Posted by Penelope Herbert on November 13, 2018 · Leave a Comment
Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with aptitude, being the boss, boss, brand, brand ambassadors, brand fit, Brand Personality, Branding, content marketing, customer, customer satisfaction, Customer Service, employees, ethics, existing customers, motivation, new customers, team building, teamwork, training, values
Posted by Penelope Herbert on October 13, 2018 · Leave a Comment
It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading →
Filed under Shoestring Marketing · Tagged with answering service, being entrepreneurial, being found on the internet, being the boss, boss, customer satisfaction, customers, home office, internet, moving office, office, packaging, small business, virtual, website, website content, website design
Posted by Penelope Herbert on September 19, 2018 · Leave a Comment
Strategy decisions are the most important elements for business growth and success. Running a business is not easy especially when you have so much to do every single day. After all, your strategy decisions include actively pursuing clients, undertaking marketing, keeping accounts, controlling debt, and steady growth. So what else do you need to consider? … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being the boss, boss, Business, business growth, business plans, debt, growth, investment, investors, Marketing, marketing strategy, running costs, small business, strategy, vision
Have you recently launched a new business venture? Would you like to make sure you beat the competition and gain as much attention as possible in the digital world? Then you need new business essentials. You’ve come to the right place today because there is some excellent information on this page. Below, you will … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being the boss, boss, business owner, content marketing, creating new business, Facebook, google, Google adwords, Google Analytics, investment, market research, Marketing, new business, online, selling online, small business, social media, Twitter, website builder
Posted by Penelope Herbert on March 29, 2018 · Leave a Comment
If you decide to run a business, you obviously want to make a success of it. So why would anyone employ business sabotage tactics? Probably because they don’t realise they are doing it. When you first start a small business, you might be on your own. However, as you grow it’s up to you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being ambitious, being the boss, bookeeping, boss, Branding, budget, business growth, business plan, easy business ideas, finances, new business, owning a business, protecting your business, public relations, sabotage, small business, start up, startup, startups, support
Posted by Penelope Herbert on February 9, 2018 · Leave a Comment
Entrepreneurial life is challenging, and anyone who tells you different is obviously not experienced in that realm. It can also be immensely rewarding provided you work hard and maintain yourself well. There are ways to make your entrepreneurial life smooth and functional which can allow you to meet the eventual difficulties that are sure to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, being the boss, boss, customers, customers service, employees, honesty, Marketing, marketing strategy, outsourcing, public relations, small business, teamwork, virtual, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on February 3, 2018 · Leave a Comment
Do you dream of running your own business? Let’s take some tips from the construction industry which may work for you. Taking your career to the next level, running your own business and breaking out on your own in the construction industry may have been a dream for you forever. But while you’ve got stars in … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with balance, being the boss, boss, building, construction, employees, hiring, leadership, motivation, new business, public relations, risk, sales, small business, staff, start up, startup, strategy
Posted by Penelope Herbert on December 7, 2017 · Leave a Comment
Working for a bad boss can be hell. Anyone can get to a superior position, but not everyone has the leadership skills necessary for the role. Whilst a bad boss could simply be incompetent, in most cases it’s an issue of bullying or micromanaging that is the problem.I know this situation first hand, unfortunately. You … Continue reading →
Filed under Public Relations · Tagged with boss, bullying, communication, conflict, conflict resolution, employees, employer, employment, empowering staff, internal communications, intimidation, new job, public relations, sexual harassment, staff, staff management, staff relations, workplace culture
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business