How to Market Your Website to the Top of Google Search Results
The importance of search engines is well-known to everyone. 75% of online activity begins at search engines. Yet, few people look past the first page of results when they’re searching for something. So, getting your business to that holy grail of a first page is essential for a successfully run business. There are a variety … Continue reading
The 3 Reasons Why Targeted Ads Work
Targeted ads work! Today, people are connecting over the internet through social media. The platforms that they use to communicate with others are so accessible and easy to use that it has been changing the face of society. In a post-internet society, Facebook has become the most popular social platform. More than 2 billion active … Continue reading
Maximizing Your Online Presence
Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading
Developing The SEO Strategy Your Business Needs
Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading
SEO Optimization for Small Business (or any business)
SEO optimization is something every business needs to be on top of. It’s not a set-and-forget option. If you really want to get noticed by Google, and therefore your customers, you need to keep working on your SEO optimization. Here’s how. Keeping your business at the top of the search results pile is not a … Continue reading
Content Marketing Advice: The Media and The Medium
Content marketing advice is ever-changing as platforms, algorithms, markets and technology changes. So when it comes to media and the medium, how do you create the best approach to content for yuor marketing campaigns? Content, it’s the dreaded C-word that we can overthink until we are blue in the face! Content is such an ever-changing … Continue reading
Taking Your Business Idea From Home To Location
Sometimes you just have to take a leap of faith when it comes to your business idea. Many businesses start at home in a little corner of your living room, or an office if you’re lucky. Future success often starts with you implementing your business idea and turning it into action. You nurture it every … Continue reading
The Nuts And Bolts Of New Digital Marketing
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading
Outdated SEO Practices to Avoid
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading
Does Your Website Turn Off Customers? Find Out Right Now
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading
A Startup’s Guide To Improving Your Online Presence
With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence. There are constant changes to social media algorithms and search engines that it can be hard to get your brand … Continue reading
Marketing By Value, Which Strategy Wins?
Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer. There are lots of different options when it comes to marketing. For instance, you can … Continue reading
Take Your Business to the Next Level
Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level. This may mean doing things you’ve never … Continue reading
The Elements of Successful Search Marketing
Are you aware of any of the elements of successful search marketing? A lot of businesses are aware of the importance of search engine optimization – or SEO – and invest a significant amount of their money into trying to rank highly for specific search terms and keywords. It’s an important aspect of any … Continue reading
Insanely Clever Marketing 