: Simple Money-Saving Ideas

Small business marketing is as varied as the people who own and manage a business. So how can small business marketing be distilled into a few important tips? This is how. Small business owners have to face a number of issues that entrepreneurs of more established companies simply don’t. The biggest is small business marketing … Continue reading

local market

Your Local Market; Take It By Storm!

Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading

niche marketing

Niche Marketing And How It Will Help Your Business

It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market.   This makes sense, to many people as it feels counter … Continue reading

Achieving Acoustic Comfort in the Office – Tips to Follow

Achieving acoustic comfort in the office has been written by Lana Hawkins exclusively for Insanely Clever Marketing. Lana is an Editor at smoothdecorator.com and a regular contributor to the Don’t Call Me Penny interior design blog.   Achieving Acoustic Comfort In The Office As you already know, there are numerous factors that can have either … Continue reading

strategy decisions

Important Strategy Decisions When Running a Business

Strategy decisions are the most important elements for business growth and success. Running a business is not easy especially when you have so much to do every single day. After all, your strategy decisions include actively pursuing clients, undertaking marketing, keeping accounts, controlling debt, and steady growth. So what else do you need to consider? … Continue reading

business idea

Taking Your Business Idea From Home To Location

Sometimes you just have to take a leap of faith when it comes to your business idea. Many businesses start at home in a little corner of your living room, or an office if you’re lucky. Future success often starts with you implementing your business idea and turning it into action. You nurture it every … Continue reading

equipment purchasing

Seven Steps To Successful Equipment Purchasing

Whatever sector your business is operating in, one of the crucial pillars supporting the success of what you do is your equipment purchasing. Ever heard the saying ‘a bad workman always blames his tools’? Well, while there is certainly some truth in that statement. It’s also the case that having the right tools can enhance … Continue reading

business productivity hacks

5 Business Productivity Hacks To Save You Time

Business productivity hacks will help you to increase productivity, improve cash flow, liaise better with suppliers, streamline your supply chain, and be more responsive. Every business owner can benefit from becoming more time-efficient. Whether you want to speed up tasks in order to get other tasks done or whether you simply want more free time … Continue reading

all entrepreneurs

The Stats And Facts All Entrepreneurs Need To Know

All entrepreneurs are in business to innovate, grow their business, activate change and create an impression in the marketplace. So what role do statistics and facts play in the success of an entrepreneur? There are stats and facts about everything. If you are into your fitness and love to go out running, then you will … Continue reading