All businesses start from a position of control. After all, it’s usually just one or two people, and it’s easy to feel like you’re in control of everything when you’re just kicking around ideas. But if the idea is good enough, then eventually, things may begin to feel a little overwhelming. You can feel as … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, business owner, business plan, business skills, clever business advice, health, mental health, running costs, small business, staff, staff relations
Posted by Penelope Herbert on September 24, 2018 · Leave a Comment
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, business skills, clever business advice, communicating with customers, creating more sales, customer satisfaction, customers, digital marketing, google, Google adwords, Google Analytics, google my business, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, medical, motivation, PPC, PPC ads, sales, sales pipeline, search engines, skill set, value
Don’t be confused about small business advertising alternatives. There are so many articles out there advising on how to advertise your small business, check out these suggestions and see if they’ll be right for you. The majority of advertising advice seems to focus on direct, online advertising, such as pay-per-click (or PPC) advertising and search … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, brand fit, Brand Personality, Branding, Business, clever business advice, leads, partnerships, Pinterest, promotional products, promotions, small business, small business promotional ideas, viral advertising, work vehicles
Starting a new business is always going to be scary in one way or another. You’re never going to experience a start to a new business that isn’t daunting and fraught with difficulties; that’s just the way it is. However, that doesn’t mean you should hold back from getting your company off the ground. All … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, being the boss, budget, Business, business growth, business plan, clever business advice, competitors, employees, finances, insanely clever marketing, motivation, new business, office space, owning a business, profitability, profits, small business, teamwork, workplace culture, workplace safety
Posted by Penelope Herbert on April 18, 2018 · Leave a Comment
Is there anything worse than when a critical application goes down? A lot of time is wasted getting to the bottom of the problem and rectifying it. Office downtime can lead to bad user experience, which can even result in customers lost. Ultimately, it costs your business money! To prevent office downtime from happening, you … Continue reading →
Filed under Customer Service · Tagged with backup, business growth, business plan, cascading failure, clever business advice, clients, code, code writing, cusromers, customer satisfaction, Customer Service, dependency, deployment, domain failure, load shedding, networks, outage, overload, power failure, profitabiloity, profits, retry spikes, sharding, technology
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on February 27, 2018 · Leave a Comment
Do you run a service-based business? Before you even come up with your original business idea, there’s one thing you have to consider. Will I start a business that sells products, or will I start one that focuses more on selling services? I’m not going to list all the different business ideas in this realm. … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Brand Personality, Branding, business plans, clever business advice, creating more sales, creating new business, Customer Service, customers, easy business ideas, insanely clever marketing, protecting your business, selling online, small business, small business sales, stock, unique selling point
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
All employers must understand the importance of job satisfaction if they want to retain their best workers and attract talented employees to their companies. The issue is that many people get it wrong, and they end up ruining their commercial ambitions. While job satisfaction is an objective thing; there are some excellent recommendations below that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with automation, benefits, brand ambassadors, Business, clever business advice, communications, creating more sales, employees, employer, equipment, happy, health and safety, latest technology, new job, productivity, public relations, retention, safety, salary, satisfaction, small business, technology, workers, Working ON your business, workplace safety
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communicating with clients, communications, crisis communication, crisis planning, customer satisfaction, Customer Service, customers, public relations, recovering from a crisis, reputation, small business, training, Working ON your business
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on October 28, 2017 · Leave a Comment
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, communicating with clients, communicating with customers, corporate events, customers, event management, events, Facebook, gifts, live streaming, new customers, online promotions, Pokomon, promotions, small business, small business promotional ideas, social media, strategic marketing, virtual, Working ON your business
Posted by Penelope Herbert on October 17, 2017 · Leave a Comment
Business boredom will kill your venture long before you lose customers. So how do you get out of the boredom bog? The excitement of starting a business is enough to keep you going in the beginning. It’s tough, but there’s a lot to do, and you’re determined to make it a success. But there can … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boredom, Brand Personality, clever business advice, communications, creating new business, customers, easy business ideas, employees, employer, IT, latest technology, micromanaging, protecting your business, small business, technology, Working ON your business
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, angel investors, business loan, clever business advice, creating more sales, creating new business, crowdfunding, debt, finances, financials, insanely clever marketing, loan, Marketing, marketing communications, protecting your business, Research, sales, sales pipeline, small business, startups, success
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
(Don’t) Curb Your Enthusiasm! What To Do If You Feel Like Giving Up On Your Business Do you have boundless passion for your business? A lot of entrepreneurs would consider that to be a stupid question, but it’s a valid one. Lots of entrepreneurs find themselves feeling fatigued in one way or another. It can … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, Branding, business fun, business growth, business skills, clever business advice, insanely clever marketing, protecting your business, small business, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on September 29, 2017 · Leave a Comment
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, clever business advice, communicating with customers, creating more sales, customers, downsize, marketing communications, new customers, online promotions, recession busting tips, sales, sales calls, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, upsize, Working ON your business
Posted by Penelope Herbert on September 22, 2017 · Leave a Comment
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, bids, Branding, call to action, clever business advice, creating more sales, CTR, digital marketing, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, recession busting tips, sales, SEO, SERP rankings, Shoestring Marketing, small business, small business sales, viral marketing, website content
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
” Learn Code ” probably isn’t high on your list of business priorities. In fact, learning code likely hasn’t even made your top 100 of business must-do’s. Well, now might be the time to proritise it. In business, it takes more than one team to make up a successful and profitable company. There are a … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, business skills, clever business advice, code, code writing, Customer Service, digital marketing, empowering staff, hiring, Marketing, new skills, SEO, small business, staff, website content
