Avoid these Mistakes When Online Brand Building for your Business

Online brand building has been important for many years. Small businesses should be re-creating and implementing an online brand building strategy annually. If you’re a business owner, then you probably know the importance of online brand building and creating a strong brand. But it is one thing knowing and quite another thing reaping those benefits. … Continue reading

Is Outsourcing Marketing Really Worth It?

Is outsourcing marketing really worth it? This is a question that might be on your mind, especially if you’re looking to save money in your business. Well, it depends. If you’re thinking about outsourcing marketing for your business, then there are five key considerations. If your business contains an in-house marketing team, it might be … Continue reading

Facebook Business Promotion The Proper Way

Social media is the most widespread way of communicating with your customers (after email). Setting up a Facebook business page is simple, but now, what do you do? It’s time to start getting customers to connect and engage. But with so many other companies doing the same thing, what does it take to promote your … Continue reading

Consumer Gateway: Improving Your Customer Service Through Marketing

Have you considered your consumer gateway lately? As you expand your business, things start to come into focus. You begin to realize what the important part of the business really is for you.At the consumer gateway is pivotal to that. Everybody has their own opinion as to what’s important in customer relations and a consumer … Continue reading

How Blogging Can Build Your Business

When you are building any business, your online presence is really important. But given that you will likely want to market your business on a shoestring and maximise your returns, you definitely need to think carefully about how you approach your marketing strategy.   But if you want to add one thing that will boost … Continue reading

Brand Fresh – Keeping It Real On Facebook (and everywhere)

brand fresh

Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades. One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use … Continue reading

Clever Marketing Hacks Small Businesses Will Love

marketing hacks

Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading

Small Business Marketing: Simple Money-Saving Ideas

small business marketing

Small business marketing is as varied as the people who own and manage a business. So how can small business marketing be distilled into a few important tips? This is how. Small business owners have to face a number of issues that entrepreneurs of more established companies simply don’t. The biggest is small business marketing … Continue reading

Online Marketing Campaigns to Consider for Your Small Business

Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading

Marketing Ideas Even Shoestring Startups Can Afford

marketing ideas

Marketing ideas may be free but they certainly aren’t optional for your business, especially if you’re a brand new startup trying to build interest in your brand. So how can some small startups afford decent marketing? Marketing ideas are not something you can do without completely – they must be part of your long-term business … Continue reading

Is Your Website Living Up To Its Full Potential

Is Your Website Living Up To Its Full Potential

Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading

Business Advertising: Could You Be Doing More? Let’s Explore

business advertising

Business advertising is often imperative when you are a start-up, if you have tough competition and when you want to be seen to be innovative. So… could you be doing more? Starting up your business may have you buzzing with excitement and then feeling completely overwhelmed all at the same time. It is one of … Continue reading

Keep Existing Customers by Enhancing Their Experience

existing customers

Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading

Business Blogging: Making It Work for Your Brand

business blogging

Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading

What Does It Take To Set Up A Business From Scratch?

set up a business from scratch

To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading

Reliable Marketing Options for Your Budget

reliable marketing options

Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading

Social Media for Business: Getting It Right

Social Media for Business

Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading

A Startup’s Guide To Improving Your Online Presence

A Startup's Guide To Improving Your Online Presence

With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence.   There are constant changes to social media algorithms and search engines that it can be hard to get your brand … Continue reading

One Size Does Not Fit All When It Comes To Business

One Size Does Not Fit All When It Comes To Business

In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point.   Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading

What Your SEO Is Missing

What Your SEO Is Missing

If you’ve been running a business for some time, then you may be getting pretty confident with your SEO. You have to deal with it every day, you’re familiar with the kind of factors that influence your ranking, and you craft and distribute high-quality content regularly. While you may know more about SEO than the … Continue reading