Marketing Ideas Even Shoestring Startups Can Afford

marketing ideas

Marketing ideas may be free but they certainly aren’t optional for your business, especially if you’re a brand new startup trying to build interest in your brand. So how can some small startups afford decent marketing? Marketing ideas are not something you can do without completely – they must be part of your long-term business … Continue reading

Retail Marketing! Get On Board The Promotional Train

retail marketing

Retail marketing isn’t simply opening a shop and hoping for the best. When you get on baord with some retail marketing ‘how to’ you’ll find more success than if you just cross your fingers and wait. When you walk into a store, what’s the first thing that you see? Is it the stack of jars … Continue reading

Promotional Products: Your Essential Guide

promotional products

Promotional products have been around for decades and are favoured, or not, depending on your type of business. However, maybe they are worth a second look with a modern marketing approach. Now, there are many different promotional strategies and approaches you can use and promotional prodcuts can often be left out of the mix. While … Continue reading

3 Surprising Things You Will Learn During Product Development

product development

When your business is going through product development, it’s an exciting time. Your mind is whirring with so many ideas it can feel like you’re struggling to catch up. You’re at the point of the genesis of something new, and it feels special. In the midst of all the product develoment excitement, you will also … Continue reading

Business Trip Planning for Seamless Success

business trip planning

Business trip planning, like every other element of being in business, requires careful consideration and strategy. Getting it right means less stress and more time for making sales. Nowadays, the world is doing business in a bigger way than ever before. Whilst there are more communication options available, there is still great value in traveling … Continue reading

Small Business Advertising Alternatives You Need To Know

small business advertising alternatives

Don’t be confused about small business advertising alternatives. There are so many articles out there advising on how to advertise your small business, check out these suggestions and see if they’ll be right for you. The majority of advertising advice seems to focus on direct, online advertising, such as pay-per-click (or PPC) advertising and search … Continue reading

Business Blogging: Making It Work for Your Brand

business blogging

Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading

5 Event Trends Businesses Have To Hurdle

event trends

Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading

Personal Touch: Bring Back Face-To-Face Marketing

personal touch

The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading