Small Business Advertising Alternatives You Need To Know
Don’t be confused about small business advertising alternatives. There are so many articles out there advising on how to advertise your small business, check out these suggestions and see if they’ll be right for you.
The majority of advertising advice seems to focus on direct, online advertising, such as pay-per-click (or PPC) advertising and search engine optimisation (otherwise referred to as SEO).
Now, you should focus serious attention on these types of advertising, as they can good traffic to your website, exposing your products to the masses and encouraging sales.
However, it’s important to remember that there are still alternative modes of advertising that are extremely effective and can help you generate profit.
So, let’s take a moment to consider a few small business advertising alternatives.
Small Business Advertising Alternatives: Pinterest Boards
Aesthetics count for a lot these days. While many people look carefree as if their style comes naturally to them, the majority of us spend time curating our looks.
It’s important to bear this in mind when advertising your products, as consumers are only likely to purchase something if it fits in with their personal aesthetic.
This can reach from their clothing, hair products, and makeup to homeware, technology, vehicles, and other products.
Nowadays, many people gain inspiration from Pinterest boards. Pinterest is a pin board app where people can share images and pin images that they like to mood boards.
You can set up a Pinterest page under your business name as a means of free advertising.
All you have to do is create a profile and upload stylised images of the products you have on sale.
People are likely to share and pin your images to their own boards, boosting their exposure. This may inevitably lead to sales when people follow up the links and make their way to your board and website, where they can purchase the featured products.
Small Business Advertising Alternatives: Umbrellas
If you want to advertise on something that is brought out in public time and time again free of charge after your initial investment, you should consider advertising on umbrellas.
By giving these away to customers, you can guarantee that your brand will be opened up (quite literally) to others every single time it rains.
You can find a whole range of different umbrellas, specially designed for customised printing, at https://www.promogallery.com.au/. Not only do the products have a large area for designs to be placed on, but they will be finished to a high-quality, which will reflect the high-quality of your brand!
Small Business Advertising Alternatives: Vehicle Advertising
When you take into consideration the sheer distance your vehicle gets around through day to day use, you’ll start to understand why various small companies advertise on their cars and vans.
By adding graphics to your vehicle – in the forms of your logo, your business name, and your contact details – you expose your brand to a whole host of people.
These can include people you pass as you’re driving, people who pass your vehicle whenever it’s parked in public spaces or parking lots, and individuals who stare absentmindedly in traffic.
Small Business Advertising Alternatives: Pens and Pencils
Pens are pencils have been found to be one of the most stolen items in the world. However, it’s extremely rare that someone intends to steal pens and pencils.
It tends to be an accident – people will be using a pen or pencil and automatically hold onto it or place it in their pocket once they’re finished writing or sketching.
It’s a habit that many of us have! So, why not try to make a positive from a negative and make the most of this common accident by branding any pens that you allow others to use in your professional spaces.
The next time they pull the pen out, they will at least be reminded of your brand. It may even pass hands from one person to another, helping your brand name to spread even further afield!
You never know – it might end up in the hands of one of your next best customers or clients, or a potential partner!
Hopefully this has helped you to see that there are alternative modes of advertising out there that could work wonders for your small business.
While they may not be the main focus of marketing departments nowadays, they do work surprisingly well!
So, try to incorporate some of these small business advertising alternatives into your small business plan as possible in the near future.
Insanely Clever Marketing 