Why Is Web Design for E-Commerce So Important?

If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading

SEO Optimization for Small Business (or any business)

SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading

Consumer Gateway: Improving Your Customer Service Through Marketing

Have you considered your consumer gateway lately? As you expand your business, things start to come into focus. You begin to realize what the important part of the business really is for you.At the consumer gateway is pivotal to that. Everybody has their own opinion as to what’s important in customer relations and a consumer … Continue reading

7 Simple Ways to Improve Your SEO Strategies

SEO strategies are on every business owner’s lips right now. SEO has been in style for years and it certainly isn’t going anywhere fast. You have spend a long time refining your business plan, whether you are checking that you’re selling your product for the right price or you’re carrying out market research. But have … Continue reading

The Many Business Variables To Consider When Expanding

Business variables exist across every industry. So when business experts talk about the importance of constantly growing a company, what does that actually mean? Is it as simple as hiring more employees or opening a new branch? Well, those are both things that will contribute to the overall growth of a business. However, you have … Continue reading

How Blogging Can Build Your Business

When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy.   But if you want to add one thing that will boost … Continue reading

The Value Of Your Business: Selling Your Product For The Right Price

What is the right price for the goods and services you sell? This is one of the trickiest and most important elements of being in business. Is your pricing the right price? Regardless of what you are selling, the right price will help your product or service be successful in the market place. Getting your … Continue reading

boost office productivity

6 Ways to Boost Office Productivity

When you boost office productivity you also boost the empowerment, confidence and well-being of your team. But how can that be? Hannah Thomas explains.   In today’s competitive market, every company is doing their best to be as productive as possible. And it’s no news that your employees play the biggest part in this task. … Continue reading

luxury brand

A Luxury Brand Is A Cut Above: So What’s Needed To Market One?

The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading

content marketing advice

Content Marketing Advice: The Media and The Medium

Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading

workplace human error

How To Reduce Workplace Human Error Quickly

Workplace human error is a component of most businesses. Whilst some of these mistakes may be harmless, others could be costly both to your finances and to your reputation. Because humans aren’t like machines, there’s no easy to fix to workplace human error. However there are things you can do to reduce it and make it … Continue reading

employee benefits

Employees Benefits; Five You Should Be Offering

Employee benefits can make you stand out from other employers. If you want to attract and retain the right people, there are five employee benefits you should be offering. Something that adds value to any employment position is employee benefits. When an employee signs up for a job with you, they expect to receive compensation … Continue reading

brand fresh

Brand Fresh – Keeping It Real On Facebook (and everywhere)

Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades. One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use … Continue reading

your brand

Your Brand… and The People Who Make It Happen

Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading

Making Your Small Business Look More Professional

Making Your Small Business Look More Professional

It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading

marketing hacks

Clever Marketing Hacks Small Businesses Will Love

Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading

vibrant office ideas

Vibrant Office Ideas To Help A Boring Space

Vibrant office ideas aren’t about painting all the walls a headache inspiring red or orange. It is about productivity, brand management and increased sales. As the owner of an exciting, well designed small business, it can be easy to forget some of the smaller tasks, like vibrant office ideas, while pursuing the larger matters of … Continue reading

small business marketing

Small Business Marketing: Simple Money-Saving Ideas

Small business marketing is as varied as the people who own and manage a business. So how can small business marketing be distilled into a few important tips? This is how. Small business owners have to face a number of issues that entrepreneurs of more established companies simply don’t. The biggest is small business marketing … Continue reading