Is Your Website Living Up To Its Full Potential

Posted by Penelope Herbert on June 7, 2018 · 1 Comment 

Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit.

Your website might look great, but there’s a lot more to a website than appearance. Want to know if your website is living up to its full potential? Learn more about some of the ways to create a more effective website below.

Incorporate the latest design trends

Looks aren’t everything, but they do help when making that first impression on a web user. Websites are always changing, and if you want your business to remain relevant and competitive, you’re going to need to keep up with the latest web design trends. Try consulting with web experts to see if your website can benefit from an overhaul and embrace a cutting edge design.

Remember to keep your design clean and simple to avoid problems with speed and buffering. Nothing turns web visitors away quicker than a website that takes an age to load.

Overhaul your SEO strategy

You might have heard about SEO (search engine optimization), but do you actually know what it means? If you’re not using it, you could be missing out on potentially high visitor numbers reaching your website. SEO will help to boost your search engine rankings, using keywords relevant to your business that will make it easier for people to find you online. SEO specialists Web Optimizers can help you to fine-tune your SEO strategy to deliver some great results. It’s important to remember that SEO isn’t a one-off, and it should form a lasting part of your online plan.

Make your website mobile-friendly

More and more people are choosing portable devices to browse online. This is great for ensuring greater online accessibility, but it means nothing if your business’ website isn’t optimized for mobile.

There are many benefits of optimizing your website for mobile, which include providing a better user experience, improved interaction and puts you in a league with some of the world’s biggest businesses.

Optimizing your website for mobile is much more cost-effective than developing an app, and could provide a high ROI compared to what you’d spend on an app.

Sum up who you are and what you do

People’s browsing time is precious, and you need to be able to hook in visitors quickly to be able to hold their attention. If you fail, they’ll move onto somewhere else.

People shouldn’t have to guess who you are when they come to your webpage, so help them out with a clear mission statement that sets out who you are and what you do.

It will help sum up what your business can offer the visitor, and save both theirs and your time if it’s not what they need.

Add a blog

Does your website have a blog? If not, you could be missing out on a fantastic opportunity to connect with your visitors as well as miss out on a top marketing tool.

Among the many benefits of blogging for businesses are that it could help to increase traffic to your website, cements your business as a position of authority and it can increase your leads.

There is a lot of value in having a blog to boost your website and offers some new ways for you to get creative with your content.

Change-up your copy

How is the copy on your website? If it’s a bit dry, seems dated or simply lacks some va va voom, it’s time to change it up.

Creative copy can be a huge selling point for your website and ensures that visitors know exactly what they’re looking at.

The key to good copy doesn’t involve word counts; it’s how you say it that matters. Cool, concise copy can make a much bigger impression on the reader than pages and pages of text.

If you’re unsure of the impact of your website’s copy, it doesn’t hurt to hire a copywriter to provide an assessment and make changes where necessary.

Analyze your visitors

Who visits your blog? Where are they based? What is their age range? These are all questions you should know about your website to help it meet its full potential.

Using tools like Google Analytics, you can discover a lot about your visitors and help tailor your content to meet their needs. Your analytics can reveal some fascinating insights about your business and website.

For example, it could highlight the fact that you’re attracting the wrong demographics, or reveal a whole new audience you didn’t know you had.

Google Analytics is free to use, or you can get some more in-depth insights from analytics experts.

Use more visual content

Here’s a scary/interesting insight for you to consider: by 2021, 82% of internet traffic will be video-based. As the Netflix/YouTube generation continues to take over, video content will become increasingly important for businesses.

Whether you incorporate your own YouTube channel as part of your portfolio or you embed videos directly into your site, it’s time to start thinking of ways you can use video to engage with audiences.

Video content doesn’t have to have a high-production value to be compelling, successful videos come in all shapes and forms, and you can use a mixture of self-shot, produced and even graphics/animated videos to reflect your business and provide interesting content to audiences.

Give some thought to the type of images you use too. More and more businesses are favoring rawer, natural images featuring faces and personality as opposed to over-produced stock footage which can look too corporate or out of touch with the real world.

Make the most of monetization opportunities

If you’re not already finding ways to monetize your website, perhaps it’s time you start. Monetization may not be suitable for all business types, but for small businesses or bloggers, you should think of taking advantage of the different monetization tools that exist online.

Affiliate links are a common example of monetization that works, allowing you to benefit from click-throughs and conversions to other websites where people will buy products and services based on your recommendations.

You can also boost your efforts using social media platforms to increase your earnings.

Another popular tool for monetization, of course, is advertising. If you’re wondering if you could be doing more with your business’ advertising, then it’s time to look at your website.

Your website could serve as a great space to advertise related, but not competing businesses, or you can put a strategy in place to advertise your website elsewhere.

While traditional ‘pay per click’ advertising is starting to die down, you can make an impact through creating engaging, visually stunning advertisements that will make a lasting impression on audiences.

Improve your social media strategy

Having an amazing website is great, but it’s going to waste if people can’t see it. Having a robust social media strategy in place should help drive traffic to your website and ensure that you get an increased number of leads.

When planning your social media content, make sure everything drives back to your website via a link. Using analytics tools you can find out what content is resonating with audiences and leading them to click through to your website.

Experiment with visuals such as images, GIFs and video to make your content more engaging and to attract a wider online audience.

By taking advantage of all the tools and tricks that are out there, you can help your website live up to its full potential and become a valuable asset for your business.

An ongoing website strategy is important to make sure you stay relevant and current, so start thinking more about what you can do to boost your business’ web presence.