Inspiration for Following Your Passion
global stories

Two Global Stories To Change The World

I often see great global stories as I research my own stories and information for client projects. So today I decided to share two global stories that struck a chord with me, with you. You could say that this is public relations or viral promotion at work, and I guess it is. Public relations is … Continue reading

australian.entrepreneurs.1

Australian Entrepreneurs in NYC

Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading

Content Marketing

Do You Need Content Marketing?

What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed?   If so, then you still … Continue reading

thank you

A Simple ‘Thank You’ Will Be Appreciated

Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading

LIFEwithBIRD

LIFEwithBIRD : Exciting Additions to Your Wardrobe

Who said your business wardrobe had to be boring? Not me. LIFEwithBIRD is a premier Australian fashion label that brings innovation and a new direction to fashion. Whilst you may have to wear ‘corporate’ clothing if you are in professional services, such as legal, banking, accounting – in which case have a look at Boardroom … Continue reading

10 Useful Ways to Describe Your Business

10 Useful Ways to Describe Your Business

As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading

Prospecting New Clients

Two Simple Rules for Prospecting New Clients

Did you know that prospecting is a process and, as a business development person, you will need to do it over and over again – approximately 500-1000 times in a year at least! Prospecting new clients is one of the most daunting tasks a small business owner has to face. There is a backlash against … Continue reading

decorating-your-home-office11

Ideas for Decorating Your Home Office

It’s a great feeling to move from the kitchen table to your own office when you start a business from home. You probably have some ideas for decorating your home office because you’ll likely spend a lot of time there. Most people use a spare bedroom or even  well-organized closet space as their first home … Continue reading

payslips

Payslips – 10 things that must be included

Originally posted on The savvy bookkeeping blog:
I’ve noticed that whenever someone in a movie is being set up on a blind date, it is always with “such and such from payroll”…which is followed by an eye-roll and much protesting.  Are payroll people that bad? We do, after all, process your pays – shouldn’t you…

Weird Tax Return Claims

Weird Tax Return Claims

Have you ever tried to claim something unusual on your tax return only to be stunned that the ATO actually said ‘Yes’? Sex toys, x-box consoles and even breast implants have been some of weird tax return claims approved by the Australian Tax Office (ATO). Whilst savvy taxpayers are learning more about that they can, … Continue reading

small space home office

Small Space Home Office

It’s a common Small Space Home Office problem; you work from home or you need a dedicated space to do work after-hours. Which in itself is hilarious, because when you run your own business there are no ‘after-hours’. But I digress. Many people do not have the luxury of dedicating an entire room, usually a … Continue reading

What NOT to do when business is tough

What NOT to do when business is tough

Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading

story ideas to gain media interest.4

Story Ideas to Gain Media Interest

You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading

9 rights you have as an employee

9 Rights You Have as an Employee

Originally posted on The savvy bookkeeping blog:
There are certain procedures and conditions an employer must have in place for their employees in Australia. Don’t be afraid to ask your employer for any of these things if they aren’t currently being provided – it may be the case that your employer didn’t know themselves. Payslips…

content marketing

Content Marketing – Do You Need It?

As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading

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She Lion Roars for Corporate Women

Are you a woman in business? Then She Lion roars for you. If you are anything like me, you probably have lots of handbags and a few you use regularly. At last count I had 45… ooops, that’s a bit embarrassing – but when you take into consideration bags for day, bags for night, casual … Continue reading

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Simple Ways To Segment Your Market : Part Two

In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading

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Simple Ways to Segment Your Market : Part One

Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading

marketing-tips-valentines-online-shop

Valentine’s Day Marketing Tips for Your Online Shop

I saw this article and wanted to share it with you. It has some great tips and also keyword phrases being searched for by both men and women for Valentine’s Day. Enjoy. #marketing #ValentinesDay #onlineshops #Etsy #onlineshopping Source: Valentine’s Day Marketing Tips for Your Online Shop

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Public Relations in the Marketing Mix

Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading

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