7 Simple Ways to Improve Your SEO Strategies

SEO strategies are on every business owner’s lips right now. SEO has been in style for years and it certainly isn’t going anywhere fast. You have spend a long time refining your business plan, whether you are checking that you’re selling your product for the right price or you’re carrying out market research. But have … Continue reading

The Many Business Variables To Consider When Expanding

Business variables exist across every industry. So when business experts talk about the importance of constantly growing a company, what does that actually mean? Is it as simple as hiring more employees or opening a new branch? Well, those are both things that will contribute to the overall growth of a business. However, you have … Continue reading

How Blogging Can Build Your Business

When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy.   But if you want to add one thing that will boost … Continue reading

The Value Of Your Business: Selling Your Product For The Right Price

What is the right price for the goods and services you sell? This is one of the trickiest and most important elements of being in business. Is your pricing the right price? Regardless of what you are selling, the right price will help your product or service be successful in the market place. Getting your … Continue reading

boost office productivity

6 Ways to Boost Office Productivity

When you boost office productivity you also boost the empowerment, confidence and well-being of your team. But how can that be? Hannah Thomas explains.   In today’s competitive market, every company is doing their best to be as productive as possible. And it’s no news that your employees play the biggest part in this task. … Continue reading

luxury brand

A Luxury Brand Is A Cut Above: So What’s Needed To Market One?

The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading

content marketing advice

Content Marketing Advice: The Media and The Medium

Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading

workplace human error

How To Reduce Workplace Human Error Quickly

Workplace human error is a component of most businesses. Whilst some of these mistakes may be harmless, others could be costly both to your finances and to your reputation. Because humans aren’t like machines, there’s no easy to fix to workplace human error. However there are things you can do to reduce it and make it … Continue reading

employee benefits

Employees Benefits; Five You Should Be Offering

Employee benefits can make you stand out from other employers. If you want to attract and retain the right people, there are five employee benefits you should be offering. Something that adds value to any employment position is employee benefits. When an employee signs up for a job with you, they expect to receive compensation … Continue reading

brand fresh

Brand Fresh – Keeping It Real On Facebook (and everywhere)

Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades. One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use … Continue reading

your brand

Your Brand… and The People Who Make It Happen

Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading

Making Your Small Business Look More Professional

Making Your Small Business Look More Professional

It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading

marketing hacks

Clever Marketing Hacks Small Businesses Will Love

Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading

vibrant office ideas

Vibrant Office Ideas To Help A Boring Space

Vibrant office ideas aren’t about painting all the walls a headache inspiring red or orange. It is about productivity, brand management and increased sales. As the owner of an exciting, well designed small business, it can be easy to forget some of the smaller tasks, like vibrant office ideas, while pursuing the larger matters of … Continue reading

small business marketing

Small Business Marketing: Simple Money-Saving Ideas

Small business marketing is as varied as the people who own and manage a business. So how can small business marketing be distilled into a few important tips? This is how. Small business owners have to face a number of issues that entrepreneurs of more established companies simply don’t. The biggest is small business marketing … Continue reading

local market

Your Local Market; Take It By Storm!

Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading

niche marketing

Niche Marketing And How It Will Help Your Business

It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market.   This makes sense, to many people as it feels counter … Continue reading

Achieving Acoustic Comfort in the Office – Tips to Follow

Achieving acoustic comfort in the office has been written by Lana Hawkins exclusively for Insanely Clever Marketing. Lana is an Editor at smoothdecorator.com and a regular contributor to the Don’t Call Me Penny interior design blog.   Achieving Acoustic Comfort In The Office As you already know, there are numerous factors that can have either … Continue reading