Niche Marketing And How It Will Help Your Business

niche marketing

It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market.   This makes sense, to many people as it feels counter … Continue reading

Savvy Business Strategies For Green-Minded Entrepreneurs

Green-Minded Entrepreneurs

Green-Minded entrepreneurs are finding success with a mindset that takes people and the planet into consideration. So… do you have what it takes to join other Green-Minded Entrepreneurs? These days, the environment is a big deal for everyone, even entrepreneurs and especailly green-minded entrepreneurs. Now that the public awareness of human’s impact on the planet … Continue reading

The Realities Of Being A Product-Driven Business

product-driven business

Do you have a product-driven business? On the surface, it seems like product development businesses are the simplest of all. But are they really? Seemingly, a product-driven business operates with a very basic structure: The company produces a product, to their own exact designs and specifications. The company then directly sells the product to customers. This … Continue reading

3 Surprising Things You Will Learn During Product Development

product development

When your business is going through product development, it’s an exciting time. Your mind is whirring with so many ideas it can feel like you’re struggling to catch up. You’re at the point of the genesis of something new, and it feels special. In the midst of all the product develoment excitement, you will also … Continue reading

Is Your Website Living Up To Its Full Potential

Is Your Website Living Up To Its Full Potential

Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading

Business Trip Planning for Seamless Success

business trip planning

Business trip planning, like every other element of being in business, requires careful consideration and strategy. Getting it right means less stress and more time for making sales. Nowadays, the world is doing business in a bigger way than ever before. Whilst there are more communication options available, there is still great value in traveling … Continue reading

Smart Money Saving Tips for Small Buisness

money saving

Money saving is often high on the list of small business reforms. As a business owner, you will know all too well that money is precious. Everything you spend contributes to the level of profit your business achieves. That’s why it’s important to keep an eye on money saving and reducing unnecessary spending in your … Continue reading

Growing Startups On A Successful Path

growing startups

Growing startups can be variously successful based on a variety of factors including marketing, timing, innovation, target audience and funding. Startups can be very difficult to open and run. This is because they are predicated on the notion that a limited role structure, limited tools to achieve business operations and limited funding are of no … Continue reading

The Hardest Things About Running Your Own Business

running your own business

Do you dream of running your own business? Let’s take some tips from the construction industry which may work for you. Taking your career to the next level, running your own business and breaking out on your own in the construction industry may have been a dream for you forever. But while you’ve got stars in … Continue reading

Great Examples of Co-Branding (And What You Can Learn From Them)

co-branding

C0-branding is the new way to protect your brand while building a business. So how do you do it successfully? Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business. Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in … Continue reading

Collaborative Working Strengthens Your Marketing Efforts

collaborative working

Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading

What Does It Take To Set Up A Business From Scratch?

set up a business from scratch

To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading

Does Your Website Turn Off Customers? Find Out Right Now

Does Your Website Turn Off Customers?

When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading

New Year Resolutions You Should Make For Your Business

new year resolutions

We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading

Money Matters: Getting Your Startup’s Finances In Order

Money Matters

There’s something very romantic about the idea of setting up your own business. While it’s true that being your own boss can bring you unbridled joy, it’s simplistic to think that running a company is a walk in the park. One of the greatest hurdles you’ll come across when taking the plunge and trying to … Continue reading

Reduce Your Marketing Spend Without Reducing the Results

marketing spend

Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading

Successful Marketing Event Checklist

successful marketing event

You will need a successful marketing event checklist to ensure your promotion  hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading

Ready, Set, Go! How To Stop Your Business Falling At The First Hurdle

ready set go

Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading

The Sales Funnel: The Marketing Model You Need

sales funnel

As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading