Free Trials And Why Your Services Business Needs Them

free trials

If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials.   Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading

Social Media for Business: Getting It Right

Social Media for Business

Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading

Networking Events That Weave A Web Of New Clients

networking events

Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading

What Makes A Great Multi Channel Marketing Campaign?

multi channel marketing

Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading

A Word Of Advice For Event Managers: The Customer Is Always Right

the customer is always right

You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time.   The bottom line is that you should give people products that they want, not what you think they need. … Continue reading

Has Your Business Outgrown Itself?

Has Your Business Outgrown Itself?

When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading

Is Your Business Website Boring?

Is Your Business Website Boring?

Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading

Building Trust In Your Business

Building Trust In Your Business

Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading

Business Costs: Can You Cut Them?

business costs

Business costs are the one constant when you run a business. So, if one thing is true about the world of business, it is that – for the most part – it revolves around money.   Why do people get involved in business if not to make cash? No-one is looking for a quick cash … Continue reading

A Call To Action You Can’t Help But Click

call to action

The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading

Marketing By Value, Which Strategy Wins?

marketing by value

Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer.   There are lots of different options when it comes to marketing. For instance, you can … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

Do You Want A Workplace That Wins You Sales?

workplace that wins you sales

Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right.   More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading

Do Your Employees Need To Show Better Customer Service? Here’s How They Can

better customer service

In competitive times, better customer service will always keep you ahead of your competitors. If you want your employees to do more and achieve more, you should focus on how they deal with customers. After all, your customers are the ones that matter more than anyone else. If you can’t keep them happy, your business … Continue reading

When It Comes To Websites, Beauty Sells

Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading

An Event : The Best Marketing Technique You’ve Never Tried

The Best Marketing Technique

Every business owner is well aware of just how important marketing is to the success of their business. Your business simply can’t survive without customers. And without a fantastic marketing strategy, you’re never going to be able to get their attention and draw them in.   The right marketing campaign can double the number of … Continue reading

Here’s Where Your Marketing Dollars Need To Go

marketing dollars

Marketing dollars? What are they?   There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading

Making A Product The Market Can’t Get Enough Of

Making A Product The Market Can't Get Enough Of

Making A Product The Market Can’t Get Enough Of : The product itself is the main component of its own success. However, creating a great product, understanding your target market and their needs, doesn’t guarantee getting a great result. You’re also going to have to make that product easier to buy. So, let’s look at … Continue reading

Humanize Your Brand with These Three Tips

humanize your brand

Making your business relatable is a common conundrum many CEOs face in their professional careers. Unless you are working in a B2B industry, your potential customers and clients are simply going to be average Joe’s, who just want to know if you can get the job done for them. Any fancy business talk, analytical graphs … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading