It is essential for every business to have a website. Especially with more customers preferring to shop online. Having a website will boost your business visibility and ensure you do not lose out to other businesses that do offer online services. You won’t want your business website to turn off customers. Instead, you will want … Continue reading →
Filed under Advertising + Promotional · Tagged with call to action, code writing, customers, data, fresh marketing data, keywords, marketing communications, Marketing Planning, marketing strategy, metadata, online shopping, SEO, shopping online, web design, web hosting, website content, website design
QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading →
Filed under Advertising + Promotional · Tagged with communicating with customers, digital, digital marketing, fresh marketing data, google, Google Analytics, google maps, internet marketing, marketing campaign, marketing communications, Marketing Planning, marketing strategy, online promotions, promotions, QR code, sales, small business, snap chat, social media, vcard, video
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on August 20, 2017 · Leave a Comment
When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, data, fresh marketing data, google, Google Analytics, insanely clever marketing, internet marketing, marketing communications, online, Research, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, split testing, strategic marketing, strategy, surveys, viral advertising, Working ON your business
Posted by Penelope Herbert on November 22, 2016 · 2 Comments
Once you find your business has reached a certain level of success on the market, you might think about slowing down. But that would be the mistake. In fact, going full steam ahead is a good idea if you want to expand your business and continue to be profitable. One of the worst things that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Business, clever business advice, creating new business, fresh marketing data, guerilla marketing, investment, investors, marketing communications, originality, Planning, presentations, professional image, small business, trade shows, Working ON your business
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Posted by Penelope Herbert on August 25, 2016 · 1 Comment
The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading →
Filed under Advertising + Promotional · Tagged with blogging, content creation, digital marketing, explainer videos, fresh marketing data, live streaming, reblogging, search engines, SEO, social media management, Videos, viral advertising, viral marketing