Posted by Penelope Herbert on February 6, 2023 · Leave a Comment
Starting and maintaining a successful team would take a lot of work. But with careful planning and execution, it can be done. This guide will discuss the essential steps you need to take to create and sustain a high-performing team. We cover everything from recruiting and training new employees to keeping your team motivated and … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with clever business advice, collaboration, communication, employees, hiring, incentives, motivation, onboarding, productivity, staff training, team building, teamwork, training
Posted by Penelope Herbert on November 26, 2018 · Leave a Comment
Workplace human error is a component of most businesses. Whilst some of these mistakes may be harmless, others could be costly both to your finances and to your reputation. Because humans aren’t like machines, there’s no easy to fix to workplace human error. However there are things you can do to reduce it and make it … Continue reading →
Filed under Communications · Tagged with apps, automation, communication, conflict resolution, emergency, employees, empowering staff, grammerly, handbook, health, health and safety, human error, insurance, intermax, internal communications, mistakes, quickbooks, safety, security, signage, staff, staff relations, training
Posted by Penelope Herbert on April 24, 2018 · Leave a Comment
Boost business by making your office more efficient. Sounds simple. But how do you achieve it whilst minimising downtime to keep on your business success track? Commercial office spaces form the heartbeat of your business venture. Therefore, they are an area you can’t ignore when you need upgrades to boost business. If you are going … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with accounts, budget, communication, costs, cutting costs, efficiency, employees, freelancers, Marketing, marketing communications, office design, office space, outsourcing, running costs, staff, storage
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on January 19, 2018 · Leave a Comment
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, communication, digital marketing, google, https, insurance, marketing communications, online shopping, public relations, security, SEO, trust, website, website content
Posted by Penelope Herbert on January 5, 2018 · Leave a Comment
Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being creative, brainstorming, clients, collaboration, communicating with clients, communication, creating more sales, creative, digital marketing, employees, Facebook, google, keeping clients, Marketing, marketing team, new year, office design, office space, sales, shadowing, social media, strategic marketing, team building, teamwork
Posted by Penelope Herbert on December 28, 2017 · Leave a Comment
Let’s be honest, wherever you go, you are bombarded with technology. Perhaps too much so, but there are clever ways technology can enhance your business. The opportunities on offer because of technology can make businesses run far more efficiently. And for the most part, businesses are taking advantage of whatever technological upgrades come their way. … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with automation, blog, blogging, communicating with customers, communication, customers, explainer videos, Facebook, files, Fitbit, global, google, health, latest technology, paper, performance, printing, productivity, smart watch, smartphone, social media, technology, Twitter, video, Videos, Vlogging, vlogs, website, website content
Posted by Penelope Herbert on December 23, 2017 · Leave a Comment
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, business growth, call to action, communicating with customers, communication, creating more sales, customer satisfaction, Customer Service, customers, e-commerce, empowering staff, feedback, financials, google, growth, marketing communications, premises, responsiveness, sales, SEO, small business, social media, social media management, staff, startup, startups, website, website content
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, charity, communication, community, creaing more sales, creating new business, employees, employers, empowering staff, engagement, home office, learning, marketing communications, me time, money, new skills, new year, public relations, resolutions, sales, staff, team building
Posted by Penelope Herbert on December 7, 2017 · Leave a Comment
Working for a bad boss can be hell. Anyone can get to a superior position, but not everyone has the leadership skills necessary for the role. Whilst a bad boss could simply be incompetent, in most cases it’s an issue of bullying or micromanaging that is the problem.I know this situation first hand, unfortunately. You … Continue reading →
Filed under Public Relations · Tagged with boss, bullying, communication, conflict, conflict resolution, employees, employer, employment, empowering staff, internal communications, intimidation, new job, public relations, sexual harassment, staff, staff management, staff relations, workplace culture
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website