Why You Should Sell To Your Existing Customers, Not New Ones
What’s the definition of an expanding business? Most entrepreneurs will tell you that it’s one that’s gaining more customers over time. But that’s not necessarily true. Think about it: would you rather have 100 customers paying $50 each, or 200 customers paying $10 each? The answer is the former. The reason is that company growth … Continue reading
Improve UX For A Better Business
How to improve the user experience? Here are some practical actions. When reading the pillars of user experiences, surely, some actions and strategies that allow promoting it come to mind. Precisely, here we will delve into those key practices that drive the User Experience and guarantee the achievement of great results. You should consider a … Continue reading
SEO Optimization for Small Business (or any business)
SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading
Content Marketing Advice: The Media and The Medium
Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading
Business Trip Planning for Seamless Success
Business trip planning, like every other element of being in business, requires careful consideration and strategy. Getting it right means less stress and more time for making sales. Nowadays, the world is doing business in a bigger way than ever before. Whilst there are more communication options available, there is still great value in traveling … Continue reading
Resurrection: Bringing You Business Back from The Dead
Business resurrection is possible even when you’re faced with a seemingly impossible task. Building a successful small business is hard work, and there’s nothing worse than seeing it come to an end. You may feel helpless as sales figures plummet and the venture hurtles towards a nasty crash. However, an intervention with some resurrection advice … Continue reading
Business Blogging: Making It Work for Your Brand
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading
Collaborative Working Strengthens Your Marketing Efforts
Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading
Business Reputation Taken A Hit? Here’s What You Can Do
As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading
A Manifesto On Moving Your Business Headquarters
The headquarter or HQ of your business is the beating heart of your company. It where you meet clients, produce your product, and usually where everyone gets together to solve problems and come up with new ideas. That means it needs to be right, and for some business, that leads to them moving from one … Continue reading
From Sole Trader To An Agency
From Sole Trader To An Agency – Here’s How You Make The Leap For many freelancers, working as a sole trader is enough of a challenge for them. But there are those who crave for more opportunities, and want to take their trades even further. Does that sound like you? Well, if you are currently … Continue reading
Successful Marketing Event Checklist
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading
5 Event Trends Businesses Have To Hurdle
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading
Basics of Writing for the Internet
Basics of Writing for the Internet The days of print writing aren’t quite dead, but they’re definitely in sharp decline. In the 21st Century, more people consume their media – including their articles – via the internet than in any other form. That can be good news for you, as it means you’ve got fewer … Continue reading
Reliable Marketing Options for Your Budget
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading
Gain The Upper Hand Against Your Competitors
Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading
Free Trials And Why Your Services Business Needs Them
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading
What Makes A Great Multi Channel Marketing Campaign?
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading
Customers Aren’t Stupid – Make A Real Impact With Your Marketing
Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading
A Word Of Advice For Event Managers: The Customer Is Always Right
You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time. The bottom line is that you should give people products that they want, not what you think they need. … Continue reading
Insanely Clever Marketing 